5. Digital Intelligence Solutions
CONTEXT & GOALS
› KPI diversification, new business indicators
› Ever-evolving context
› Need of a customizable, flexible analytics
solution
6. Digital Intelligence Solutions
DATA CUSTOMIZATION
38%of companies believe that their main
difficulties concern data
communication and
interpretation.
7. Digital Intelligence Solutions
OUR GOAL
Empower our standard data engine with a customization tool
to adapt our solution to your business specificities
10. Digital Intelligence Solutions
CUSTOM METRICS
A GLOBAL APPROACH
Standard
metrics
Custom
metrics
Segment
as a
metric
Visits, bounces, pages views, etc.
Arithmetic operations
Operations between standard metrics
(page views / visitors)
Segmented Custom Metrics
(Visits from France)
12. Digital Intelligence Solutions
CUSTOM METRICS
As simple as a drag & drop
12
No additional tagging
Available instantly
Integrated in the AT Solution
Data Query – Reports – Dashboard
Unlimited
Shared with all your colleagues
14. Digital Intelligence Solutions
E-COMMERCE
STANDARD
METRICS
- Sales (excluding tax)
- Sales (prior attribution)
- Number of orders
- Number of first time orders
- Number of abandonned baskets
- Product abandon rates
- Shipping fees
- Shipping fees (excluding tax)
- Discount (including tax)
- Discount (excluding tax)
- Customers
- …
Average cart value Average turnover
per visitors
CUSTOM
METRICS
23. Digital Intelligence Solutions
TIPS
› Don’t forget to change the « level » to global if you want to create the CM on all your
websites
› You can add your Initials in the name of the CM for a better visibility
› Use Custom Metrics to change the name of a standard metric who’s name is not explicit for
you
CREATION