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AMD ENDURO™
Technology Preview
September, 2012
AMD ENDURO™ TECHNOLOGY FOR NOTEBOOKS


Delivers unbeatable battery life with AMD
 Radeon™ HD discrete graphics
  – Seamless and automatic
  – GPU accelerated performance for gaming,
    video and compute apps


New Technology Preview:                            Display   AMD Enduro™ Control
                                                    Output
  – AMD Catalyst™ support                                                      AMD
                                                                             Radeon™

  – Power source aware                                  Embedded
                                                         Graphics
                                                                    PCIe       GPU




  – Redesigned UI
  – Expert mode control and customization

 |2
  AMD Radeon™ Graphics Update | September, 2012 |
AMD ENDURO™ TECHNOLOGY – A BRIEF HISTORY




Codename                 Pre-PowerXpress 3.0           PowerXpress 3.0        PowerXpress 4.0         PowerXpress 5.0       PowerXpress 5.5
Year                              2009                         2010                 2011                      2012                  2H12
Topology                Muxed                        Muxed or Muxless      Muxless                  Muxless               Muxless
                                                     User-based and AC/DC
Switching Mode          User-based switching         switching             Seamless switching       Seamless switching    Seamless Switching
                                                                           Fixed and seamless
                                                     Fixed mode switching switching in one system   OpenGL support        Catalyst support
Notable                                              based on power source                          OpenCL support        Redesigned UI
Enhancements                                                                                                              Customized User
                                                                                                    0W Power Down         Control
                                                                                                    OEM custom profiles   Power source aware




  |3
   AMD Radeon™ Graphics Update | September, 2012 |
AMD ENDURO™ TECHNOLOGY – NEW FOR 2012


Available now
  – OpenGL support for dynamic switching
  – OpenCL™ GPU support
  – Full GPU power down to 0W


AMD Enduro™ Technology Preview (Codename 5.5)
  – Redesigned UI
  – Full user profile control
  – Power source aware
  – AMD Catalyst™ Software driver support


 |4
  AMD Radeon™ Graphics Update | September, 2012 |
AMD ENDURO™ TECHNOLOGY PREVIEW – REDESIGNED UI


Applications run seamlessly on the right GPU out-
 of-the-box
  – Default settings ideal for majority of users


Expert mode control options for enthusiasts and
 power users
Unparalleled control
  – Application specific control
  – Power state based control




 |5
  AMD Radeon™ Graphics Update | September, 2012 |
AMD ENDURO™ TECHNOLOGY – APPLICATION SETTINGS



                                                                                        Assign to:
                                                                                 -High Performance
                                                                                 -Power Savings
                                                                                 -Based on Power
Handy view of recently                                                           Source
  run applications

View all profiled apps,                                                          Quick search finds your
 or those detected on                                                                profile instantly
        system




                                                  Restore profile defaults for
                                                     all apps, or per-app
   |6
    AMD Radeon™ Graphics Update | September, 2012 |
AMD ENDURO™ TECHNOLOGY – GLOBAL SETTINGS


Further customize performance based on notebook power state


                                                            Defaults for optimized performance and
                                                                 battery life for majority users

                                                    Force Power Saving
                                                                             Run applications on power saving GPU regardless of profiles
                                                    Graphics

                                                                             Applications 'Based on Power Source' run on power saving GPU
                                                    Optimize Power Savings
                                                                             Unknown applications on power saving GPU

                                                                             Applications 'Based on Power Source' run on high performance GPU
                                                    Optimize Performance
                                                                             Unknown applications on power saving GPU

                                                                             Applications 'Based on Power Source' run on high performance GPU
                                                    Maximize Performance
                                                                             Unknown applications on high performance GPU




 |7
  AMD Radeon™ Graphics Update | September, 2012 |
WHAT ABOUT FIXED MODE SUPPORT?


 Fixed-mode switching will be discontinued on new platforms
   – Prohibited by Windows® 8 Hardware Certification Requirements

 AMD Enduro™ Technology Global Settings offers unique customization similar to fixed mode
 Still maintaining benefits of seamless and dynamic switching
   – On battery  Force Power Saving GPU
   – Plugged in  Maximum Performance




              Previous Generation Fixed Mode                                 AMD Enduro™ Global Setting Emulate
                                                                                   Seamless Fixed Mode

  |8
   AMD Radeon™ Graphics Update | September, 2012 |
AMD ENDURO™ TECHNOLOGY PREVIEW – ADVANTAGES




1.Unparalleled control for enthusiasts and
power users

2.Power source aware for higher performance
or better battery life

3.AMD Catalyst™ Software: support for the
latest drivers and profiles


 |9
  AMD Radeon™ Graphics Update | September, 2012 |
THANK YOU




|10
  AMD Radeon™ Graphics Update | September, 2012 |
DISCLAIMER & ATTRIBUTION


DISCLAIMER
The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap
changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers,
software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information.
However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify
any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY
FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.


