my target audience analysis

1. Target Audience
By Nathaniel Wedderburn-Graham

2. What is a target audience?
 A target audience is specific age groups that will find out about and react to events
differently. For example teenagers aged 15-17 will probably attend an event that
has a catchy hashtag or an intriguing picture to do with the event. Different target
audiences have different ways to attracting them to an event. Some ways you
could do that is by using advertisements on the social media sites that catch the
eye of the specific target audience.

3. Question 1 – Age Results
The age of our target audience is primarily based in the 16 year
old section. Therefore meaning that we have the youngest
audience on the spectrum. This means that we will have to
create a exciting and thrilling movie that is eye-catching and
pleasing for our audience.
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16 17 18
What is your age?

4. Question 2 – Thriller Expectations
The vast majority of our target audience want
action, mystery, horror and crime. This is a good
variation of the type of opening sequence that they
demand. They all create People also want drama
and tension to create a real atmosphere for the
sequence. This is because it creates excitement
and a distraught feeling for the audience.

5. Question 3 – Male Or Female Protagonist
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Male Female
Would you prefer a male or female main character?
Gender
The majority of people would prefer to see a male protagonist within the
opening sequence, this is most likely because of our target audience
mainly being based on male’s. However, this is only by a small amount
which is a 1 vote difference.

6. Question 4
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The Woods The City Suburban Area
Where would you want it set?
Setting

7. Where would you like it to be set?
 46.2% of people would prefer the movie to be set in either the woods or the city
where as the remainder 7.6% chose the suburbs as a preferred setting. For this
reason our opening sequence will not be set in the suburbs as that is highly not in
favor. However because the woods and city is both equally in favor we could split
the opening into both. However, the choice of the setting will have to depend on
the story line.

8. Question 5
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Yes No
Would you expect action in a Thriller?
Action

9. Would you expect action in a thriller?
 From our survey, there was a landslide victory with the ‘with action’ choice reviving
84.6% of the votes and ‘without action’ only getting the remainder 15.4%. In most
thrillers there is a lot of action which become successful such as the Fast and
Furious movie series. For this reason, and due to its huge popularity, we will
incorporate action.

10. Question 6
What clothes would you want them to wear?
 This is the candidates responses:
 Any clothes
 Black
 Dark clothes e.g. leather
 Stereotypical
 Anything except inappropriate clothes
 Normal everyday clothes.
 Realistic clothes
 Dark clothing to build the suspense up in the film.
 Clothes that aren't revealing.
 normal clothes

11. What clothes would you want them to
wear?
 When it comes to costumes, the public wanted to see normal clothes, nothing too
unrealistic. Most people wanted ‘normal clothes’ but people also wanted the
costumes to dark and black to build up the suspense. Furthermore, it was a big
concern to the public that clothes weren't too revealing.

12. Question 7
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Day Night Early Moring Late Night
What time of day would you expect it to be
set?
Time of Day
More people expected a thriller
movie to be set at night time
rather than in the morning or day
time late night was not far behind
and was second popular whereas
day time and early morning did
not have many votes, therefore I
will ensure that my opening scene
is set at night.

13. Question 8
What music would you expect?
 This was the candidates responses:
 Dramatic and tense music
 Eerie
 Sinister, dramatic music
 Dramatic
 Any
 Edgy music.
 High music that creates tension
 suspenseful, dramatic
 Tense, and quite loud music in the background, also quite fast pace.
 Creepy, fast pace and hard/sharp beat music
 fast pace
 Scary fast paced tunes
Here we asked what type of music people would
except to see in a thriller, and the majority of
people had said quite dramatic, creepy, fast
paste etc so that means in our opening
sequence we will make sure to add all of these
things to create tension and suspense
throughout.

14. Question 9
What is your favourite part of a thriller
 This is the candidates responses:
 Solving the crime
 When it makes you jump
 Unsolving crime
 Don't watch
 Action
 Plot twist
 When the truth comes out.
 the storyline
 Jump scares
 The ending.
 The ending, what the suspense led to.
 Most surprising part
 Part with most action
Here we asked people what their favourite past of a thriller
is, and people said things like this ,( the parts with the most
action, most surprising part, jump scares, plot twist etc) all
of these responses we will take in to consideration by
adding them into our opening sequence .

15. Question 10
What is your least favourite part of a thriller?
 Plot twists
 When they make it look too fake
 Storyline carrying on too far without action
 Don't watch
 The long conversation
 When the film ends without the whole story being fully explained.
 Monsters
 when it gets boring .
 The beginning, when they take a long time to get into the film and build the action up.
 The drag of having kept waiting for the climax. Also the use of cliche characters behaviours
i.e The dumb blonde's soul purpose to get with the hot jock and then she gets stabbed
because she can't find the exit.
 part that drags - takes too long to get into it
 No action/credits