The document summarizes different generations including Baby Boomers, Generation X, and Generation Y. Baby Boomers were born between 1946-1964 and came of age during a time of strong economic growth after World War II. They helped create new markets for products like cars, TVs, and toys. Generation X grew up during the Cold War and experienced high divorce rates and new technologies like computers and MTV. Generation Y, also known as Millennials, were born between the early 1980s to early 2000s and came of age with modern technology and social media. The document provides details on the characteristics and experiences that shaped each generation.

1. Baby Boomers and X
and Y Generation
Presented by Arslan Rafiq Abasyn University Islamabad
Campus

2. Baby boomers
• Baby boomers are people born during the
demographic post–World War II baby boom
approximately between the years 1946 and 1964,
currently ages 50 to 69. According to the U.S.
Census Bureau, the term "baby boomer" is also
used in a cultural context

3. The term “Baby Boom” is used to
describe the massive births after
WWII.
United States birth rate (births per
1000 population). The red segment
from 1946 to 1964 is the postwar
baby boom, with birth rates starting
to drop around 1960

4. The Boom Generation
• 1943-1960
• Predominately in their 50s and 60s.
• Approximately 76 million boomers in the world.
• American Dream
– Abundance and Prosperity
– New Market of Products
• Automobiles
• TVs
• Housing
• Toys

5. The Boom Generation
• Generation of optimism, exploration, and
achievement.
• Increased educational, financial, and social
opportunities.
• Stability, prosperity, and opportunity.

6. Boomer Movement
Social and Economic Equality
 Civil Rights Movement
 Women’s Movement
 Sexuality Movement
Differing Views
 Politics
 War
 Social Justice
The Boomer Generation experienced dramatic shifts in educational,
economic, and social opportunities.

7. Cultural identity
• Boomers grew up at a time of dramatic social change. In the United States,
that social change marked the generation with a strong cultural cleavage,
between the proponents of social change and the more conservative. Some
analysts believe this cleavage played out politically since the time of
the Vietnam War to the mid-2000s, to some extent defining the political
landscape and division in the country. Starting in the 1980s, the boomers
became more conservative, many of them regretting the cultural changes
they brought in their youth.[

8. Generation X and Y
Video
https://www.youtube.com/watch?v=NUVAmlvUwKg

9.  Generation X
 The generation X (1961-1984)
Generation X is consistently characterized by being the first American generation
to grow up as ‘latchkey kids’ having a set of parents working outside of the
home.
Generation X grew up with:
 cold war
 a high divorce rate
 MTV
 the first wave of computers and modern technology
 socially acceptable and media-driven casual sex.

10. Generation Y
• Millennials (also known as
the Millennial
Generation[1] or Generation Y)
are the
demographic cohort following Ge
neration X. There are no precise
dates when the generation starts
and ends; most researchers and
commentators use birth years
ranging from the early 1980s to
the early 2000s.

11. Baby Boomers and Digital
Technology

15. Thank You