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How and why to make LinkedIn
                     connections
               AME Leaders Guide to LinkedIn

                                Single point lesson




1       AME Leaders Guide to LinkedIn   12/27/11
Why add LinkedIn connections?

       LinkedIn adds one more way to network
       Bring colleagues one step closer to AME
       More people in your network = more people to invite
        to AME




    2                      AME Leaders Guide to LinkedIn   12/27/11
Networking through LinkedIn

       Build relationships
         o   Mirror your real-life network
         o   Person-to-person knowledge sharing
         o   Strengthen and escalate




    3                            AME Leaders Guide to LinkedIn   12/27/11
Networking through LinkedIn

       Build relationships
         o   Mirror your real-life network
         o   Person-to-person knowledge sharing
         o   Strengthen and escalate
       Attract people
         o   Invite to your network, groups, events
         o   Make them welcome
         o   Be approachable, make a good impression




    4                            AME Leaders Guide to LinkedIn   12/27/11
Ways to connect in LinkedIn

Personal                                  Automated
       People you know                      People you “may” know
           Search for colleagues                Avoid canned messages
           New acquaintances                    Make sure you know
           Online “business card”                them well
            file
                                             Importing your address
       People you “meet” in                  book
        LinkedIn groups                          Very automated and
           Common interests                      impersonal
           Relationship established             Not advised!

    5                           AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know


       Mirror your real-life network

       Find people you know in LinkedIn

       Continue to grow your network




    6                        AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know


        Use the Search bar
        to find someone in LinkedIn

        Select “People” from the
        drop-down box




7                   AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know

    Search for colleagues
    New acquaintances
    Online “business card” file




8                            AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know

    Search for colleagues
    New acquaintances
    Online “business card” file



                                     Use the
                                     “Connect” button




9                            AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know

     Search for colleagues
     New acquaintances
     Online “business card” file




10                            AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know

     Search for colleagues
     New acquaintances
     Online “business card” file




11                            AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know

     Search for colleagues
     New acquaintances
     Online “business card” file




12                            AME Leaders Guide to LinkedIn   12/27/11
Connect with people you know

     Search for colleagues
     New acquaintances
     Online “business card” file


                                                              LinkedIn’s canned
                                                              message




13                            AME Leaders Guide to LinkedIn    12/27/11
Connect with people you know

     Search for colleagues
     New acquaintances
     Online “business card” file
                                                                         Personalize
                                                                         EVERY
                                                                         LinkedIn
                                                                         message




                                                                Type over LinkedIn’s
                                                                canned message



                                                                              Invite
14                            AME Leaders Guide to LinkedIn   12/27/11
Connect with colleagues




15              AME Leaders Guide to LinkedIn   12/27/11
Connect with colleagues

                                                              Find this
                                                              well-hidden link


Ignore this section for now




 16                           AME Leaders Guide to LinkedIn   12/27/11
Connect with colleagues

                     Find the “Colleagues” tab




      Choose the company you have in common




17                  AME Leaders Guide to LinkedIn   12/27/11
Connect with colleagues




                 Select a person from the list
                 Name appear in the “to”
                 box




18              AME Leaders Guide to LinkedIn   12/27/11
Connect with colleagues




                                        Make it personal



19              AME Leaders Guide to LinkedIn   12/27/11
Connect with colleagues




               Type over the canned message
20               AME Leaders Guide to LinkedIn   12/27/11
Connect with people you “meet” in groups

     Get to know Brian in discussion.
     Click on his picture to learn more about him
     Invite him to join your network




21                     AME Leaders Guide to LinkedIn   12/27/11
Connect with people you “meet” in groups




                   View profile or
                   add to network (connect)




Brian’s activity


  22               AME Leaders Guide to LinkedIn   12/27/11
Connect with people you “meet” in groups




Brian’s profile




    23             AME Leaders Guide to LinkedIn   12/27/11
Connect with people you “meet” in groups




Personalize by referring to
Brian’s comments

   24                         AME Leaders Guide to LinkedIn   12/27/11
Connect with people you meet in person




                Your new
                business card
                file




25               AME Leaders Guide to LinkedIn   12/27/11
Connect with people you meet in person


                       Search




26               AME Leaders Guide to LinkedIn   12/27/11
Connect with people you meet in person



Find and
connect




                                                  Personalize EVERY
                                                  LinkedIn message!




