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Executive Summary

The Report titled “The US Milk and Dairy Products Market Outlook to 2015” provides a
comprehensive analysis of the milk and dairy products industry in the US. The report covers
the total cow milk production, fluid milk consumption, segmentation on the basis of dairy
products such as butter, cheese, skim milk powder, milk drinks and fermented products,
cream, condensed milk and whey powder and volume of net trade for dairy products. It offers
prevalent trends and developments in the industry, future opportunities and competitive
landscape of the prominent players operating in the country. The report also includes
information on the major macroeconomic indicators regressed for estimating the market for
milk and dairy products in the US.
The US milk industry is 6th largest in the world in terms of cow milk production and
represents more than 10% of the total milk production in the world in 2010. The cow milk
production in the historical period increased at a CAGR of 1.0% during 2007-2009. The
period registered an increase from 84,186 thousand tonnes in 2007 to 86,046 thousand tonnes
in 2008. Milk production in the country is expected to register a marginal increase of 0.8% in
the forecasted period from 2009-2015.
The fluid milk consumption decreased at a negative CAGR of 0.3% from 2007-2009. The
decrease in the consumption was primarily because of the recession observed in 2009 which
had a negative impact on the consumption. Considering the nature of the market which is
saturated, the market is expected to grow slowly and will reach 28,721 thousand tonnes in
2015 from 27,700 thousand tonnes in 2009, registering a CAGR of 0.6%.
The milk cow numbers have registered a declining trend as compared to the increase in the
milk production per cow. The milk production per cow has increased in both small and large
farms as the less producing cows are removed from the herd and are being slaughtered for
meat. In the near future, the milk cow numbers are further expected to decrease from 9,200
thousand in 2009 to 8,899 thousand in 2015. Meanwhile the production per cow will increase
from 9,331 kilograms in 2009 to 10,141 kilograms in 2015, an increase of 1.4%.
In 2007, the butter production stood at 699 thousand tonnes. The butter production registered
a growth of 6.4% in 2008 and reached 744 thousand tonnes. The year 2009 witnessed a
decline in the butter production by 4.8%. Although the economy has shown signs of recovery
in 2010, the market is yet to showcase a growth in the production of butter.
Mozzarella was one of the major types of cheese produced in the US. Mozzarella is an Italian
traditional specialty food product. It is usually made from cow or buffalo milk. In 2009, it
accounted for 32.3% of the total cheese production in the US. Cheddar was the second largest
type of cheese produced with of 31.7% followed by other American and other Italian cheese
accounting for 9.8% and 9% of the total cheese produced.



                                                                                            2
The US skim milk powder has seen major boost in production in the wake of increased
demand for this dairy product in the international market. The consumption level on the other
hand, has witnessed stable incline in the past due to several macro economic factors such as
population growth and increased median household income playing a subdued role in the
market. It is expected this consolidation will be fleeting and the market will get back on its
long term trend demand growth in the near term.
Global demand and supply gap in the milk and dairy products will present several internal
and external growth opportunities for the US. The US milk and dairy market is currently well
positioned to serve the milk supply shortage in the world and has prospects to increase its
market share in the exports to other countries. There are two kind of external growth
opportunities available to the US dairy exporters, first, to increase its share in the import
demand growth in the regions where the economy is highly integrated with the customer
market such as Mexico and second; to encapsulate the latent demand gaps for dairy products
that will arise across the rest of the global market.


Scope of Research


The report will entail thorough analysis and valuable insights on the milk and dairy products
industry in the US. The scope of the report includes:
 The total market of the US cow milk production and fluid milk consumption by volume,
  2007 to 2015.
 The US milk cow numbers and milk production per cow, by volume, 2007 to 2015.
 The US Dairy production by volume for butter, cheese, skim milk powder, milk drinks and
  fermented products, cream, condensed milk and whey powder, 2007 to 2015
 The US Dairy consumption by volume for butter, cheese, skim milk powder, 2007 to
  2015
 Current statistics and Projections of the various Macro Economic Indicators, 2009 to 2015
 Competitive Landscape of Kraft Foods, Dean Foods, DFA, Land O’ Lakes, Schreiber, key
  trends and developments and future outlook of the milk and dairy products industry in the
  US.




