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A presentation by
Ahmad Tariq Bhatti
FCMA, FPA, MA (Economics), BSc
It was found at Boeing, the aircraft manufacturing company,
          during WW-II period, that the time taken to assemble an
      individual aircraft declined as the number of aircrafts assembled
       increased. It was noted that the rate of improvement (known as
     rate of learning) was so regular that it was presented in the form of
       a mathematical formula. Thus, the labor hours required for the
            assembly of aircrafts could be predicted with reasonable
        precision. The name given to this effect of increased efficiency
       was Learning Curve (LC) phenomenon. The phenomenon was
      tested in a number of manufacturing setups across the industries
        and it was found invariably everywhere. However, the learning
             rate of laborers differed from one industry to another.

11/23/2012                     Learning Curve Phenomenon                     2
Definition
             The mathematical expression of the phenomenon that,
          when complex and labor–intensive
     procedures are repeated, unit labor time tend
            to decrease at a constant rate.
     LC models mathematically this reduction in unit production time.
                       – Cima Official Terminology
        The LC is based on the idea that labor hours decrease in a definite
      pattern as labor operations are repeated. More specifically, it is derived
    from statistical findings that as cumulative production doubles, cumulative
         average time required per unit will be reduced by some constant
                             percentage, say 10% to 20%.

11/23/2012                      Learning Curve Phenomenon                          3
The Concept
  It was found that the cumulative average time per unit decreased by a fixed percentage
                        each time the cumulative production doubled.
 In aircraft industry, the percentage by which cumulative average time per unit decreased
  was typically 80%. Similarly different learning rates were noted for different industries.
      Let us examine an example of production where learning rate is noted at 90%:

      Units         Avg. time/unit (hrs.)             Cumulative production time (hrs.)
         1                  100.00                                 100.00
         2             90.00 (100x90%)                             190.00
         4              81.00 (90x90%)                             271.00
         8              72.90 (81x90%)                             343.90
        16            65.61 (72.90x90%)                            409.51
        32            59.05 (65.61x90%)                            568.56


11/23/2012                           Learning Curve Phenomenon                             4
An Illustrative Model
                                                             Total Time
                       No. of Units
                                                             @LR of 80%
      Order #
                  Per       Cumulative                 Per Unit           All Units
                 order      Production                 (Hours)            (Hours)
             1     2             3                           4             5=3x4


             1    1             1                        2,000             2,000
             2    1             2                1,600 (2,000 x 80%)       3,200
             3    2             4                1,280 (1,600 x 80%)       5,120
             4    4             8                1,024 (1,280 x 80%)       8,192
             5    8             16                819 (1,024 x 80%)        13,104
             6    16            32                 655 (819 x 80%)         20,960

11/23/2012                       Learning Curve Phenomenon                            5
The Shape of LC
                        Learning Curve W. 80% LR
   2500
             2,000
   2000
                         1,600

   1500                               1,280
                                                      1,024
   1000                                                          819
                                                                         655

     500
              1            2            4               8        16      32
       0
              1            2            3               4         5       6

                     Avge. Hrs./Unit of Cumulative Production (Col. 4)
                     Cumulative Quantity in Units (Col. 3)

                       (Data used from table given at slide 5)
11/23/2012                       Learning Curve Phenomenon                     6
The Formula


                                          Where,
                Y = the cumulative average time required to produce X units
                  a = the time required to produce the first unit of output
                    b = the learning /improvement rate/index of learning
                             X = number of units to be produced

                                       Important Note ,
         This formula calculates only direct labor time against given number of units.
         The direct labor cost shall be calculated, thereafter, by multiplying the time
                     calculated by this formula with standard labor rate.


11/23/2012                          Learning Curve Phenomenon                             7
Calculation




11/23/2012      Learning Curve Phenomenon   8
Calculating Incremental Hours

        To calculate incremental hours, we need to examine the differences
      between total hours for various combinations of cumulative hours. For
   instance, in our foregoing illustrative model , the company has completed an
        order for 4 units and an enquiry has been received for 6 units later.

      The calculation for the time required for the production of additional 6
                 units shall proceed in the manner given as below:

    Total hours if an additional 6 units are produced (10 x 953) = 9530 …..(a)
   Total hours for the first four units (4 x 1280)               = 5120…..(b)
   Hours required for 6 units after completion of 4 units      = 4410 ……(a-b)

                        (Data used from table given at slide 5)

11/23/2012                       Learning Curve Phenomenon                        9
Calculating LR by Using Logs
                                  Illustration 1
     Data relating to the production of first 12 batches of Product X are given
                                    as follows:
                  Time taken to produce the first unit = 15 hours
           Cumulative time taken to produce first 12 batches 81 hours.
                    Requirement: Calculate the learning rate???

