Search Engine Optimization and Management

Search Engine Management and Optimization

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Many choices, how to choose…

Key Search Marketing segments… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is “Search” - Google Example Page Organic Search Paid Search

Content Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Network – Display Ads

Feeds and Paid Inclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search is not just search… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page ,[object Object]

Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object]

User-Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search is becoming smarter… Page ,[object Object],Source: Microsoft adCenter Labs

The Future of “Search” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page

Paid Search Marketing Best Practices

Keywords & The Marketing Funnel Intention Type of Landing Page Site Content and Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing with Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview

How Does Paid Search Work? Bidding/Keywords Page Google & Yahoo “Auction” Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEM Keyword Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEM Bidding & Analytics Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEM Creatives Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Selection Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Content Development Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Site Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Promotions/Linking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Who is the #1 Organic Result?

Landing Page Optimization Best Practices

Top Landing Pages Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary / Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page

Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources

Search Engine Optimization and Management

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Search Engine Optimization and Management