                                                                                            3
TABLE OF CONTENTS
1.     US Milk Market Introduction
1.1.   US Cow Milk Market Production and Fluid Milk Consumption by Volume, 2007-
2015
1.2.   US Milk Cow Numbers and Milk Production per Cow, 2007-2015
2.     US Dairy Products Market Introduction
2.1.   US Dairy Products Market Production by Volume, 2007-2015
2.1.1. Butter
2.1.2. Cheese
2.1.3. Skim Milk Powder
2.1.4. Milk Drinks and Fermented Products
2.1.5. Cream
2.1.6. Condensed Milk
2.1.7. Whey Powder
2.2.   US Dairy Product Market Consumption by Volume, 2007-2015
2.2.1. Butter
2.2.2. Cheese
2.2.3. Skimmed Milk Powder
2.3.   US Dairy Product Market Net Trade by Volume, 2007-2015
2.3.1. Butter
2.3.2. Cheese
2.3.3. Skimmed Milk Powder
3.     Trends and Developments in US Milk and Dairy Products Market
4.     US Milk and Dairy Products Market Future Outlook
5.     Competitive Landscape
6.     Macro Economic Indicators: Current and Projections
6.1.   Population, 2007-2015


                                                                              4
6.2.   GDP, 2007-2015
6.3.   Inflation, 2007-2015
6.4.   Unemployment Rate as a % of Labour Force, 2007-2015
6.5.   Demographic Distribution of Population on the basis of Age, 2009-2015
6.6.   Personal Disposable Income and Number of Households in the US, 2009-2015
6.7.   Distribution of Income among Households, 2009-2015
7.     Appendix
7.1.   Market Definition
7.2.   Abbreviations
7.3.   Research Methodology
7.3.1. Data Collection Methods
7.3.2. Approach
7.3.3. Reasons for the Dependent and Independent Variables
7.4.   Disclaimer




                                                                                  5
LIST OF FIGURES
Figure 1: US Cow Milk Production and Fluid Milk Consumption along with Manufacturing
Use and Exports by Volume in Thousand Tonnes, 2007-2015
Figure 2: US Milk Cow Numbers in Thousand Head and Milk Production per Cow in
Kilograms, 2007-2015
Figure 3: US Total Dairy Products Market Production by Volume in Thousand Tonnes, 2007-
2015
Figure 4: US Butter Market Production by Volume in Thousand Tonnes, 2007-2015
Figure 5: US Cheese Market Production by Volume in Thousand Tonnes, 2007-2015
Figure 6: US Cheese Production by Type in Percentage, 2009
Figure 7: US Skim Milk Powder Market Production by Volume in Thousand Tonnes, 2007-
2015
Figure 8: US Milk Drinks and Fermented Products Market Production by Volume in
Thousand Tonnes, 2007-2015
Figure 9: US Cream Market Production by Volume in Thousand Tonnes, 2007-2015
Figure 10: US Condensed Milk Market Production by Volume in Thousand Tonnes, 2007-
2015
Figure 11: US Whey Powder Market Production by Volume in Thousand Tonnes, 2007-2015
Figure 12: US Butter Market Consumption by Volume in Thousand Tonnes, 2007-2015
Figure 13: US Cheese Market Consumption by Volume in Thousand Tonnes, 2007-2015
Figure 14: US Skimmed Milk Powder Market Consumption by Volume in Thousand Tonnes,
2007-2015
Figure 15: US Butter Market Net Trade by Volume in Thousand Tonnes, 2007-2015
Figure 16: US Cheese Market Net Trade by Volume in Thousand Tonnes, 2007-2015
Figure 17: US Skimmed Milk Powder Market Net Trade by Volume in Thousand Tonnes,
2007-2015
Figure 18: US Population Trend in Million, 2007-2015
Figure 19: US Gross Domestic Product in USD Billion, 2007-2015
Figure 20: US Inflation, Average Consumer Prices in Percentage, 2007-2015
Figure 21: US Unemployment Rate as a Percentage of Labour Force, 2007-2015

                                                                                     6
LIST OF TABLES
Table 1: US Cow Milk Production and Fluid Milk Consumption along with Manufacturing
Use and Exports by Volume in Thousand Tonnes, 2007-2015
Table 2: US Milk Cow Numbers in Thousand Head and Milk Production per Cow in
Kilograms, 2007-2015
Table 3: US Total Dairy Products Market Production by Volume in Thousand Tonnes, 2007-
2015
Table 4: Trend in Dairy Farm Numbers Based upon Farm Size
Table 5: Evolving Distribution of Milk Production by Herd Size
Table 6: Competitive Landscape of Major Diary Products Companies (Kraft Foods, Dean
Foods, DFA, Land O’ Lakes and Schreiber) in the US
Table 7: Demographic Distribution of Population in the US on the basis of Age, in Million,
2009-2015
Table 8: Personal Disposable Income in USD Million and Number of Households in
Thousands in the US, 2009-2015
Table 9: Income Distribution among Households in thousands in the US, 2009-2015




