Data query & custommetrics - User & Partner Conference 2013

Online Intelligence Solutions

CUSTOMIZE YOUR TOOL – ALL
ABOUT DATA-QUERY AND CUSTOM
METRICS
User & Partner Conference 2013

AGENDA


Custom Metrics
o What are Custom Metrics?
o Where can I find them in the Interface?



Data Query
o What is Data Query?
o Where can I find it in the interface?



Case Study/Usage
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2012


CUSTOM METRICS

THE METRICS
BASIC APPROACH


The metrics can be accessed via the M tab which is available at
the top right of the analysis tables on the Analyzer interface.



Metrics are specific to each analysis.

© COPYRIGHT 2012

THE METRICS
BASIC APPROACH

BORING!!!
© COPYRIGHT 2012

DEFINITION
CUSTOM METRICS


Create quick and easy custom metrics based on your needs



The aim of Custom Metrics is to allow you to customise and
complete the metrics which are available to you.



No rework of the data, direct access to the information within the
tool



Your KPIs will be available as part of this information, which you
will be able to integrate into your reports.

© COPYRIGHT 2012

A CUSTOM METRIC ONLY IF…
DIFFERENT USE CASES


Custom metrics should only be used if:
o You want to carry out operations between two standard metrics
on the interface
For example: finding out the number of page views per visitor
o You want to multiply a metric by a numerical value
For example: obtaining a sales figure inclusive of all taxes by
multiplying the figure by 1.19
o You want to apply a segment to just one metric

For example: finding out the number of visits coming from Germany

© COPYRIGHT 2012

A CUSTOM METRIC ONLY IF…


Custom metrics should only be used if:
o You want to carry out operations between a basic metric and a
custom metric
For example: finding out the share of visits coming from Germany
compared to the total number of visits

o You want to carry out operations between custom metrics
For example: finding out the total number of visits coming from
France and Italy

© COPYRIGHT 2012

QUESTIONS TO BE ASKED


Which operation would I like to carry out?



Which metrics will my custom metric be based on?



Will I need to use a previously created custom metric?



Do I need to apply a segment to an entire metric, or to just part
of a metric?



What output format should be used for my custom metric?



What will the name of my custom metric be?

© COPYRIGHT 2012

ACCESSING THE INTERFACE


Custom Metrics can be used within the interface of Analyzer NX
and within Data Query

© COPYRIGHT 2012



The Custom Metrics interface is available to all users of the Analyzer
interface.



But only administrators, power users and users with custom rights
having full rights on 1 site can create custom metrics.



The Custom Metrics interface can be accessed from:
o The Metrics menu of the
Data Query interface
o Analyzer interface (in a view
with custom metrics)
o The following URL:

http://www.atinternet-solutions.com/CustomMetrics

© COPYRIGHT 2012


DATA QUERY

INTRODUCTION
DATA QUERY


With the Data Query module you can create quickly and easily
custom exports containing:
o Crossed dimensions
o Metrics of your choice



The aim of Data Query is to allow you to export data for the
periods of your choice into:
o Excel, via an updateable ‘template’

o Other internal tools (API with the REST URL)

© COPYRIGHT 2012

DIMENSIONS


The term dimension is used to refer to the overall item to be
analysed.



It corresponds to the first column of the table in the Digital
WorkSpaceNX, and contains items.
a

b

The search engine Google is

an item [b] which makes up
the dimension [a] Search
engines.
© COPYRIGHT 2012

QUESTIONS TO BE ASKED


Have I already created a template which can be duplicated?



Which site and which period am I going to create my template
for?



Which dimensions and metrics will I need?



Will I need custom metrics? Have they already been created?



Will I need to have a segment ?



Will I need to have a filter for one or more columns?



What will the name of my template be?

© COPYRIGHT 2012



The Data Query interface is available to all users of the Analyzer
interface.



The Data Query interface can be accessed from:
o the Analyzer interface (Tools menu)
o the following URL: http://www.atinternet-solutions.com/DataQuery

© COPYRIGHT 2012


CASE STUDY
Example

CASE STUDY


eCommerce Websites selling conditioning systems



Most of the business is done during May and August



Assumption: daily orders depend on the weather



the hotter and sunnier it is, the more people come on your
website and order an AC system.

© COPYRIGHT 2012

CASE STUDY


Recommendation to your boss:
o Vary the number of employees and/or increase/decrease
working hours in relation with weather forecast each week



Boss wants figures to verify this



This would require a heavy organization and negotiation with
human resources and trade unions so you need to get figures to
demonstrate and confirm your hypothesis

© COPYRIGHT 2012

OBJECTIVE/TASK


Set up a Dashboard highlighting the relationship between sales
and weather



Conversions are measured via Analyzer



Turnover is not measured
o Use amount of medium basket on your website
o We do not sell all products online just ones with quite similar
price (200€, 230€, 260€)



You sell approximately the same quantities of each product



Calculate a medium price and call it “Estimated turnover”

© COPYRIGHT 2012

APPROACH


Create a custom metric for the „Estimated Turnover“


We do not sell all products online just ones with quite similar
price (200€, 230€, 260€)



Export a list with the top five regions



Create an excel file with three different tabs:
o Dashboard
o List
o Analyzer Raw data



Connect your IQY file with your new excel file



https://dws2.atinternet-solutions.com/DataQuery/

© COPYRIGHT 2012


www.atinternet.com
Jasmin.spengler@atinternet.com

Data query & custommetrics - User & Partner Conference 2013

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