Digital Ecosystem Brochure

2. Today, customers are constantly exposed to digital marketing messages from all sides. Content is everywhere and comes from a multitude of channels at increasing frequency. With over 50 billion connected devices, users are consuming an amazing amount of content every moment. With all the noise out there, how can you reach a prospect or customer in a meaningful way? Surround the customer with what they need, when they need it. Many companies are using the latest digital marketing tools such as Content Management Systems, CRM Systems, Social Marketing Tools, Analytic Platforms and Marketing Automation Systems (MAS) to engage audiences, track online behavior, score leads and review results. As these platforms become part of the marketing sphere they provide powerful new ways to build relationships with prospects and customers. To receive the maximum benefit from using all of these systems, they must be integrated to create a cohesive experience for audiences and provide holistic measurement to marketers. 51% of the time users spend online, they are consuming content. The lack of integration prevents the marketing team from targeting and segmenting audience members - AOL/Nielsen, 2011 to create personalized experiences across multiple devices, campaigns, channels and measure audience interaction throughout. How can a marketer leverage all of the technology available, engage customers and prospects, measure results and reach their marketing goals? The answer is a digital marketing ecosystem. 2

3. What is a digital marketing ecosystem? It is an integrated, holistic system that enables digital marketers to get the right message to the right audience at the right time. It works by segmenting and targeting audience members then delivering personalized content in the channels and on the devices that the audience chooses. The system then provides measurement across all of the different audience touch points to optimize your content, improve engagement, increase the number of inbound leads and develop more profitable relationships with your targets and customers. A digital marketing ecosystem brings all the pieces together into a holistic, integrated, digital marketing system. CRM A digital marketing ecosystem enables marketers to: Manage content and Identify visitors and gather data and enhance audience publish widely personalize score leads profiles Manage content in the CMS, By utilizing tools for IP Marketing automation enables Entice your customers with then reuse it for specific address look-up, your web behavioral data tracking and relevant content downloads devices and in multiple site can deliver relevant, lead scoring, sending the and increase your knowledge channels, including web, personalized content from the most qualified prospects to about them at the same time. mobile and social media. very first visit. the sales team. cross-sell with build a connected smoothly manage customer insights community events Use previously gathered Market using social channels Registration, mobile sites, information to refine your and build a strong social surveys and post-event campaigns and promote community to create follow up can all be managed content about additional evangelists for your brand. from one location, making products and services. everything more efficient for your marketing team. 3

4. For More Information Thomas M. Font VP Business Development AlphaZeta Interactive 325 W Huron St., Suite 506 Chicago, IL 60654 Phone: (312) 263-7028 Email: tfont@alphazeta.com AlphaZeta Interactive bridges digital know-how and savvy marketing. We help clients realize the marketing promise of the interactive channel. Powered by creative inspiration and technology insight, we design and execute engaging experiences that connect with people, build strong relationships, and drive the right results.