ATTRIBUTION
©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced
Micro Devices, Inc. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the U.S. and/or other
jurisdictions. OpenCL and the Open CL logo are trademarks of Apple, Inc. and used by permission of Khronos. Other names are for informational
purposes only and may be trademarks of their respective owners.




   |11
     AMD Radeon™ Graphics Update | September, 2012 |

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AMD Enduro Technology

  • 2. AMD ENDURO™ TECHNOLOGY FOR NOTEBOOKS Delivers unbeatable battery life with AMD Radeon™ HD discrete graphics – Seamless and automatic – GPU accelerated performance for gaming, video and compute apps New Technology Preview: Display AMD Enduro™ Control Output – AMD Catalyst™ support AMD Radeon™ – Power source aware Embedded Graphics PCIe GPU – Redesigned UI – Expert mode control and customization |2 AMD Radeon™ Graphics Update | September, 2012 |
  • 3. AMD ENDURO™ TECHNOLOGY – A BRIEF HISTORY Codename Pre-PowerXpress 3.0 PowerXpress 3.0 PowerXpress 4.0 PowerXpress 5.0 PowerXpress 5.5 Year 2009 2010 2011 2012 2H12 Topology Muxed Muxed or Muxless Muxless Muxless Muxless User-based and AC/DC Switching Mode User-based switching switching Seamless switching Seamless switching Seamless Switching Fixed and seamless Fixed mode switching switching in one system OpenGL support Catalyst support Notable based on power source OpenCL support Redesigned UI Enhancements Customized User 0W Power Down Control OEM custom profiles Power source aware |3 AMD Radeon™ Graphics Update | September, 2012 |
  • 4. AMD ENDURO™ TECHNOLOGY – NEW FOR 2012 Available now – OpenGL support for dynamic switching – OpenCL™ GPU support – Full GPU power down to 0W AMD Enduro™ Technology Preview (Codename 5.5) – Redesigned UI – Full user profile control – Power source aware – AMD Catalyst™ Software driver support |4 AMD Radeon™ Graphics Update | September, 2012 |
  • 5. AMD ENDURO™ TECHNOLOGY PREVIEW – REDESIGNED UI Applications run seamlessly on the right GPU out- of-the-box – Default settings ideal for majority of users Expert mode control options for enthusiasts and power users Unparalleled control – Application specific control – Power state based control |5 AMD Radeon™ Graphics Update | September, 2012 |
  • 6. AMD ENDURO™ TECHNOLOGY – APPLICATION SETTINGS Assign to: -High Performance -Power Savings -Based on Power Handy view of recently Source run applications View all profiled apps, Quick search finds your or those detected on profile instantly system Restore profile defaults for all apps, or per-app |6 AMD Radeon™ Graphics Update | September, 2012 |
  • 7. AMD ENDURO™ TECHNOLOGY – GLOBAL SETTINGS Further customize performance based on notebook power state Defaults for optimized performance and battery life for majority users Force Power Saving Run applications on power saving GPU regardless of profiles Graphics Applications 'Based on Power Source' run on power saving GPU Optimize Power Savings Unknown applications on power saving GPU Applications 'Based on Power Source' run on high performance GPU Optimize Performance Unknown applications on power saving GPU Applications 'Based on Power Source' run on high performance GPU Maximize Performance Unknown applications on high performance GPU |7 AMD Radeon™ Graphics Update | September, 2012 |
  • 8. WHAT ABOUT FIXED MODE SUPPORT?  Fixed-mode switching will be discontinued on new platforms – Prohibited by Windows® 8 Hardware Certification Requirements  AMD Enduro™ Technology Global Settings offers unique customization similar to fixed mode  Still maintaining benefits of seamless and dynamic switching – On battery  Force Power Saving GPU – Plugged in  Maximum Performance Previous Generation Fixed Mode AMD Enduro™ Global Setting Emulate Seamless Fixed Mode |8 AMD Radeon™ Graphics Update | September, 2012 |
  • 9. AMD ENDURO™ TECHNOLOGY PREVIEW – ADVANTAGES 1.Unparalleled control for enthusiasts and power users 2.Power source aware for higher performance or better battery life 3.AMD Catalyst™ Software: support for the latest drivers and profiles |9 AMD Radeon™ Graphics Update | September, 2012 |
  • 10. THANK YOU |10 AMD Radeon™ Graphics Update | September, 2012 |
  • 11. DISCLAIMER & ATTRIBUTION DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. ATTRIBUTION ©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. OpenCL and the Open CL logo are trademarks of Apple, Inc. and used by permission of Khronos. Other names are for informational purposes only and may be trademarks of their respective owners. |11 AMD Radeon™ Graphics Update | September, 2012 |