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The US Milk and Dairy Products Market Outlook to 2015

  • 1.
  • 2. Executive Summary The Report titled “The US Milk and Dairy Products Market Outlook to 2015” provides a comprehensive analysis of the milk and dairy products industry in the US. The report covers the total cow milk production, fluid milk consumption, segmentation on the basis of dairy products such as butter, cheese, skim milk powder, milk drinks and fermented products, cream, condensed milk and whey powder and volume of net trade for dairy products. It offers prevalent trends and developments in the industry, future opportunities and competitive landscape of the prominent players operating in the country. The report also includes information on the major macroeconomic indicators regressed for estimating the market for milk and dairy products in the US. The US milk industry is 6th largest in the world in terms of cow milk production and represents more than 10% of the total milk production in the world in 2010. The cow milk production in the historical period increased at a CAGR of 1.0% during 2007-2009. The period registered an increase from 84,186 thousand tonnes in 2007 to 86,046 thousand tonnes in 2008. Milk production in the country is expected to register a marginal increase of 0.8% in the forecasted period from 2009-2015. The fluid milk consumption decreased at a negative CAGR of 0.3% from 2007-2009. The decrease in the consumption was primarily because of the recession observed in 2009 which had a negative impact on the consumption. Considering the nature of the market which is saturated, the market is expected to grow slowly and will reach 28,721 thousand tonnes in 2015 from 27,700 thousand tonnes in 2009, registering a CAGR of 0.6%. The milk cow numbers have registered a declining trend as compared to the increase in the milk production per cow. The milk production per cow has increased in both small and large farms as the less producing cows are removed from the herd and are being slaughtered for meat. In the near future, the milk cow numbers are further expected to decrease from 9,200 thousand in 2009 to 8,899 thousand in 2015. Meanwhile the production per cow will increase from 9,331 kilograms in 2009 to 10,141 kilograms in 2015, an increase of 1.4%. In 2007, the butter production stood at 699 thousand tonnes. The butter production registered a growth of 6.4% in 2008 and reached 744 thousand tonnes. The year 2009 witnessed a decline in the butter production by 4.8%. Although the economy has shown signs of recovery in 2010, the market is yet to showcase a growth in the production of butter. Mozzarella was one of the major types of cheese produced in the US. Mozzarella is an Italian traditional specialty food product. It is usually made from cow or buffalo milk. In 2009, it accounted for 32.3% of the total cheese production in the US. Cheddar was the second largest type of cheese produced with of 31.7% followed by other American and other Italian cheese accounting for 9.8% and 9% of the total cheese produced. 2
  • 3. The US skim milk powder has seen major boost in production in the wake of increased demand for this dairy product in the international market. The consumption level on the other hand, has witnessed stable incline in the past due to several macro economic factors such as population growth and increased median household income playing a subdued role in the market. It is expected this consolidation will be fleeting and the market will get back on its long term trend demand growth in the near term. Global demand and supply gap in the milk and dairy products will present several internal and external growth opportunities for the US. The US milk and dairy market is currently well positioned to serve the milk supply shortage in the world and has prospects to increase its market share in the exports to other countries. There are two kind of external growth opportunities available to the US dairy exporters, first, to increase its share in the import demand growth in the regions where the economy is highly integrated with the customer market such as Mexico and second; to encapsulate the latent demand gaps for dairy products that will arise across the rest of the global market. Scope of Research The report will entail thorough analysis and valuable insights on the milk and dairy products industry in the US. The scope of the report includes:  The total market of the US cow milk production and fluid milk consumption by volume, 2007 to 2015.  The US milk cow numbers and milk production per cow, by volume, 2007 to 2015.  The US Dairy production by volume for butter, cheese, skim milk powder, milk drinks and fermented products, cream, condensed milk and whey powder, 2007 to 2015  The US Dairy consumption by volume for butter, cheese, skim milk powder, 2007 to 2015  Current statistics and Projections of the various Macro Economic Indicators, 2009 to 2015  Competitive Landscape of Kraft Foods, Dean Foods, DFA, Land O’ Lakes, Schreiber, key trends and developments and future outlook of the milk and dairy products industry in the US. 3
