1. Marketing Metrics Worksheet
Who will see these metricsandwhatdo*they* needtoget fromthem?
What kindof online metricswillyougather?(page views,comments,retweets,etc?)
What kindof offline metricswill yougather?(comments fromfrontdesk,circstats,program
attendance,etc.)
Will youuse a 3rd
party analytical tool?Whichone?
How will youstructure yourmetrics?(monthlyspreadsheets,aparagraphina regularreport,etc.)
2. Third Party Statistical Tools
Twitter- http://tweetstats.com/
Blogs– http://www.google.com/analytics
Facebook – built-in,Insightsbox onleftsidebarof apage
YouTube – built-in
Flickr– built-in