                                      Solution

                                      Where:
                     Y = Average time/batch = 81/12 = 6.75 hours
                                    a= 15 hours
                                       X = 12
         b = Rate of learning = Log of learning rate/ Log2 ……(a)

11/23/2012                       Learning Curve Phenomenon                        10
Calculation




11/23/2012      Learning Curve Phenomenon   11
Calculating Total Time - Tabular Method
                                   Illustration 2
 XYZ Ltd is calculating the time taken for product Y and found that a 90% LC applies
  to the behavior of labor working on its production. The time taken for the first unit
                                  produced is 4 hours.
 Requirement: Calculate total time taken for 8 units to be produced of product Y???

                                      Solution
             # of units      Average Time/ Unit               Cumulative Time
                                    Hours                           Hours
                 1                  4.000                             4
                 2            3.600 (4.00 x 90%)                     7.2
                 4            3.240 (3.60 x 90%)                    12.960
                 8            2.916 (3.24 x 90%)                  23.328

11/23/2012                        Learning Curve Phenomenon                               12
Calculating Total Time by Using
                         Formula




11/23/2012             Learning Curve Phenomenon   13
Pricing a Contract by Using LC
                                            Illustration 4
        ABC Company, finds that product M has 80% learning effect. The company
         has just produced 50 units at 100 hours per unit. Detail of cost incurred is
                              given in the table given below.
         The company has just received a contract calling for another 50 units. The
                  company has decided to have a 50% markup on the cost.
           Requirement: Determine price for the contract for the 50 units????

             Description                                              Amount in AED.
             Materials (50 units @ AED. 20 each)                          1,000
             Labor & related cost:
             -- Direct Labor (100 hours @ AED.8 each)                      800
             -- Variable Overheads (100 hours @ AED. 2 each)               200
             Total cost of 1st 50 units                                   2,000


11/23/2012                                Learning Curve Phenomenon                     14
Calculation
                                            Solution
             Quantity             Total Time                     Average Time /Unit
               Units                  Hours                             Hours
                50                     100                                 2
               100              160 (1.6 x 2 x 100)                 1.6 (2hrs x 80%)

      Calculation of Contract Price:                                             Amount
      Description of Cost & Price Components:                                      AED.

      Materials (50 units @ AED. 20 each)                                              1,000

      Direct labor (60 hours @ AED. 8 each)                                            480

      Variable Overhead (60 hours @ AED. 2 each)                                       120

      Total cost for additional 50 units                                           1,600
      Add: Markup 50%                                                                  800

      Contract Price for 50 units                                                  2,400
11/23/2012                           Learning Curve Phenomenon                                 15
Important Note
      The LC formula is used to estimate direct labor time for a given
    number of units and thus is helpful in the calculation of direct labor
       cost estimates. Further, the learning effect is applied to those
     variables also that are dependent upon direct labor time for their
                           time and cost estimation.
        The concept of LC is not applied to direct material costs or
                    overhead costs relating to production.
    The concept of LC is applicable where operations are complex and
    carried out manually by labor. Where operations are so simple that
      apply very low level of intelligence, there shall be little scope for
                learning effect. Hence, there shall be no LC.


11/23/2012                    Learning Curve Phenomenon                       16
Applications
     Pricing Decisions
    It requires the ability of the management to use the learning effect to forecast and make the
    cost reductions and obtain a considerable lead over the competitors by giving better prices.
     Work Scheduling
    Useful in the management of delivery orders and related schedules. Scheduling labor work
    requirements.
     Standard Setting & Budgeting
    Plays meaningful role in standard costing and applying budgetary controls. Standard costs
    should reflect the point that has been reached on LC.
     Pricing Contracts
    The LC has been quite useful in determining the likely costs relating to various contracts. It
    provides a rational basis for price negotiation and cost control.
     Setting Incentive Wage Rates
    The LC concept is applied in determining incentive wage rates across the industries.
     Inventory Management
    The LC concept can be used in the planning, budgeting and purchasing of inventory.

