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EXECUTIVE SUMMARY

The Report titled “Brazil Milk and Dairy Products Market Outlook to 2015” provides a comprehensive analysis
of the milk and dairy products industry in Brazil.The report covers the total cow milk production, fluid milk
consumption, segmentation on the basis of dairy products such as butter, cheese, skim milk powder, milk drinks
and fermented products, cream, condensed milk and whey powder and volume of net trade for dairy products. It
offers prevalent trends and developments in the industry, future opportunities and competitive landscape of the
prominent players operating in the country. The report also includes information on the major macroeconomic
indicators regressed for estimating the market for milk and dairy products in Brazil.

In terms of milk production, Brazil is ranked sixth among other nations worldwide with the production of
approximately 27.9 million litres of milk in the country in 2009. The country is developing ways and means for
developing and increasing the quantity of exports and also the domestic production capacity. Milk constitutes a
major segment of the agri-business and offers employment opportunities to almost 3.6 million individuals. Most of
the milk production is concentrated in the Southeast and Southern region. The two regions constitute roughly
65%-70% of the entire milk production in the country. Small farms contribute to nearly 10 litres of milk production
in a day whereas the large farms accounts for nearly 60,000 litres of milk production. Brazil has doubled its milk
production in just 15 years. The cow milk production during the historical period from 2007-2009 has increased at
a CAGR of 2.3%. The production increased from 26,750 thousand tonnes in 2007 to 27,968 thousand tonnes in
2009.


Manufacturing use for dairy products has increased over the period of time as are the number of dairy products.
Milk is used in producing a number of dairy products such as butter, milk, cheese, skim powder, yogurt and
others. In 2009, 17,893 thousand tonnes of milk was used for manufacturing purposes.


Brazilian dairy products include butter, cheese, skim powder, whole milk powder, milk drinks and fermented
products, cream, condensed milk and whey powder. In 2007, the market for dairy products stood at 1,315
thousand tonnes. The market registered a growth of 10.1% in 2008 and then a decline of -9.6% in 2009, because
of the economic depression. However, the market is expected to recover from the depression and bounce back
again in the forecasted period.

The production of cheese in Brazil has primarily inclined due to higher demand for several types of cheese from
the fast food industry. There is an intense competition within the cheese sector, characterized by the high level of
disintegration and bulk sales of the low margin products such as mozzarella and plate cheese (semi-hard
cheese). The cheese industry in Brazil registered a positive CAGR of 2.9% during the period from 2007-2009.
The production of cheese increased from 580 thousand tonnes in 2007 to 630 thousand tonnes in 2008,
registering a promising growth of 8.6%. However, the year 2009 registered a decrease in the growth rate. This
sector is expected to showcase a strong growth till 2015.

Whole milk powder consumption has remained strong over the last decade. The growth in consumption has far
outstripped the production of whole milk powder domestically. Therefore, Brazil is one of the heavy importers of
whole milk powder from Argentina and Uruguay. The government is endeavoring to reduce the alarming rise in
the import level. It is expected that demand and supply gap will widen despite the government measures largely
due to two major factors affecting the production and imports, 1) currency volatility 2) lower fluid milk production
and availability for the manufacturing use.
Scope of Research


The report will entail thorough analysis and valuable insights on the milk and dairy products industry in Brazil.
The scope of the report includes:


    •    The total Brazilian market of cow milk production and fluid milk consumption by volume, 2007 to 2015.
    •    The Brazilian milk cow numbers and milk production per cow, by volume, 2007 to 2015.
    •    The Brazilian dairy production by volume for butter, cheese, skim milk powder, milk drinks and
         fermented products, cream, condensed milk and whey powder, 2007 to 2015.
    •    The Brazilian dairy consumption by volume for butter, cheese, skim milk powder, whole milk
         powder, 2007 to 2015.
    •    Current statistics and Projections of the various Macro Economic Indicators, 2009 to 2015 for Brazil.
    •    Competitive Landscape of the major companies (Brasil Foods, Itambe and Bom Gosto), key trends and
         developments and future outlook of the milk and dairy products industry in Brazil.