  27              AME Leaders Guide to LinkedIn   12/27/11
Connect with people you meet in person




                                                     LinkedIn’s canned
                                                     message




28               AME Leaders Guide to LinkedIn   12/27/11
Connect with people you meet in person




                                                         Personalize EVERY
                                                         LinkedIn message!




                                                 Type over LinkedIn’s
                                                 canned message




29               AME Leaders Guide to LinkedIn   12/27/11
Connect with people you meet in person




                                                       Message is personalized

                                                       Send invitation




30               AME Leaders Guide to LinkedIn   12/27/11
Connect with people you meet in person




     Confirmation




31                  AME Leaders Guide to LinkedIn   12/27/11
Connect with “people you may know”



                                          Personalize EVERY
                                          LinkedIn message!




32              AME Leaders Guide to LinkedIn   12/27/11
Importing your address book
    Too automated!
    See why:




    33                AME Leaders Guide to LinkedIn   12/27/11
Importing your address book
    Not recommended
    Too automated!
    See why:




    34                 AME Leaders Guide to LinkedIn   12/27/11
Importing your address book




35               AME Leaders Guide to LinkedIn   12/27/11
Homework

    Invite four people to connect
    Remember to personalize your invitation



        Next lessons:
            Invite your connections to “events”
            Invite them to the AME LinkedIn group




                                                                 Copyright © 2011 by Karen Wilhelm

    36                           AME Leaders Guide to LinkedIn   12/27/11
End


    Questions?
    Email Karen Wilhelm, Chair, AME Social Media
     Council, kwilhelm@ame.org




    37                 AME Leaders Guide to LinkedIn   12/27/11

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AME Leaders guide to LinkedIn: Networking & Connections

