This infographic, inspired by an analysis of how our solutions are used, gives an idea of a web analyst’s everyday life. It compares how French and German web analysts use our tools. The differences are surprising at times, as they go beyond the framework of the web analyst role to reveal behaviours typical of our respective cultures and identities. See for yourself!

1. WEB ANALYSTS:
THE MATCH
Study of AT Internet solution usage for the first half of 2014
across 13,952 users of AT Internet’s professional solutions
INFOGRAPHIC
by AT INTERNET
FRANCE VS. GERMANY
12 PAGES PER VISIT
with an average visit length
of 16min and 15sec
11.4 PAGES PER VISIT
with an average visit length
of 22min and 13sec
NEARLY 6 MINUTES OF OVERTIME:
THE GERMAN TAKES HIS TIME
While the average number of pageviews is nearly the same for both, the German
analyst spends nearly 6 more minutes: more time spent on each analysis?
WHEN DOES THE ANALYST LOG IN?
Seasonality: the “holiday” effect
Monthly distribution (visits)
The month of May sees the smallest
share for the French analyst,
probably due to the large number of
non-worked days due to bank holidays.
The French analyst logs in proportionally
more often in March.
During the week: The French analyst starts strong, the German is more consistent
Thursday
Daily distribution (visits)
Monday is the biggest day of analyses
for the French web analyst.
FRANCE
In the first half of 2014, the German
analyst logs in proportionally more
often in January - likely to see the year
in review - and also in the month of May.
Thursday
A typical day: The lunch break is sacred!
0.7% 0.4% 0.3% 0.3% 0.3% 0.4% 0.6% 1.2%
The German analyst logs in the most
on Tuesday and Wednesday.
Hourly distribution (visits)
12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
0.5% 0.2% 0.1% 0.1% 0.1% 0.3% 1.0%
2.3%
10.8% 10.9%
3.4%
6.3%
11.2%
10.4%
9.9%
9.6%
6.3%
8.1%
4.9%
9.9%
9.1% 9.0% 8.5%
9.1% 9.4% 8.7%
7.6%
5.4%
5.2%
2.4%
2.6%
1.4% 1.4% 1.4% 1.2%
1.8% 1.6% 1.5% 1.2% 0.9%
12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
FROM WHERE DOES THE ANALYST LOG IN?
it’s Paris vs. Frankfurt
Regional distribution (visits)
In Germany, the analyst is notably
located in the dynamic regions of
Hessen (Frankfurt) and Düsseldorf, followed
by the regions of Berlin, Stuttgart
and Bavaria.
Regions:
The French web analyst is essentially Parisian:
Nearly 8 in 10 analysts log in from the
Parisian region, followed by the regions
of Nord Pas de Calais, Aquitaine, and
Provence-Alpes-Côte d’Azur.
THE ANALYST’S EQUIPMENT?
Browsers: Nobody cares for IE!
Top 5 browsers (visits)
Firefox #1
in Germany
with nearly 2 of every
3 visits on average.
OS: Microsoft largely dominates in both countries
Top 4 OS (visits)
WHAT PERIODS ARE ANALYSED?
17.2%
15.4%
16.6%
14.9%
16.8%
January
February
March
April
May
June
16.3% 16.2% 17.6% 15.8% 16.3%
January
February
March
April
May
June
GERMANY
19.4%
16.8% 16.5%
3.8% 4%
Monday
Tuesday
Wednesday
Friday
Saturday
Sunday
20% 19.2%
17.1% 16.2%
3.1% 3.4%
Monday
Tuesday
Wednesday
Friday
Saturday
Sunday
The French analyst works from 9am to 7pm
with a marked lunch break from 12pm to 2pm.
A day of concentrated work
from 8am to 6pm for the German analyst
Martinique
Réunion
The German is keen on real time
Top 5 periods (pageviews)
FRANCE GERMANY
The German analyst is fond of real
time for nearly 1/4 of analyses.
DAY
22.4%
Data analysis mostly done
on monthly and daily periods
for the French web analyst.
DAY
MONTH
THE REPORTING MATCH
An overall or detailed view?
Top 5 analyses (pageviews)
10.4%
AT Internet is one of the world’s major players in Digital Analytics. Its decision-making solutions and
services provide companies with an integral analysis of their performance and presence on all online
digital platforms: the web, mobile and social media.
www.atinternet.com ©Copyright AT Internet 2014 - All rights reserved.
78%
22%
SPLIT BETWEEN
PARIS/REST
OF FRANCE
PARIS
REST OF FRANCE
GOOGLE CHROME
FIREFOX
INTERNET EXPLORER
SAFARI
INTEGRATED
MOBILE BROWSER
FIREFOX
GOOGLE CHROME
INTERNET EXPLORER
SAFARI
INTEGRATED
MOBILE BROWSER
Google Chrome
#1 in France
with nearly 1 in
every 2 visits.
Internet Explorer is snubbed
by analysts in both countries
with only 1 in 10 visits coming
from this browser.
OS from dominate with nearly 90%
of visits made from this OS for both French and German web analysts.
MICROSOFT
APPLE
LINUX
GOOGLE
MICROSOFT
APPLE
GOOGLE
LINUX
*The Day period is the default period
*The dashboard is the default entry page
The dashboard
remains a key analysis for
the French web analyst.
Analysis of traffic sources
lands last place in this top 5.
Page analysis
dominates for the
German analyst.
48.3%
91%
8.1%
0.4%
0.4%
12.1%
0.9%
0.8%
37.5%
10%
3.6%
0.5%
62.1%
20.8%
12.4%
4.4%
0.1%
SURVEY DEFINITION:
September 2014 – on 13,952 users of AT Internet’s professional solutions
SOURCES:
AT Internet solutions
86.1%
19.2%
17.7%
21% 19.7%
>10%
5% to 10%
<5%
>8%
4% to 8%
1% to 4%
<1%
REAL TIME
24.1%
GERMANY
MONTH
24.6%
FRANCE
DASHBOARD
PAGES
CHAPTERS
SITE SUMMARY
TRAFFIC SOURCES
13.1%
11%
5.1%
5.1%
4.6%
PAGES
OVERVIEW
DASHBOARD
CHAPTERS
TRAFFIC SOURCES
15.5%
9%
6.7%
3.7%
REAL
TIME
CUSTOM
WEEK
24.6%
4.1%
20.2%
16.4% 9%
5%
11.1%