This presentation illustrates areas of opportunity for innovative thinking in a typical enterprise that can be directed externally, for customers, or internally, for specific departments.

1. Modeling the Innovation Process From Idea to Monetization 1 ALEE LLC Al Lee +1.847.219.4163 alson.lee@gmail.com

2. A product embodies the value produced by an enterprise A product is a good or service in this slide Product must fulfill needs and wants of Consumers Better, Faster, Cheaper outcome for Consumer Better, Faster, Cheaper product than competitor Research, Engineering/ Development and Production are the three major phases for product creation Research can serve as the genesis for fulfilling that need Market The Journey of Idea to Product ALEE LLC Consumer Product “Voice of the Customer” Input Production Sales/ Marketing Engineering/Development Product Management Research Other Input 2

3. Innovation Opportunities 3 ALEE LLC EXTRINSIC VALUE INTRINSIC VALUE

4. Innovation Opportunities 4 ALEE LLC

5. A Common Thread for Innovation ALEE LLC Time offers the greatest leverage 5

6. The Key End Goals for Innovation ALEE LLC EXTRINSIC VALUE INCREASE REVENUE FASTER TIME TO MARKET LOWER COGS INTRINSIC VALUE 6

9. Target areas that offer the greatest leverage: ROI (Return On Innovation)

10. High Volume/Velocity

11. High complexity7

12. The Path from Defining the Consumer to Pricing Identifying Consumer Starts here Idea starts here Discover Who Benefits Define Role Innovate on how They benefit Vendor Centric View Discover Dept Owner if Applicable Discover Solution enablers Discover Market Segment Determine Reason For Buying Discover Key Success Metrics Discover Alternatives Define Market Strategy Discover Business/ Personal Outcome Discover technology Implications Discover Organizational Implications Discover The Cost of Doing Nothing Discover Competencies Aggregate for Highest Level Impact Define Market Geography Define Platform Independent Solution Define Competition Discover Cost Implications Qualify Market Opportunity Validate Determines Consumer Hurdle For Solution Consumer Monetization Define Platform Dependent Solution Define Channel Strategy Define Strategic Product Investments Consumer Centric View Define Pricing Strategy ALEE LLC 8 Vendor Monetization

14. Throughput Model

15. Reference Business Model Prototyping

16. The Value Dynamic

17. The Buying Rationale

19. The Value Dynamic

20. The Buying Dynamic

21. Reference high level functional architectureDiscover Market Segment Determine Reason For Buying Discover Key Success Metrics Discover Alternatives Define Market Strategy Discover Business/ Personal Outcome Discover technology Implications Discover Organizational Implications Discover The Cost of Doing Nothing Discover Competencies Define Market Geography Aggregate for Highest Level Impact Define Platform Independent Solution Define Competition Discover Cost Implications Qualify Market Opportunity Define Platform Dependent Solution Determines Consumer Hurdle For Solution Define Channel Strategy Define Strategic Product Investments Consumer Centric View Define Pricing Strategy ALEE LLC 9

23. Tie-in to key performance metrics

24. People/departments using specific tools to accomplish their goals

26. Clear and compelling differentiated value over competition

27. Key customer stakeholders identified

28. Market segment attributes clearly defined

29. Strategic partnership requirements identifiedDiscover Market Segment Determine Reason For Buying Discover Key Success Metrics Discover Alternatives Define Market Strategy Discover Business/ Personal Outcome Discover technology Implications Discover Organizational Implications Discover The Cost of Doing Nothing Discover Competencies Define Market Geography Aggregate for Highest Level Impact Define Platform Independent Solution Define Competition Discover Cost Implications Qualify Market Opportunity Define Platform Dependent Solution Determines Consumer Hurdle For Solution Define Channel Strategy Define Strategic Product Investments Consumer Centric View Define Pricing Strategy ALEE LLC 10