2. www.amas.ie
State of the Net issue 19, Winter 2010
Published by online consultancy AMAS,
www.amas.ie in association with the
Irish Internet Association
3. www.amas.ie
Contents
1. eCommerce trends
2. Social media
3. Newspapers vs. internet use
4. Online TV
5. Digital advertising
6. Mobile internet
7. Domains
8. AMAS: what we do
5. www.amas.ie
Social media
Source: LinkedIn, November 2010
Source: Amárach, Social Networking in Ireland report,
published August 2010. Data based on 850 online
interviews
6. www.amas.ie
Newspapers vs. internet use
Source: IAA Mediascope 2004-2010, 10-market average. 2012 and 2014
figures estimated on best-fit trend line
8. www.amas.ie
Digital advertising
Source: IAB PwC Online Adspend Study for first half of 2010, and PWC Global entertainment and media
outlook 2010–2014, both published in November 2010
11. www.amas.ie
AMAS: what we do
AMAS is an internet consultancy with a simple goal – help our clients to exploit the
internet. Large corporates, government bodies and, increasingly, high potential
businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on
the unlimited opportunities offered by the internet.
Services:
• Strategy
• Research
• User experience
• Content
• Training
• Marketing
• Project management
Contact Aileen O’Toole, Managing Director on +353 1 6610499 or info@amas.ie
Follow us:
For digital research and insights, follow AMAS on Twitter@AMASinternet