Vortrag von der AWS Roadshow Herbst 2013

1. AWS Roadshow 2013

2. 7 Years Young
Amazon S3 launched: March 14th 2006

3. AWS Global Infrastructure
9 regions
25 availability zones
40 edge locations

4. 2003
$5.2B retail business
7,800 employees
A whole lot of servers
2012
Every day, AWS adds
enough server capacity
to power this $5B
enterprise

5. Hundreds of Thousands of Customers in 190
Countries

6. Thriving Partner Ecosystem
Consulting
Partners
Technology Partners
Marketplace
25 categories
778 product listings

7. Gartner Magic Quadrant for
Cloud Infrastructure as a Service
August 2013
Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

8. What is AWS?
Deployment & Administration
Application Services
Compute
Storage
Database
Networking
AWS Global Infrastructure

9. Compute Services
Amazon EC2
Auto Scaling
Elastic Load
Balancing
Elastic Virtual
servers in the cloud
Automated scaling
of EC2 capacity
Dynamic traffic
distribution
EC2
Actual

10. Storage Services
Amazon EBS
Amazon S3
Amazon Glacier
AWS Storage Gateway
Block storage for use
with Amazon EC2
Internet scale
storage via API
Storage for archiving
and backup
Integrates onpremises IT and AWS
storage
S3, Gla
cier
EBS
Images
Videos
Files
Binaries
Snapshots
Images
Videos
Files
Binaries
Snapshots

11. Database Services
Amazon RDS
Amazon
DynamoDB
Amazon
ElastiCache
Managed relational
database service
Managed NoSQL
database service
In-Memory Caching
Service
DBA

12. Networking Services
Amazon VPC:
Private, isolated
section of the AWS
Cloud
AWS DirectConnect
Amazon Route 53
Private connectivity
between AWS and
your datacenter
Domain Name
System (DNS) web
service.
Availability
Zone A
Availability
Zone B

13. Application Services
Amazon CloudFront
Amazon
CloudSearch
Amazon Elastic
Transcoder
distribute content
globally
Managed search
service
Video
transcoding in
the cloud

14. Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Amazon Redshift
Hosted Hadoop
framework
Move data among
AWS services and
on-premises data
sources
Petabyte-scale data
warehouse service

15. Deployment & Administration
Amazon
CloudWatch
Monitor resources
AWS IAM
(Identity &
Access Mgmt)
Manage
users, groups &
permissions
AWS
OpsWorks
AWS
CloudFormation
Dev-Ops framework
for application
lifecycle
management
Templates to
deploy & manage
Web App
Enterprise
App
Database
AWS Elastic
Beanstalk
Automate resource
management

16. Every Imaginable Use Case
Free steak
campaign
Facebook
page
Mars
exploration ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial
markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app

17. The Benefits Of Cloud
… Are Only Possible IN THE CLOUD
Pay as you
Go
Lower
Overall
Costs
Stop
Guessing
Capacity
Agility /
Speed /
Innovation
Avoid
Undifferentia
ted Heavy
Lifting
Go Global in
Minutes
✔
On premise/
Private
Cloud
✔
✔
✔
✔
✔
X
X
X
X
X
X

18. 1. Pay For Infrastructure as you Need it,
Not Up Front
OnPremises
$0 to get started
Pay as you go

19. 2. Lower Total Cost of IT
Scale allows us to
constantly reduce our
costs
We are comfortable running a
high volume, low margin
business
More than
We pass the savings along
to our customers in the form
of low prices

20. 3. You Don’t Need to Guess Capacity
AWS
Actual demand
Actual demand
Customer
Dissatisfaction
Self
Hosting
Waste
Predicted
Demand
Rigid
Elastic

21. 4. Increase Innovation:
Experiment Fast with Low Cost and Low Risk
On-Premises
$ Millions
Experiment Infrequently
Failure is expensive
Less Innovation
Nearly $0
Experiment Often
Fail quickly at a low
cost
More Innovation

22. 5. Get Rid of
“Undifferentiated Heavy Lifting”
We take care of it…
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
So you don’t have to …
Buy and install new hardware
Setup and configure new software
build or upgrade data centers

23. 6. Go Global in Minutes

24. Cost Optimization
using different purchase models
Free Tier
On-Demand
Reserved
Spot
Get Started on
AWS with free
usage & no
commitment
Pay for compute
capacity by the
hour with no longterm
commitments
Make a low, onetime payment and
receive a
significant discount
on the hourly
charge
Bid for unused
capacity, charged at a
Spot Price which
fluctuates based on
supply and demand
For POCs and
getting started
For spiky
workloads,
or to define
needs
For committed
utilization
For time-insensitive or
transient workloads

25. Security is
priority number one

26. Shared Responsibility
for Security & Compliance
Customer
Facilities
Operating System
Physical Security
Applications
Compute Infrastructure
Storage Infrastructure
+
Security Groups
Firewalls
Network Infrastructure
Network Configuration
Virtualization Layer
Account Management
=

27. Physical Security allows
“ADV” acc. German BDSG §11
•
Distributed Regions – Multiple Availability Zones

28. Customer
Shared Responsibility
Kundendaten
Plattform, Anwendungen, Identity & Access
Management
Betriebssystem, Netzwerk & Firewall
Konfiguration
Clientseitige
Datenverschlüsselung &
Datenintegritäts-Authentifizierung
Serverseitige
Verschlüsselung
(Dateisystem und/oder
Daten)
Schutz des Netzwerkverkehrs
(Verschlüsselung/Integrität/Ide
ntität)
Amazon
Basis-Dienste
Compute
Storage
Database
Availability
Zonen
AWS Globale
Infrastruktur
Regionen
Networking
Edge
Locations

29. Sicherheitsstandards
Zertifizierungen
SOC 1,2,3
(früher SAS-70)
ISO 27001
PCI DSS
MPAA
FISMA Moderate
Compliant Controls
HIPAA, ITAR
Compliant
Architecture
Physische Sicherheit
Datacenters in
unauffälligen
Gebäuden
Physischer Zugang
strikt kontrolliert
Mindestens
zweimalige 2FaktorAuthentifizierung für
Hallen-Zugang
Physischer Zugang
geloggt u. auditiert
HW, SW, Netzwerk
Systematisches
Änderungsmanagement
Stufenweise UpdateVerteilung
Sichere StorageAusmusterung
Automatisiertes
Monitoring und selbstAuditierung
Modernster
Netzwerkschutz
http://aws.amazon.com/security

30. Thank You!