                                                                                                                    2
TABLE OF CONTENTS
1.     Brazil

     1.1.     Brazil Milk Market Introduction

       1.1.1. Brazil Cow Milk Market Production and Fluid Milk Consumption by Volume,
       2007-2015

       1.1.2.      Brazil Milk Cow Numbers and Milk Production per Cow, 2007-2015

     1.2.     Brazil Dairy Products Market Introduction

       1.2.1.      Brazil Dairy Products Market Production by Volume, 2007-2015

       1.2.2.      Brazil Dairy Product Market Production by Volume, 2007-2015

            1.2.2.1.   Butter
            1.2.2.2.   Cheese
            1.2.2.3.   Skim Milk Powder
            1.2.2.4.   Whole Milk Powder
            1.2.2.5. Others (Milk Drinks & Fermented Products, Cream, Condensed Milk &
            Whey Powder)

       1.2.3.      Brazil Dairy Product Market Consumption by Volume, 2007-2015

            1.2.3.1.   Butter
            1.2.3.2.   Cheese
            1.2.3.3.   Skim Milk Powder
            1.2.3.4.   Whole Milk Powder

       1.2.4.      Brazil Dairy Product Market Net Trade by Volume, 2007-2015

            1.2.4.1.   Butter
            1.2.4.2.   Cheese
            1.2.4.3.   Skim Milk Powder
            1.2.4.4.   Whole Milk Powder

     1.3.     Trends and Developments in Brazil Milk and Dairy Products Market

     1.4.     Competitive Landscape

     1.5.     Brazil Milk and Dairy Products Market Future Outlook

                                                                                    3
1.6.   Brazil Macro Economic Indicators: Current and Projections

       1.6.1.   Population, 2007-2015

       1.6.2.   GDP, 2007-2015

       1.6.3.   Inflation, 2007-2015

       1.6.4.   Unemployment Rate as a % of Labour Force, 2007-2015

       1.6.5.   Demographic Distribution of Population on the basis of Age, 2009-2010

       1.6.6.   Personal Disposable Income and Number of Households in Brazil, 2009-2010

       1.6.7.   Distribution of Income among Households, 2009-2010

2.     Appendix

     2.1.   Market Definition

     2.2.   Abbreviations

     2.3.   Research Methodology

            Data Collection Methods
            Approach

     2.4.   Disclaimer




                                                                                           4
LIST OF FIGURES
Figure 1: Brazil Cow Milk Production and Fluid Milk Consumption along with Manufacturing
Use and Exports by Volume in Thousand Tonnes, 2007-2015

Figure 2: Brazil Milk Cow Numbers in Thousand Head and Milk Production per Cow in
Kilograms, 2007-2015

Figure 3: Brazil Total Dairy Products Market Production by Volume in Thousand Tonnes,
2007-2015

Figure 4: Brazil Butter Market Production by Volume in Thousand Tonnes, 2007-2015

Figure 5: Brazil Cheese Market Production by Volume in Thousand Tonnes, 2007-2015

Figure 6: Brazil Skim Milk Powder Market Production by Volume in Thousand Tonnes, 2007-
2015

Figure 7: Brazil Whole Milk Powder Market Production by Volume in Thousand Tonnes,
2007-2015

Figure 8: Brazil Others (Milk Drinks & Fermented Products, Condensed Milk, Cream and
Whey Powder) Market Production by Volume in Thousand Tonnes, 2007-2015

Figure 9: Brazil Butter Market Consumption by Volume in Thousand Tonnes, 2007-2015

Figure 10: Brazil Cheese Market Consumption by Volume in Thousand Tonnes, 2007-2015

Figure 11: Brazil Skim Milk Powder Market Consumption by Volume in Thousand Tonnes,
2007-2015

Figure 12: Brazil Whole Milk Powder Market Consumption by Volume in Thousand Tonnes,
2007-2015

Figure 13: Brazil Butter Market Net Trade by Volume in Thousand Tonnes, 2007-2015

Figure 14: Brazil Cheese Market Net Trade by Volume in Thousand Tonnes, 2007-2015

Figure 15: Brazil Skim Milk Powder Market Net Trade by Volume in Thousand Tonnes, 2007-
2015

Figure 16: Brazil Whole Milk Powder Market Net Trade by Volume in Thousand Tonnes,
2007-2015

Figure 17: Brazil Population Trend in Million, 2007-2015

Figure 18: Brazil Gross Domestic Product in USD Billion, 2007-2015


                                                                                      5
Figure 19: Brazil Inflation, Average Consumer Prices in Percentage, 2007-2015

Figure 20: Brazil Unemployment Rate as a Percentage of Labour Force, 2007-2015



LIST OF TABLES
Table 1: Industry Structure of Milk Industry in Brazil

Table 2: Brazil Cow Milk Production and Fluid Milk Consumption along with Manufacturing
Use and Exports by Volume in Thousand Tonnes, 2007-2015

Table 3: Brazil Milk Cow Numbers in Thousand Head and Milk Production per Cow in
Kilograms, 2007-2015

Table 4: Competitive Landscape of Major Dairy Products Companies (Brasil Foods, Itambe,
Bom Gosto) in Brazil