  • 1. How and why to make LinkedIn connections AME Leaders Guide to LinkedIn Single point lesson 1 AME Leaders Guide to LinkedIn 12/27/11
  • 2. Why add LinkedIn connections?  LinkedIn adds one more way to network  Bring colleagues one step closer to AME  More people in your network = more people to invite to AME 2 AME Leaders Guide to LinkedIn 12/27/11
  • 3. Networking through LinkedIn  Build relationships o Mirror your real-life network o Person-to-person knowledge sharing o Strengthen and escalate 3 AME Leaders Guide to LinkedIn 12/27/11
  • 4. Networking through LinkedIn  Build relationships o Mirror your real-life network o Person-to-person knowledge sharing o Strengthen and escalate  Attract people o Invite to your network, groups, events o Make them welcome o Be approachable, make a good impression 4 AME Leaders Guide to LinkedIn 12/27/11
  • 5. Ways to connect in LinkedIn Personal Automated  People you know  People you “may” know  Search for colleagues  Avoid canned messages  New acquaintances  Make sure you know  Online “business card” them well file  Importing your address  People you “meet” in book LinkedIn groups  Very automated and  Common interests impersonal  Relationship established  Not advised! 5 AME Leaders Guide to LinkedIn 12/27/11
  • 6. Connect with people you know  Mirror your real-life network  Find people you know in LinkedIn  Continue to grow your network 6 AME Leaders Guide to LinkedIn 12/27/11
  • 7. Connect with people you know Use the Search bar to find someone in LinkedIn Select “People” from the drop-down box 7 AME Leaders Guide to LinkedIn 12/27/11
  • 8. Connect with people you know Search for colleagues New acquaintances Online “business card” file 8 AME Leaders Guide to LinkedIn 12/27/11
  • 9. Connect with people you know Search for colleagues New acquaintances Online “business card” file Use the “Connect” button 9 AME Leaders Guide to LinkedIn 12/27/11
  • 10. Connect with people you know Search for colleagues New acquaintances Online “business card” file 10 AME Leaders Guide to LinkedIn 12/27/11
  • 11. Connect with people you know Search for colleagues New acquaintances Online “business card” file 11 AME Leaders Guide to LinkedIn 12/27/11
  • 12. Connect with people you know Search for colleagues New acquaintances Online “business card” file 12 AME Leaders Guide to LinkedIn 12/27/11
  • 13. Connect with people you know Search for colleagues New acquaintances Online “business card” file LinkedIn’s canned message 13 AME Leaders Guide to LinkedIn 12/27/11
  • 14. Connect with people you know Search for colleagues New acquaintances Online “business card” file Personalize EVERY LinkedIn message Type over LinkedIn’s canned message Invite 14 AME Leaders Guide to LinkedIn 12/27/11
  • 15. Connect with colleagues 15 AME Leaders Guide to LinkedIn 12/27/11
  • 16. Connect with colleagues Find this well-hidden link Ignore this section for now 16 AME Leaders Guide to LinkedIn 12/27/11
  • 17. Connect with colleagues Find the “Colleagues” tab Choose the company you have in common 17 AME Leaders Guide to LinkedIn 12/27/11
  • 18. Connect with colleagues Select a person from the list Name appear in the “to” box 18 AME Leaders Guide to LinkedIn 12/27/11
  • 19. Connect with colleagues Make it personal 19 AME Leaders Guide to LinkedIn 12/27/11
  • 20. Connect with colleagues Type over the canned message 20 AME Leaders Guide to LinkedIn 12/27/11
  • 21. Connect with people you “meet” in groups Get to know Brian in discussion. Click on his picture to learn more about him Invite him to join your network 21 AME Leaders Guide to LinkedIn 12/27/11
  • 22. Connect with people you “meet” in groups View profile or add to network (connect) Brian’s activity 22 AME Leaders Guide to LinkedIn 12/27/11
  • 23. Connect with people you “meet” in groups Brian’s profile 23 AME Leaders Guide to LinkedIn 12/27/11
  • 24. Connect with people you “meet” in groups Personalize by referring to Brian’s comments 24 AME Leaders Guide to LinkedIn 12/27/11
  • 25. Connect with people you meet in person Your new business card file 25 AME Leaders Guide to LinkedIn 12/27/11
  • 26. Connect with people you meet in person Search 26 AME Leaders Guide to LinkedIn 12/27/11
  • 27. Connect with people you meet in person Find and connect Personalize EVERY LinkedIn message! 27 AME Leaders Guide to LinkedIn 12/27/11
  • 28. Connect with people you meet in person LinkedIn’s canned message 28 AME Leaders Guide to LinkedIn 12/27/11
  • 29. Connect with people you meet in person Personalize EVERY LinkedIn message! Type over LinkedIn’s canned message 29 AME Leaders Guide to LinkedIn 12/27/11
  • 30. Connect with people you meet in person Message is personalized Send invitation 30 AME Leaders Guide to LinkedIn 12/27/11
  • 31. Connect with people you meet in person Confirmation 31 AME Leaders Guide to LinkedIn 12/27/11
  • 32. Connect with “people you may know” Personalize EVERY LinkedIn message! 32 AME Leaders Guide to LinkedIn 12/27/11
  • 33. Importing your address book  Too automated!  See why: 33 AME Leaders Guide to LinkedIn 12/27/11
  • 34. Importing your address book  Not recommended  Too automated!  See why: 34 AME Leaders Guide to LinkedIn 12/27/11
  • 35. Importing your address book 35 AME Leaders Guide to LinkedIn 12/27/11
  • 36. Homework  Invite four people to connect  Remember to personalize your invitation  Next lessons:  Invite your connections to “events”  Invite them to the AME LinkedIn group Copyright © 2011 by Karen Wilhelm 36 AME Leaders Guide to LinkedIn 12/27/11
  • 37. End  Questions?  Email Karen Wilhelm, Chair, AME Social Media Council, kwilhelm@ame.org 37 AME Leaders Guide to LinkedIn 12/27/11

Hinweis der Redaktion

  1. Find the right Elizabeth King
  2. I must show Elizabeth that we have a basis for connecting by checking one of these circles
  3. We have a group membership in common
  4. Or… we are colleagues and my position is Chair of the Social Media Council at AME
  5. Use a different LinkedIn tool to add to your network
  6. Find the “Colleagues” tab
  7. Replace the default message
  8. Connect when group interaction starts a relationshipPersonalize by referring to what was discussed
  9. Connect when group interaction starts a relationshipPersonalize by referring to what was discussed
  10. Connect when group interaction starts a relationshipPersonalize by referring to what was discussed
  11. Connect when group interaction starts a relationshipPersonalize by referring to what was discussed
  12. Your new business card filePersonalize every LinkedIn message
  13. Your new business card filePersonalize every LinkedIn message
  14. Your new business card filePersonalize every LinkedIn message
  15. Your new business card filePersonalize every LinkedIn message
  16. Your new business card filePersonalize every LinkedIn message
  17. Your new business card filePersonalize every LinkedIn message
  18. Your new business card filePersonalize every LinkedIn message