Whether you're a startup, small business, or Fortune 500 organization—chances are, your social media integration strategy could use a refresher. Want your content to go viral? Want your conversions to increase? Having "the right" content is definitely the driver, but social media integration is definitely an accelerant. Check out this quick presentation on social media integration.

1. Social media
integration and
audience activation
By Casey Knox
Director, Social Media and PR for AREA203 Digital
Social media integration and audience activation Casey Knox ©2012

2. Managing a company’s brand voice
requires…
EXPERTS
[experienced professionals]
in order to truly be successful.
Social media integration and audience activation Casey Knox ©2012

3. If you
can
handle
this, let’s
move on.
Social media integration and audience activation Caseyof your presentation
Title Knox ©2012
LOGO

4. Social integration across all assets…
Setting the Stage
is MANDATORY.
Social media integration and audience activation Casey Knox ©2012

5. Integrate social media on:
Setting the Stage
• WEBSITES
• BLOGS
• APPLICATIONS
• SOCIAL SITES
cup-o-content
• PRESS RELEASES
• EMAILS
• OFFLINE
essentially EVERYWHERE.
Social media integration and audience activation Casey Knox ©2012

6. Apply this mindset to any and every…
AUDIENCE.
DEVICE.
INDUSTRY.
COUNTRY.
LANGUAGE.
Social media integration and audience activation Casey Knox ©2012

7. If you
can
handle
this, let’s
move on.
Social media integration and audience activation Caseyof your presentation
Title Knox ©2012
LOGO

8. Proper social integration is instrumental
in achieving social media success…
no EXCEPTION.
Social media integration and audience activation Casey Knox ©2012

9. Way more than just share buttons…
Setting the Stage
Social media integration and audience activation Casey Knox ©2012

10. Shareable within 1-2 clicks…
Setting the Stage
Social media integration and audience activation Casey Knox ©2012

11. Publishable within 3 clicks total…
Setting the Stage
Social media integration and audience activation Casey Knox ©2012

12. Complete with pre-populated content…
Setting the Stage
Social media integration and audience activation Casey Knox ©2012

13. Connecting offline to online…
Social media integration and audience activation Casey Knox ©2012

14. Located directly next to the content to
share… Setting the Stage
Social media integration and audience activation Casey Knox ©2012

15. If you
can
handle
this, let’s
move on.
Social media integration and audience activation Caseyof your presentation
Title Knox ©2012
LOGO

16. Three questions to ask:
Setting the Stage
1. Is the content shareable at various touchpoints?
2. Is the social integration prominently placed?
3. Can my social integration be optimized at the
speed of technology changes?
Social media integration and audience activation Casey Knox ©2012

17. Investing time into social integration
equals…
AUDIENCE ACTIVATION!
[increased quality conversions]
[increased virality potential]
Social media integration and audience activation Casey Knox ©2012

18. Strike up a conversation.
@CaseyMaeKnox
@AREA203Digital
Social media integration and audience activation Casey Knox ©2012