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Maximising ROI through Campaign Integration AR Smart Glasses for Experiential Marketing Scott Hope, Commercial Director AR Experiential Ltd ©2015 AR Experiential Ltd
Maximising ROI through Campaign Integration AR Smart Glasses for Experiential Marketing Scott Hope, Commercial Director AR Experiential Ltd ©2015 AR Experiential Ltd
 As goods and services become commoditised, customer experience is emerging as the product.  Evident in Retail and Leisure, what about Marketing ?  Consistent quality alone can no longer differentiate choices for consumers.  Brand Experience - associative or emotional value. Welcome to the Experience Economy ©2015 AR Experiential Ltd
sell goods deliver services stage experiences differentiated undifferentiated competitive position market pricing premium The Progression of Economic Value ©2015 AR Experiential Ltd
Entertainment Educational EscapistEsthetic Active Participation Immersion Passive Participation Absorption sweet spot Four Realms of an Experience Sensory Engagement ©2015 AR Experiential Ltd
©2015 AR Experiential Ltd
Augmented Reality - Immersive Brand Experiences
ROI metrics for Augmented Reality ?
• Augmented Reality is a Catalyst for WOM ! • Digitally Integrate to Maximise Reach ! • Track Customer Experience to Conversion!
©2015 AR Experiential Ltd AR vs Hybrid (AR/VR) … sustaining the brand message?
Customer Journey
Any Questions ? AR Smart Glasses - Content Showcase Scott Hope – Commercial Director Javier Campos – Technical Director ©2015 AR Experiential Ltd

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