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Join the American Marketing            “Recognize magic when you see it. Be ready to toss the plan out the window and run with
Association, Chicago Chap-                                                                                 what fate deals you.”
ter on June 22nd for the annual                                                                                                  - Led Zeppelin

BrandSmart Conference - the
largest branding conference in the                                            Bill Ogle
Midwest. Network with the city’s
                                                                              Motorola Mobility, Inc.
top marketing professionals and hear
                                                                              Senior Vice President and Chief
from some of the biggest marketing
                                                                              Marketing Officer
rock stars around. You’ll learn from
the industry’s top performers what
                                                                              Bill Ogle is chief marketing officer (CMO) of
it takes to crank up the volume on                                            Motorola Mobility. In this role, Bill is responsible for
your brand and become your own                                                leading the marketing and branding efforts across
marketing rock star.                                                          the globe. He and his organization are responsible
                                                                              for building Motorola brand presence and driving
SPEAKER LINE-UP:                                                              both demand and sell-through of the company’s
Marcie Allen                                                                  products and services around the world.
MAC Presents
                                                                               Bill most recently served as CMO for Samsung
Linda Bartman                                                                  Telecommunications America where he developed
Cars.com                                                                       an extensive knowledge of the mobile devices
                                                                               industry and helped drive the company to the
Lee Brown                                                                      leading position in the U.S. marketplace. Previously
Groupon                                                                        he was CMO at Pizza Hut where, during his 12 years
                                        with the company, he helped reposition the brand and achieved significant sales and
Kirk Chartier                           market share growth. He also served as Pizza Hut’s CMO in the United Kingdom where
optionsXpress Holdings, Inc.            he helped redefine brand awareness and
                                        guided the overseas division to record
Tena Clark                              sales and profit. He then returned to
DMI Music & Media Solutions             Pizza Hut’s Dallas headquarters in 2002
                                        as the chief concept development officer,
Luis Gallardo                           launching the restaurant’s Italian Bistro
Deloitte                                and WingStreet brands.
                                                                                              BrandSmart 2011 Details:
John M. Greening                        Earlier in his career, Bill held brand
                                        management positions at Procter &                                   When:
Northwestern University, Medill
                                        Gamble and Sara Lee Corporation.                                 June 22, 2011
Graduate School of Integrated Mar-
keting Communications                   Bill received his bachelor’s in business
                                                                                                             Time:
                                        administration from the University of
                                        Cincinnati.                                                    8:00 AM - 5:00 PM
Dave Knickerbocker
Chicago Blackhawks                                                                                         Where:
                                        Bill is also involved in a number of
                                                                                                      Spertus Institute
Dan Michelson                           extracurricular activities including serving
                                        on the Board of Advisors for the Chief                   610 South Michigan Avenue
Allscripts
                                        Marketing Officer Council and the Board                    Chicago, IL 60605-1901
Bill Ogle                               of Directors of TACA. In addition, Bill is a                   (312) 322-1700
Motorola Mobility, Inc                  fellow of the Royal Society of Arts and is
                                        on the Marketing Committee for the Dallas
Jeff Ragovin                            Symphony.
Buddy Media

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BrandSmart Speaker - Bill Ogle

  • 1. Join the American Marketing “Recognize magic when you see it. Be ready to toss the plan out the window and run with Association, Chicago Chap- what fate deals you.” ter on June 22nd for the annual - Led Zeppelin BrandSmart Conference - the largest branding conference in the Bill Ogle Midwest. Network with the city’s Motorola Mobility, Inc. top marketing professionals and hear Senior Vice President and Chief from some of the biggest marketing Marketing Officer rock stars around. You’ll learn from the industry’s top performers what Bill Ogle is chief marketing officer (CMO) of it takes to crank up the volume on Motorola Mobility. In this role, Bill is responsible for your brand and become your own leading the marketing and branding efforts across marketing rock star. the globe. He and his organization are responsible for building Motorola brand presence and driving SPEAKER LINE-UP: both demand and sell-through of the company’s Marcie Allen products and services around the world. MAC Presents Bill most recently served as CMO for Samsung Linda Bartman Telecommunications America where he developed Cars.com an extensive knowledge of the mobile devices industry and helped drive the company to the Lee Brown leading position in the U.S. marketplace. Previously Groupon he was CMO at Pizza Hut where, during his 12 years with the company, he helped reposition the brand and achieved significant sales and Kirk Chartier market share growth. He also served as Pizza Hut’s CMO in the United Kingdom where optionsXpress Holdings, Inc. he helped redefine brand awareness and guided the overseas division to record Tena Clark sales and profit. He then returned to DMI Music & Media Solutions Pizza Hut’s Dallas headquarters in 2002 as the chief concept development officer, Luis Gallardo launching the restaurant’s Italian Bistro Deloitte and WingStreet brands. BrandSmart 2011 Details: John M. Greening Earlier in his career, Bill held brand management positions at Procter & When: Northwestern University, Medill Gamble and Sara Lee Corporation. June 22, 2011 Graduate School of Integrated Mar- keting Communications Bill received his bachelor’s in business Time: administration from the University of Cincinnati. 8:00 AM - 5:00 PM Dave Knickerbocker Chicago Blackhawks Where: Bill is also involved in a number of Spertus Institute Dan Michelson extracurricular activities including serving on the Board of Advisors for the Chief 610 South Michigan Avenue Allscripts Marketing Officer Council and the Board Chicago, IL 60605-1901 Bill Ogle of Directors of TACA. In addition, Bill is a (312) 322-1700 Motorola Mobility, Inc fellow of the Royal Society of Arts and is on the Marketing Committee for the Dallas Jeff Ragovin Symphony. Buddy Media