Social media marketing and business development by Ellen Cowan, business development consultant to LinkedIn.

1. Social Media & Social Networks

2. “ People are the new killer ap…” Consider strategies now. Wikis Videos Photos Blogs ChatForums Podcasts Facebook MySpace LinkedIn

3. The Audience: Gen Y has the most appetite. 97% own computer, 44% read blogs, 75% on Facebook, 60% have iPod* device Boomers (45+) have the stronger networks and leverage the technology most! Facebook has 60+ M (40% age 35-50); LinkedIn 20+ M (average age 41); MySpace 100+ M; Bebo 122+ M; Orkut 67+M…

5. Groundswell Groundswell: Winning in a World Transformed by Social Technologies (Charlene Li & Josh Bernoff, Forrester) Groundswell: a social trend in which people use technologies to get what they need from each other, rather than from traditional methods or institutions. Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon -- the groundswell -- that has created a permanent shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity.

7. Podcasts / Blogs

9. All About Search SEO: organic ; SEM: paid ; SMO: viral results Google is no longer only a search engine- it is a reputation tracker!

10. Social on Facebook

11. Facebook Marketing

12. Social on MySpace

13. MySpace Marketing http://www.myspace.com/mdacityapartments

15. Professional on LinkedIn

16. LinkedIn Marketing

19. Q & A? Thank you!