Presentation made to AMA San Antonio on Six Flags' Fiesta Texas Marketing. Was given by Jeffrey Siebert, Marketing Director for Six Flags Fiesta Texas.

2. Have you visited before?
We hope soooo!

4. • Utilize the marketing team to guide and create products and services
with the end user in mind.
• The number one thing we can do to ensure future visitation, is
guarantee our guests are having a great experience while enjoying
the park today.

5. Opening Day:
March 2
Spring Break:
March 9 - 17
Weekends:
March 23 – May 19
Daily:
May 24 – August 25

7. *with paid Park admission
WATER PARK
HOURS
Weekends Only
April 27 – June 2
& Memorial Day
(May 27)
Daily
June 7-August 25
Also open
August 31-
September2

8. March:
• Sundance Theatre
– Classic Country/Contemporary Country
– Spring & Summer, November weekends
April:
• Rockville Theater
– Rockin’ at Rockville High
– Spring & Summer, November weekends
• Sangerfest Halle
– Looney Tunes We Got the Beat
– Spring & Summer, November weekends
May:
• Teatro Fiesta
– Latin Show TBD
– Summer
• Lone Star Nights
– Summer
• Costume Characters
– 2 per stage all season
Summer:
• Concert or Festival TBD
• Zaragoza Theatre
– Ovation!
October:
• Fright Fest Haunted Attractions
– Shows, streetmosphere, characters
and park décor
November:
• Holiday in the Park
– Shows, streetmosphere, characters
and park décor
– November – January

9. The dreadful creatures of
the night descend upon
Six Flags Fiesta Texas for
a wickedly fun
Halloween, along with
special events just for
the little goblins in your
family.
WEEKENDS IN
OCTOBER!

10. Now Booking
Holiday Parties!
It’s the
most wonderful time
of the year…
Six Flags Fiesta Texas
transforms into a
winter wonderland!
Featuring
holiday-themed shows,
delicious food and carolers
November 29
thru January 6

12. June 26, 201312Fiesta Texas – San Antonio
Questions we get asked?
• How do you market a project like a new coaster?
• Get the entire marketing wheel involved – 360
• advertising, promotions, sales, communications, social media, corporate
alliance
• How else do we drive the business in park -ROI capital to support IRON
RATTLER
Huge hero capital year

13. June 26, 201313Fiesta Texas – San Antonio
 Guests must have a season pass!
 Guest must purchase dining online or at season pass
 Online price $69.99
 Upgrade $5 for Fright Fest
• another $5 for Holiday in the Park
 Meal times are 1130-330 and 430-730

14. June 26, 201314Fiesta Texas – San Antonio
Texas Rattlesnake Wranglers Club SlingShot

15. June 26, 201315Fiesta Texas – San Antonio

16. June 26, 201316Fiesta Texas – San Antonio
• New Gold Pass
• New Membership Program
Season Pass

17. June 26, 201317Fiesta Texas – San Antonio
Core and Outer Market Focus:
• Sales
• Advertising & Promotions
• PR / Communications

18. The innovative steel
track IRON
RATTLER provides
four wild over-
banked turns, the
most of any roller
coaster in the world,
and is the first and
only hybrid coaster
to deliver a Zero-G
Barrel Roll flipping
riders completely
upside down.

19. June 26, 201319Fiesta Texas – San Antonio

20. June 26, 201320Fiesta Texas – San Antonio
Ready to get Bitten?

21. June 26, 201321Fiesta Texas – San Antonio
Almost Done!

23. Questions?
Thank you!