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Five Questions for H&M By Carol L. Weinfeld 1. Should sustainability and organic cotton be mentioned in the advertising? 2. Please give examples of how “living a full life” relates to the brand. 3. Will H&M later sell kids basketball sneakers? 4. Clarify “seminal” re: H&M fashion. 5. Do we want to target influencers first and then become “massperational”?

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Fivehmquestionsweinfeld

  • 1. Five Questions for H&M By Carol L. Weinfeld 1. Should sustainability and organic cotton be mentioned in the advertising? 2. Please give examples of how “living a full life” relates to the brand. 3. Will H&M later sell kids basketball sneakers? 4. Clarify “seminal” re: H&M fashion. 5. Do we want to target influencers first and then become “massperational”?