Table 5: Demographic Distribution of Population in Brazil on the basis of Age and Gender, in
Million, 2009-2010

Table 6: Personal Disposable Income in USD Million and Number of Households in
Thousands in Brazil, 2009-2010

Table 7: Income Distribution among Households in thousands in Brazil, 2009-2010




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Brazil Milk and Dairy Products Market Outlook to 2015

  • 1. EXECUTIVE SUMMARY The Report titled “Brazil Milk and Dairy Products Market Outlook to 2015” provides a comprehensive analysis of the milk and dairy products industry in Brazil.The report covers the total cow milk production, fluid milk consumption, segmentation on the basis of dairy products such as butter, cheese, skim milk powder, milk drinks and fermented products, cream, condensed milk and whey powder and volume of net trade for dairy products. It offers prevalent trends and developments in the industry, future opportunities and competitive landscape of the prominent players operating in the country. The report also includes information on the major macroeconomic indicators regressed for estimating the market for milk and dairy products in Brazil. In terms of milk production, Brazil is ranked sixth among other nations worldwide with the production of approximately 27.9 million litres of milk in the country in 2009. The country is developing ways and means for developing and increasing the quantity of exports and also the domestic production capacity. Milk constitutes a major segment of the agri-business and offers employment opportunities to almost 3.6 million individuals. Most of the milk production is concentrated in the Southeast and Southern region. The two regions constitute roughly 65%-70% of the entire milk production in the country. Small farms contribute to nearly 10 litres of milk production in a day whereas the large farms accounts for nearly 60,000 litres of milk production. Brazil has doubled its milk production in just 15 years. The cow milk production during the historical period from 2007-2009 has increased at a CAGR of 2.3%. The production increased from 26,750 thousand tonnes in 2007 to 27,968 thousand tonnes in 2009. Manufacturing use for dairy products has increased over the period of time as are the number of dairy products. Milk is used in producing a number of dairy products such as butter, milk, cheese, skim powder, yogurt and others. In 2009, 17,893 thousand tonnes of milk was used for manufacturing purposes. Brazilian dairy products include butter, cheese, skim powder, whole milk powder, milk drinks and fermented products, cream, condensed milk and whey powder. In 2007, the market for dairy products stood at 1,315 thousand tonnes. The market registered a growth of 10.1% in 2008 and then a decline of -9.6% in 2009, because of the economic depression. However, the market is expected to recover from the depression and bounce back again in the forecasted period. The production of cheese in Brazil has primarily inclined due to higher demand for several types of cheese from the fast food industry. There is an intense competition within the cheese sector, characterized by the high level of disintegration and bulk sales of the low margin products such as mozzarella and plate cheese (semi-hard cheese). The cheese industry in Brazil registered a positive CAGR of 2.9% during the period from 2007-2009. The production of cheese increased from 580 thousand tonnes in 2007 to 630 thousand tonnes in 2008, registering a promising growth of 8.6%. However, the year 2009 registered a decrease in the growth rate. This sector is expected to showcase a strong growth till 2015. Whole milk powder consumption has remained strong over the last decade. The growth in consumption has far outstripped the production of whole milk powder domestically. Therefore, Brazil is one of the heavy importers of whole milk powder from Argentina and Uruguay. The government is endeavoring to reduce the alarming rise in the import level. It is expected that demand and supply gap will widen despite the government measures largely due to two major factors affecting the production and imports, 1) currency volatility 2) lower fluid milk production and availability for the manufacturing use.
