If you’re a coordinator, partner or team leader in a Research and Innovation project you will have to think, plan and execute dissemination tasks. The dissemination strategy will need to generate an effective flow of: your project information, publicity of its results, developed work, contributions made to EU knowledge and scientific excellence, the collaborative experience between EU partners and the benefits of your project to EU citizens.

1. Five Quick Dissemination Guidelines!

2. Five Quick Dissemination Guidelines For Your Project
If you’re a coordinator, partner or team leader in a Research and Innovation project you will have to
think, plan and execute dissemination tasks. The dissemination strategy will need to generate an
effective flow of: your project information, publicity of its results, developed work, contributions
made to EU knowledge and scientific excellence, the collaborative experience between EU partners
and the benefits of your project to EU citizens.
To put it simple, we gathered the 5 hints we think that may help to comply with the aforementioned
points for the dissemination strategy.
1. Publish at the right time!
Make sure you’re disseminating your project results timely and effectively. This will reach
your target audiences and society before similar results and you avoid duplication of
contents and activities.
2. Think outside the box to pick your audience!
Don’t choose only to disseminate your results towards the scientific community and industry
sector that falls under the scope of your project. You need to innovate and think that there
may be other groups interested in knowing what you’re doing, such as public entities,
national authorities of a specific area, policy makers, media, and generic public.
3. Explore several tools!
When you’re thinking outside the box for target groups, do the same for means of
dissemination. In addition to publish your results in conferences, seminars, articles and
workshops there are other simple tasks that you could perform to be more successful. For
example:
- Update your website regularly
- Write newsletters
- Create a blog
- Publish some press releases (in the beginning and at the end of the project)
- Use and abuse of the social media technologies (follow groups on Twitter, Facebook,
social blogs, create your own project account, and interact with your followers!)
- Send your success stories to EC so they can add to their newsletters.
4. Don’t forget to use the emblems and logos!
Don’t forget to use the European Commission official logos, you will find always sources of
high-resolution emblems at the EC website.
Make also reference to the EC Framework Programme that is supporting your project, for
instance, the Seventh Framework Programme (FP7) or Horizon 2020 (H2020).
5. Evaluate your strategy!
Go back to your checklist (dissemination plan – how to do) and goals (dissemination strategy
- what to do) and see if you’re reaching them, make reports and graphics. If not, you need to
revise your strategy.

3. www.aroconsulting.eu
Thank you!
Relevant sources:
http://ec.europa.eu/research/social-sciences/pdf/communicating-research_en.pdf
http://ec.europa.eu/research/science-society/science-communication/comstrategy_en.html
http://cordis.europa.eu/fp7/ict/components/documents/communication-and-dissemination-guidelines-a4.pdf