1. Aaron Bramley
Swingin’ Social Media
What the jazz basics can teach us
about good social media practice.
aaron.bramley@gmail.com @AaronMSB

2. Why jazz?
• Uses communication basics

3. Why jazz?
• Uses communication basics
• Started as sharing information
among insiders

4. Why jazz?
• Uses communication basics
• Started as sharing information
among insiders
• Evolved when instruments were added

5. Why jazz?
• Uses communication basics
• Started as sharing information
among insiders
• Evolved when instruments were added
• Anyone can play jazz

6. Basic One:
Call &
Response

7. It all comes down
to communication
• Think about slaves...

8. It all comes down
to communication
• Think about slaves...
• Think about babies...

9. It all comes down
to communication
• Think about slaves...
• Think about babies...
• Think about you...

10. Participate now,
lead later
• Social media is quid pro
quo
• Don’t flood your friends

11. Know your message
• Personal, professional and
passion are one
• Have a McGuffin

12. Two models
• The Big Band
• The Combo

13. Basic Two:
It don’t mean a
thing if it ain’t got
that swing

14. So, where’s the
analogy?
• It ain’t the message
• It ain’t the tools
• It’s relationships

15. The importance of
payin’ dues
• Be self-aware
• Approach strangers cautiously
• Remember what works for you

16. Impostors are
easily spotted
• BE A HUMAN BEING!

17. Basic Three:
Innovate

18. From the Blues to
Avant Garde and
everything in between
• There’s no right way
• Make it yours
• Never stop listening

19. Aaron Bramley
Swingin’ Social Media
What the jazz basics can teach us
about good social media practice.
aaron.bramley@gmail.com @AaronMSB