2. AMD 2010 Financial Analyst Day
Emilio Ghilardi
Senior Vice President and Chief Financial Officer
November 9, 2010

3. Agenda
 A Simple Strategy
 Sell-in and Sell-out
 Our Customers
3 | AMD 2010 Financial Analyst Day | November 9, 2010

4. A Simple Strategy
Objective
Profitable Growth
Strategy
Key Partnerships across
the entire PC ecosystem
 Sell-in: Co-design winning platforms
 Sell-out: Make the platforms successful in the market
4 | AMD 2010 Financial Analyst Day | November 9, 2010

5. Targeting the Entire Ecosystem
Local OEMs
& Component Consumers
Channel
ODMs Global SMB
PC Players
Public Sector/
ISVs Enterprise
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6. 6 | AMD 2010 Financial Analyst Day | November 9, 2010

7. Courtesy of Apple
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8. 8 | AMD 2010 Financial Analyst Day | November 9, 2010

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10. 10 | AMD 2010 Financial Analyst Day | November 9, 2010

11. 11 | AMD 2010 Financial Analyst Day | November 9, 2010

12. 12 | AMD 2010 Financial Analyst Day | November 9, 2010

13. 13 | AMD 2010 Financial Analyst Day | November 9, 2010

14. 14 | AMD 2010 Financial Analyst Day | November 9, 2010

15. We Have Never Had So Many Exciting Products...
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16. Our Customers’ Point of View…
Sell-in:
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17. We Will Continue to Invest in Sales Coverage
Public Sector
Consumer SMB Enterprise
Go-to-Market Go-to-Market Go-to-Market
 Retail headquarters and  Distributors and  Sales coverage of Global
stores coverage resellers coverage Fortune 2000 enterprise
leveraging OEMs’ accounts and selected
Go-to-Market investments public sector entities
17 | AMD 2010 Financial Analyst Day | November 9, 2010

18. We will Optimize ‘One Profitable AMD Channel’
Win Graphics
Board Channel Expand Coverage with
Drive Component AMD Fusion Partner
and SMB Alignment Program
 Leverage graphics
leadership in
high-growth market
 Leverage sales  Broader and
resources across deeper channel
Component and coverage
System Partners
18 | AMD 2010 Financial Analyst Day | November 9, 2010

19. Plenty of Opportunities… 3 Year CAGR 2011-2013
2010 Regional Client Markets
(Millions of Units) 15%
14.1%
140
118.7
120
100 82.9 81.2 72.7 12%
80
60
9.5%
40 9.1%
20 9%
0
North Western Greater Rest of
America Europe China World
6%
4.4%
2010 Regional Server Markets
(Millions of Units)
4 3%
3.2
3
2 1.7 1.8 0%
Server Client Server Client
1.0
1 Developed Emerging
Markets Markets
0
North Western Greater Rest of
Developed Markets are defined as North America,
America Europe China World
Western Europe, and Japan / Korea.
Source: AMD Internal Estimates All remaining regions make up the Emerging Markets.
19 | AMD 2010 Financial Analyst Day | November 9, 2010

20. Perfecting the Execution of a Simple Strategy
Objective
Profitable Growth
Strategy
Key Partnerships across
the entire PC ecosystem
 Sell-in: Co-design winning platforms
 Sell-out: Make the platforms win in the market
20 | AMD 2010 Financial Analyst Day | November 9, 2010

21. DISCLAIMER
The information presented in this document is for informational purposes only and may contain technical inaccuracies,
omissions and typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not
limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases,
product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD
assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise
this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person
of such revisions or changes.
AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO
RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.
AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR
PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER
CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS
EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
ATTRIBUTION
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AMD, the AMD arrow logo, AMD Athlon, AMD Phenom, Radeon and combinations thereof, are trademarks of Advanced Micro
Devices, Inc. All other products names and logos are for reference only and may be trademarks of their respective owners.
21 | AMD 2010 Financial Analyst Day | November 9, 2010