  • 2. Scope of Research The report will entail thorough analysis and valuable insights on the milk and dairy products industry in Brazil. The scope of the report includes: • The total Brazilian market of cow milk production and fluid milk consumption by volume, 2007 to 2015. • The Brazilian milk cow numbers and milk production per cow, by volume, 2007 to 2015. • The Brazilian dairy production by volume for butter, cheese, skim milk powder, milk drinks and fermented products, cream, condensed milk and whey powder, 2007 to 2015. • The Brazilian dairy consumption by volume for butter, cheese, skim milk powder, whole milk powder, 2007 to 2015. • Current statistics and Projections of the various Macro Economic Indicators, 2009 to 2015 for Brazil. • Competitive Landscape of the major companies (Brasil Foods, Itambe and Bom Gosto), key trends and developments and future outlook of the milk and dairy products industry in Brazil. 2
  • 3. TABLE OF CONTENTS 1. Brazil 1.1. Brazil Milk Market Introduction 1.1.1. Brazil Cow Milk Market Production and Fluid Milk Consumption by Volume, 2007-2015 1.1.2. Brazil Milk Cow Numbers and Milk Production per Cow, 2007-2015 1.2. Brazil Dairy Products Market Introduction 1.2.1. Brazil Dairy Products Market Production by Volume, 2007-2015 1.2.2. Brazil Dairy Product Market Production by Volume, 2007-2015 1.2.2.1. Butter 1.2.2.2. Cheese 1.2.2.3. Skim Milk Powder 1.2.2.4. Whole Milk Powder 1.2.2.5. Others (Milk Drinks & Fermented Products, Cream, Condensed Milk & Whey Powder) 1.2.3. Brazil Dairy Product Market Consumption by Volume, 2007-2015 1.2.3.1. Butter 1.2.3.2. Cheese 1.2.3.3. Skim Milk Powder 1.2.3.4. Whole Milk Powder 1.2.4. Brazil Dairy Product Market Net Trade by Volume, 2007-2015 1.2.4.1. Butter 1.2.4.2. Cheese 1.2.4.3. Skim Milk Powder 1.2.4.4. Whole Milk Powder 1.3. Trends and Developments in Brazil Milk and Dairy Products Market 1.4. Competitive Landscape 1.5. Brazil Milk and Dairy Products Market Future Outlook 3
  • 4. 1.6. Brazil Macro Economic Indicators: Current and Projections 1.6.1. Population, 2007-2015 1.6.2. GDP, 2007-2015 1.6.3. Inflation, 2007-2015 1.6.4. Unemployment Rate as a % of Labour Force, 2007-2015 1.6.5. Demographic Distribution of Population on the basis of Age, 2009-2010 1.6.6. Personal Disposable Income and Number of Households in Brazil, 2009-2010 1.6.7. Distribution of Income among Households, 2009-2010 2. Appendix 2.1. Market Definition 2.2. Abbreviations 2.3. Research Methodology Data Collection Methods Approach 2.4. Disclaimer 4
  • 5. LIST OF FIGURES Figure 1: Brazil Cow Milk Production and Fluid Milk Consumption along with Manufacturing Use and Exports by Volume in Thousand Tonnes, 2007-2015 Figure 2: Brazil Milk Cow Numbers in Thousand Head and Milk Production per Cow in Kilograms, 2007-2015 Figure 3: Brazil Total Dairy Products Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 4: Brazil Butter Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 5: Brazil Cheese Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 6: Brazil Skim Milk Powder Market Production by Volume in Thousand Tonnes, 2007- 2015 Figure 7: Brazil Whole Milk Powder Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 8: Brazil Others (Milk Drinks & Fermented Products, Condensed Milk, Cream and Whey Powder) Market Production by Volume in Thousand Tonnes, 2007-2015 Figure 9: Brazil Butter Market Consumption by Volume in Thousand Tonnes, 2007-2015 Figure 10: Brazil Cheese Market Consumption by Volume in Thousand Tonnes, 2007-2015 Figure 11: Brazil Skim Milk Powder Market Consumption by Volume in Thousand Tonnes, 2007-2015 Figure 12: Brazil Whole Milk Powder Market Consumption by Volume in Thousand Tonnes, 2007-2015 Figure 13: Brazil Butter Market Net Trade by Volume in Thousand Tonnes, 2007-2015 Figure 14: Brazil Cheese Market Net Trade by Volume in Thousand Tonnes, 2007-2015 Figure 15: Brazil Skim Milk Powder Market Net Trade by Volume in Thousand Tonnes, 2007- 2015 Figure 16: Brazil Whole Milk Powder Market Net Trade by Volume in Thousand Tonnes, 2007-2015 Figure 17: Brazil Population Trend in Million, 2007-2015 Figure 18: Brazil Gross Domestic Product in USD Billion, 2007-2015 5
  • 6. Figure 19: Brazil Inflation, Average Consumer Prices in Percentage, 2007-2015 Figure 20: Brazil Unemployment Rate as a Percentage of Labour Force, 2007-2015 LIST OF TABLES Table 1: Industry Structure of Milk Industry in Brazil Table 2: Brazil Cow Milk Production and Fluid Milk Consumption along with Manufacturing Use and Exports by Volume in Thousand Tonnes, 2007-2015 Table 3: Brazil Milk Cow Numbers in Thousand Head and Milk Production per Cow in Kilograms, 2007-2015 Table 4: Competitive Landscape of Major Dairy Products Companies (Brasil Foods, Itambe, Bom Gosto) in Brazil Table 5: Demographic Distribution of Population in Brazil on the basis of Age and Gender, in Million, 2009-2010 Table 6: Personal Disposable Income in USD Million and Number of Households in Thousands in Brazil, 2009-2010 Table 7: Income Distribution among Households in thousands in Brazil, 2009-2010 6