State of the Net issue 15 features a mix of graphs and analysis of online trends in Ireland including online advertising, online marketing, social media, broadband use, eCommerce and more

1. State of the Net November 2009 www.amas.ie

4. Irish Online Marketing Sentiment Survey Base = 171

5. Top iPhone apps Source: Apple’s iPhone store for Ireland on 17 November 2009

6. Broadband Source: ComReg Key Quarterly Data Report, September 2009. Green line shows all platforms, with the exception of mobile, while the orange line includes mobile broadband.

7. Cross boarder eCommerce Source: EU study on cross border transactions, published by the European Commission, October 2009

8. Comparative shopping online Source: Amárach research for the National Consumer Agency, published August 2009. Base for frequency graph – 651 who use the Internet.

9. Comparative shopping online Source: Amárach research for the National Consumer Agency, published August 2009. Base for sectoral graph – 210 who always or sometimes use these sites

10. Top new searches Source: Google Insights for Search, news searches Ireland, 1 January to 17 November 2009 normalised and presented on a scale of 0 – 100.

11. Social Media Marketing Source: David Scanlon, Enterprise Ireland, Cost/Benefit Analysis of Social Media Marketing, 2009