  • 4. TABLE OF CONTENTS 1. US Milk Market Introduction 1.1. US Cow Milk Market Production and Fluid Milk Consumption by Volume, 2007- 2015 1.2. US Milk Cow Numbers and Milk Production per Cow, 2007-2015 2. US Dairy Products Market Introduction 2.1. US Dairy Products Market Production by Volume, 2007-2015 2.1.1. Butter 2.1.2. Cheese 2.1.3. Skim Milk Powder 2.1.4. Milk Drinks and Fermented Products 2.1.5. Cream 2.1.6. Condensed Milk 2.1.7. Whey Powder 2.2. US Dairy Product Market Consumption by Volume, 2007-2015 2.2.1. Butter 2.2.2. Cheese 2.2.3. Skimmed Milk Powder 2.3. US Dairy Product Market Net Trade by Volume, 2007-2015 2.3.1. Butter 2.3.2. Cheese 2.3.3. Skimmed Milk Powder 3. Trends and Developments in US Milk and Dairy Products Market 4. US Milk and Dairy Products Market Future Outlook 5. Competitive Landscape 6. Macro Economic Indicators: Current and Projections 6.1. Population, 2007-2015 4
  • 5. 6.2. GDP, 2007-2015 6.3. Inflation, 2007-2015 6.4. Unemployment Rate as a % of Labour Force, 2007-2015 6.5. Demographic Distribution of Population on the basis of Age, 2009-2015 6.6. Personal Disposable Income and Number of Households in the US, 2009-2015 6.7. Distribution of Income among Households, 2009-2015 7. Appendix 7.1. Market Definition 7.2. Abbreviations 7.3. Research Methodology 7.3.1. Data Collection Methods 7.3.2. Approach 7.3.3. Reasons for the Dependent and Independent Variables 7.4. Disclaimer 5
  • 6. LIST OF FIGURES Figure 1: US Cow Milk Production and Fluid Milk Consumption along with Manufacturing Use and Exports by Volume in Thousand Tonnes, 2007-2015 Figure 2: US Milk Cow Numbers in Thousand Head and Milk Production per Cow in Kilograms, 2007-2015 Figure 3: US Total Dairy Products Market Production by Volume in Thousand Tonnes, 2007- 2015 Figure 4: US Butter Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 5: US Cheese Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 6: US Cheese Production by Type in Percentage, 2009 Figure 7: US Skim Milk Powder Market Production by Volume in Thousand Tonnes, 2007- 2015 Figure 8: US Milk Drinks and Fermented Products Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 9: US Cream Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 10: US Condensed Milk Market Production by Volume in Thousand Tonnes, 2007- 2015 Figure 11: US Whey Powder Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 12: US Butter Market Consumption by Volume in Thousand Tonnes, 2007-2015 Figure 13: US Cheese Market Consumption by Volume in Thousand Tonnes, 2007-2015 Figure 14: US Skimmed Milk Powder Market Consumption by Volume in Thousand Tonnes, 2007-2015 Figure 15: US Butter Market Net Trade by Volume in Thousand Tonnes, 2007-2015 Figure 16: US Cheese Market Net Trade by Volume in Thousand Tonnes, 2007-2015 Figure 17: US Skimmed Milk Powder Market Net Trade by Volume in Thousand Tonnes, 2007-2015 Figure 18: US Population Trend in Million, 2007-2015 Figure 19: US Gross Domestic Product in USD Billion, 2007-2015 Figure 20: US Inflation, Average Consumer Prices in Percentage, 2007-2015 Figure 21: US Unemployment Rate as a Percentage of Labour Force, 2007-2015 6
  • 7. LIST OF TABLES Table 1: US Cow Milk Production and Fluid Milk Consumption along with Manufacturing Use and Exports by Volume in Thousand Tonnes, 2007-2015 Table 2: US Milk Cow Numbers in Thousand Head and Milk Production per Cow in Kilograms, 2007-2015 Table 3: US Total Dairy Products Market Production by Volume in Thousand Tonnes, 2007- 2015 Table 4: Trend in Dairy Farm Numbers Based upon Farm Size Table 5: Evolving Distribution of Milk Production by Herd Size Table 6: Competitive Landscape of Major Diary Products Companies (Kraft Foods, Dean Foods, DFA, Land O’ Lakes and Schreiber) in the US Table 7: Demographic Distribution of Population in the US on the basis of Age, in Million, 2009-2015 Table 8: Personal Disposable Income in USD Million and Number of Households in Thousands in the US, 2009-2015 Table 9: Income Distribution among Households in thousands in the US, 2009-2015 7