2011 Irish Digital Marketing Sentiment Survey which was conducted by AMAS and the Marketing Institute of Ireland

1. Irish digital marketing sentiment survey Feburary 2011 www.amas.ie

3. How many employees does your organisation have? Base= 411 © AMAS graphic ( www.amas.ie ) © AMAS graphic ( www.amas.ie )

4. Are you responsible for your organisation's marketing budget? Which aspects of the marketing budget control are you involved in? Base 239 © AMAS graphic ( www.amas.ie ) © AMAS graphic ( www.amas.ie )

5. Approximately what amount of your marketing budget is currently being spent online? Base = 411 Online includes Search Engine Optimisation (SEO), Search Engine Marketing (SEM) such as Google AdWords campaigns, online advertising, email campaigns, podcasts and other forms of online marketing and promotion.

6. Approximately what amount of your marketing budget was spent online this time last year? Base 239 © AMAS graphic ( www.amas.ie )

7. Which of the following online marketing/advertising formats do you use? Base = 332

8. Top reasons for using online marketing: rate each of the following in terms of importance? Base 332 © AMAS graphic ( www.amas.ie )

9. Do you currently get a more accountable return on investment (ROI) from your online marketing and media activity than your more traditional marketing tools? Base = 411 © AMAS graphic ( www.amas.ie )

10. To what extent have you moved advertising/marketing spend from other media to online in the last three years? Base 311 Cinema Outdoor PR Events Phone Direct Mail © AMAS graphic ( www.amas.ie )

11. Which of the following social media sites is your company using for marketing/communication purposes? Base = 311 Don’t use social media Other © AMAS graphic ( www.amas.ie )

12. What do you use social media sites for? Base = 249

13. How long have you been using social media in a business context? Base 249 © AMAS graphic ( www.amas.ie )

14. Please rate the following statements on social media Base 249 © AMAS graphic ( www.amas.ie )

15. Please rate the following statements on social media Base 249