11/23/2012                              Learning Curve Phenomenon                                    17
Abbreviations Used
             #   Abbreviation                Description
             1       AED                      Emirati Dirham
             2        LC                       Learning Curve
             3        LR                        Learning Rate
             4      WW-II                     World War Two




11/23/2012                  Learning Curve Phenomenon           18
References
            Management & Cost Accounting by Colin Drury 5/e
            Cima Official Terminology
            Business Finance by Joel G. Siegel, Jae K. Shim, Stephan W. Hartman




11/23/2012                       Learning Curve Phenomenon                         19
11/23/2012   Learning Curve Phenomenon   20

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LEARNING CURVE

  • 1. A presentation by Ahmad Tariq Bhatti FCMA, FPA, MA (Economics), BSc
  • 2. It was found at Boeing, the aircraft manufacturing company, during WW-II period, that the time taken to assemble an individual aircraft declined as the number of aircrafts assembled increased. It was noted that the rate of improvement (known as rate of learning) was so regular that it was presented in the form of a mathematical formula. Thus, the labor hours required for the assembly of aircrafts could be predicted with reasonable precision. The name given to this effect of increased efficiency was Learning Curve (LC) phenomenon. The phenomenon was tested in a number of manufacturing setups across the industries and it was found invariably everywhere. However, the learning rate of laborers differed from one industry to another. 11/23/2012 Learning Curve Phenomenon 2
  • 3. Definition The mathematical expression of the phenomenon that, when complex and labor–intensive procedures are repeated, unit labor time tend to decrease at a constant rate. LC models mathematically this reduction in unit production time. – Cima Official Terminology The LC is based on the idea that labor hours decrease in a definite pattern as labor operations are repeated. More specifically, it is derived from statistical findings that as cumulative production doubles, cumulative average time required per unit will be reduced by some constant percentage, say 10% to 20%. 11/23/2012 Learning Curve Phenomenon 3
  • 4. The Concept It was found that the cumulative average time per unit decreased by a fixed percentage each time the cumulative production doubled. In aircraft industry, the percentage by which cumulative average time per unit decreased was typically 80%. Similarly different learning rates were noted for different industries. Let us examine an example of production where learning rate is noted at 90%: Units Avg. time/unit (hrs.) Cumulative production time (hrs.) 1 100.00 100.00 2 90.00 (100x90%) 190.00 4 81.00 (90x90%) 271.00 8 72.90 (81x90%) 343.90 16 65.61 (72.90x90%) 409.51 32 59.05 (65.61x90%) 568.56 11/23/2012 Learning Curve Phenomenon 4
  • 5. An Illustrative Model Total Time No. of Units @LR of 80% Order # Per Cumulative Per Unit All Units order Production (Hours) (Hours) 1 2 3 4 5=3x4 1 1 1 2,000 2,000 2 1 2 1,600 (2,000 x 80%) 3,200 3 2 4 1,280 (1,600 x 80%) 5,120 4 4 8 1,024 (1,280 x 80%) 8,192 5 8 16 819 (1,024 x 80%) 13,104 6 16 32 655 (819 x 80%) 20,960 11/23/2012 Learning Curve Phenomenon 5
  • 6. The Shape of LC Learning Curve W. 80% LR 2500 2,000 2000 1,600 1500 1,280 1,024 1000 819 655 500 1 2 4 8 16 32 0 1 2 3 4 5 6 Avge. Hrs./Unit of Cumulative Production (Col. 4) Cumulative Quantity in Units (Col. 3) (Data used from table given at slide 5) 11/23/2012 Learning Curve Phenomenon 6
  • 7. The Formula Where, Y = the cumulative average time required to produce X units a = the time required to produce the first unit of output b = the learning /improvement rate/index of learning X = number of units to be produced Important Note , This formula calculates only direct labor time against given number of units. The direct labor cost shall be calculated, thereafter, by multiplying the time calculated by this formula with standard labor rate. 11/23/2012 Learning Curve Phenomenon 7
  • 8. Calculation 11/23/2012 Learning Curve Phenomenon 8
  • 9. Calculating Incremental Hours To calculate incremental hours, we need to examine the differences between total hours for various combinations of cumulative hours. For instance, in our foregoing illustrative model , the company has completed an order for 4 units and an enquiry has been received for 6 units later. The calculation for the time required for the production of additional 6 units shall proceed in the manner given as below: Total hours if an additional 6 units are produced (10 x 953) = 9530 …..(a) Total hours for the first four units (4 x 1280) = 5120…..(b) Hours required for 6 units after completion of 4 units = 4410 ……(a-b) (Data used from table given at slide 5) 11/23/2012 Learning Curve Phenomenon 9
