We could help you achieve up to 100% growth of your B2B marketing productivity. You just need to be ambitious and contact us.

1. Hands-on support to create
more profitable growth
in B2B markets.
Generate better leads. Grow key accounts. Strengthen your marketing team.
Get ‘Milestone inside’.

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Current challenge...

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Companies with ‘Milestone inside’

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Our target group:
ambitious directors of serious businesses
We enjoy focusing on supporting:
• Ambitious Budget responsible Commercial Directors (ABCD’s)
• Of B2B companies
• Revenue/yr > Euro 100M
• HQ in NL or London
• Industries: ICT, High tech, Chemical, Water mgt, Food
• With serious profit growth ambitions
• Willing to turn their marketing costs into a marketing profit center...

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What’s your ambition and agenda?
1. Grow current customers:
• Ensure loyalty of key DMU’s
• Manage volumes & margins
• Cross- & upselling
3. Get more customers:
• Lead generation
• Lead tracking & nurturing
• Lead conversion
2. Boost Channel Partners:
• Sales targets & incentive program
• Co-marketing program (lead gen)
• Shared marketing services / portal
5. Increase Marcom efficiency:
• Optimize MarCom processes
• MarCom automation (MRM, DAM)
• Co-sourcing marketing operations
4. Intro new products / services:
• Launching customers
• Marketing program
• Sales support
6. Build Brand Authority:
• Define Brand Value domain(s)
• Create content & connections
• Connect campaigns & communities

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Milestone brings you high performance marketing.
Brand
building
Sales growth
Leaders
Followers
Laggards
Innovators
High
performance
marketing
Advertising
& PR
Lead Generation &
Account Growth
Educate
your
market!

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Sales driven marketing

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BU
Management
Sales
Product
Management
Communications
Who is
Marketing
?
In your organization: what & who is/does marketing?

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Average B2B Marketing practice:
unclear ROI of marketing budget (costs...)
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
End Customers End Customers End Customers End Customers
Marketing
Program?
Marketing
Program?
Marketing
Program?
Qualified
leads?
Marketing
budget!
(costs…)
Lead
conversion?
ROI?
CRM system?
Central
Marketing
Department
Marketing
Program?
Marketing
Programs?

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‘Milestone inside’ assures ‘closed loop’ marketing,
measurable results, best practices and benchmarks.
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
BU / Dealer /
Reseller
End Customers End Customers End Customers End Customers
Marketing
Programs
Marketing
Programs
Marketing
Programs
Register
qualified leads
Drive lead
conversion :
push ROI
Mgt Portal & Intelligence
(Continuum®)
Central
Marketing
Department
Milestone inside
Marketing
Programs
platform platform platformplatform
Measure &
compare
results
- Specialist knowledge
- Flexible capacity
Marketing
budget!
(costs…)
Shared
Marketing
services
(investment)
Campaign Mgt
platform &
services

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Clients use us to create more marketing ROI faster
(‘Milestone inside’ is how we work with, not for, clients)
In-depth understanding
of markets, metrics,
customers & channels
Smart Planning
& process design
(Mkt & Sales coop!)
KPI measurement
& follow-up monitoring
Great Execution:
Operational excellence
in Marketing
Better
Marketing
ROI
Marketing
Automation
Marketing Operations
(in/outsourcing)
Marketing
Engineers
Client Mkt & Sales team
Extended team: Milestone inside

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Clients’ Central
Sales & Marketing
Management
Clients’ local
Sales Units
Brand agency
Campaigns
& Portal
Powered by:
B2B Commerce operations: key players
- Brand book & guidelines
- Creative materials
- Customer (end-user) insights
- Campaign set-up & management
- Drive lead nurturing & conversion process
- Portal management & tool operations
- Secure database management
- SLA management
- Manage subcontractors
Clients’ local
Sales UnitsClients’ local
Sales Units

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Our Expertise covers the full ‘marketing continuum’
•Visitors Funnel
•Leads & Prospects
•Customers
•Web Analytics
•CRM
•Etc.
•Web Reputation mgt.
•Social Media
•Social Networks
•Web listening
•(Online) PR
•Etc.
•Thought Leadership &
proof
•Copywriting
•Brand Story & Positioning
•Messages & portfolio
•Content Management
•Search Engine Optim.
•Analytics
•Etc.
•Email
•Direct Mail
•Newsletters
•Adwords
•Events / webinars
•Advertising
•Buzz/Viral
•Recruitement
•Etc…
Campaigns Content
ContactsCommunities

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Where do you want to grow your business?
Communication & PR
Lead Generation
& Market Intro Campaigns
Account Growth
Programs
Team expertise & (flex) capacity
Marketing & Sales Automation Tools
(eDM, CMS, MRM/DAM, CRM, Dashboards)
Strategy & Business Development

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Next steps?
• Shared ambitions?
• Define & approve phase 1 cooperation:
– Focus & Deliverables (results)
– Team, timings & fee-model
– NDA
- Run the project together –
• Enjoy the cooperation & results
• Evaluate phase 1 & enter phase 2: longer term partnership

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Milestone: we make your marketing profitable.
We are:
• a hands-on Marketing & Sales services
company.
• passionate about making marketing &
sales measurable.
• enabling continuous improvement of
our clients’ marketing & sales results.
• pro-active dynamic teamplayers working
with your team (‘Milestone inside’)
• Delivering your growth ambitions
• based in NL & UK, acting global
• Practicing what we preach:
– 9 nationalities, 10 native languages, 24
professionals & personalities
– 20% revenue growth & profitable in 2009
– YonY growth HY1 2010 90%
Partners &
suppliers
Board
Factory &
Services
Consulting,
interim &
project mgt
Marketing &
Sales
Finance &
Facilities
Freelancers

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Typical Milestone projects & services
Marketing Engineering (projects & interim management):
• Interim Marketing management / Extended team
• Specialist know-how: CRM & Online Marketing
(email, search, social media, content management, DAM, MRM, MAP, dashboards)
• Implement marketing shared services
• Lead Generation campaigns
• Lead nurturing & conversion
• Account Development programs
• Co-create (online) marketing strategies and account plans
Marketing Factory (services):
• Run & optimize lead generation campaigns
• Marketing Operations Management
(eDM, newsletters, webinars, whitepapers, SEA, SEO, content ops, website mgt)
• Marketing dashboards & reporting
• Database management & integration (CRM, eMarketing)

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Milestone: your partner in high-ROI B2B marketing
Milestone is a full service Marketing & Sales service firm
Helping you to further grow your B2B business profitably.
We combine vision with action to make a real difference
and your business step-by-step more successful.
We prefer to cooperate in result driven business models
as your preferred partner to co-define smart marketing & sales strategies,
translate them into effective campaigns & programs,
and implement them using our expert staff and leading software tools.
We are passionate about making marketing & sales measurable
enabling continuous improvement of marketing & sales ROI.
With Milestone inside, you can outperform your competitors
Rather than having to outspend them…

19. Milestone Marketing BV
Orteliuslaan 850
3528 BB Utrecht
PO Box 13267, 3507 LG Utrecht
The Netherlands
T +31-(0)30-7116729
F +31-(0)30-7116730
www.milestonemarketing.com
Fact based. Result driven.