This presentation was given in Feb, Jun and Dec of 2013 to AMPI Vallarta and the AMPI MLS committee

1. (Presented June 2013)
NAR polls over 100,000 home
buyers every year…
How important is your
website ?

2. • 2009 - Of home buyers used the internet to search
for a home – primarily in an MLS system
• 2012 - Of home buyers used the internet to search for a
home -primarily in an MLS system
• Of home buyers of all types, found the home they
purchased on line
• Of internet home buyers found the home they purchased
on line
• Of home buyers found their agent on line
• They interviewed half as many agents as non internet
users
• Of internet home buyers used a realtor
• Of non internet home buyers used a realtor
87%
90%
36%
75%
85%
91%
71%

3. • The avg number of weeks a buyer searched before
buying and… the avg number of homes viewed
1%
10
• 2009 - number of realtors polled with websites
• 2012 – number of realtors polled with websites
• The percentage of AMPI Vallarta-Nayarit who have
contracted the Flex IDX
60%
66%
21%
3x faster
• 2012 – the number of home buyers who found a
property in print advertising
25%
• Internet buyers spend 60% of an agents time and buy
3x faster
• 2009 – the number of home buyers who found a
property in print advertising

4. The best marketing is driven by
what customers want
Not by what you want from your
customers….
(and its more cost effective for you)
Home Buyers… Want to
Search the Internet for
Properties….

5. Some people use the MLSV service.. Which looks like this
Multi List Services in Puerto Vallarta

6. The IDX Comes in a Number of Presentations
Some People use the Flex IDX

7. 1.

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17. Disclaimers….