  • 10. Calculating LR by Using Logs Illustration 1 Data relating to the production of first 12 batches of Product X are given as follows: Time taken to produce the first unit = 15 hours Cumulative time taken to produce first 12 batches 81 hours. Requirement: Calculate the learning rate??? Solution Where: Y = Average time/batch = 81/12 = 6.75 hours a= 15 hours X = 12 b = Rate of learning = Log of learning rate/ Log2 ……(a) 11/23/2012 Learning Curve Phenomenon 10
  • 11. Calculation 11/23/2012 Learning Curve Phenomenon 11
  • 12. Calculating Total Time - Tabular Method Illustration 2 XYZ Ltd is calculating the time taken for product Y and found that a 90% LC applies to the behavior of labor working on its production. The time taken for the first unit produced is 4 hours. Requirement: Calculate total time taken for 8 units to be produced of product Y??? Solution # of units Average Time/ Unit Cumulative Time Hours Hours 1 4.000 4 2 3.600 (4.00 x 90%) 7.2 4 3.240 (3.60 x 90%) 12.960 8 2.916 (3.24 x 90%) 23.328 11/23/2012 Learning Curve Phenomenon 12
  • 13. Calculating Total Time by Using Formula 11/23/2012 Learning Curve Phenomenon 13
  • 14. Pricing a Contract by Using LC Illustration 4 ABC Company, finds that product M has 80% learning effect. The company has just produced 50 units at 100 hours per unit. Detail of cost incurred is given in the table given below. The company has just received a contract calling for another 50 units. The company has decided to have a 50% markup on the cost. Requirement: Determine price for the contract for the 50 units???? Description Amount in AED. Materials (50 units @ AED. 20 each) 1,000 Labor & related cost: -- Direct Labor (100 hours @ AED.8 each) 800 -- Variable Overheads (100 hours @ AED. 2 each) 200 Total cost of 1st 50 units 2,000 11/23/2012 Learning Curve Phenomenon 14
  • 15. Calculation Solution Quantity Total Time Average Time /Unit Units Hours Hours 50 100 2 100 160 (1.6 x 2 x 100) 1.6 (2hrs x 80%) Calculation of Contract Price: Amount Description of Cost & Price Components: AED. Materials (50 units @ AED. 20 each) 1,000 Direct labor (60 hours @ AED. 8 each) 480 Variable Overhead (60 hours @ AED. 2 each) 120 Total cost for additional 50 units 1,600 Add: Markup 50% 800 Contract Price for 50 units 2,400 11/23/2012 Learning Curve Phenomenon 15
  • 16. Important Note The LC formula is used to estimate direct labor time for a given number of units and thus is helpful in the calculation of direct labor cost estimates. Further, the learning effect is applied to those variables also that are dependent upon direct labor time for their time and cost estimation. The concept of LC is not applied to direct material costs or overhead costs relating to production. The concept of LC is applicable where operations are complex and carried out manually by labor. Where operations are so simple that apply very low level of intelligence, there shall be little scope for learning effect. Hence, there shall be no LC. 11/23/2012 Learning Curve Phenomenon 16
  • 17. Applications  Pricing Decisions It requires the ability of the management to use the learning effect to forecast and make the cost reductions and obtain a considerable lead over the competitors by giving better prices.  Work Scheduling Useful in the management of delivery orders and related schedules. Scheduling labor work requirements.  Standard Setting & Budgeting Plays meaningful role in standard costing and applying budgetary controls. Standard costs should reflect the point that has been reached on LC.  Pricing Contracts The LC has been quite useful in determining the likely costs relating to various contracts. It provides a rational basis for price negotiation and cost control.  Setting Incentive Wage Rates The LC concept is applied in determining incentive wage rates across the industries.  Inventory Management The LC concept can be used in the planning, budgeting and purchasing of inventory. 11/23/2012 Learning Curve Phenomenon 17
  • 18. Abbreviations Used # Abbreviation Description 1 AED Emirati Dirham 2 LC Learning Curve 3 LR Learning Rate 4 WW-II World War Two 11/23/2012 Learning Curve Phenomenon 18
  • 19. References  Management & Cost Accounting by Colin Drury 5/e  Cima Official Terminology  Business Finance by Joel G. Siegel, Jae K. Shim, Stephan W. Hartman 11/23/2012 Learning Curve Phenomenon 19
  • 20. 11/23/2012 Learning Curve Phenomenon 20