Managing and Rationalizing Your Organization’s Marketing Spend - Peg Hallberg
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Peg Hallberg's presentation at the Apartment Internet Marketing Conference April 2008.
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Managing and Rationalizing Your Organization’s Marketing Spend - Peg Hallberg
- 1. Managing and Rationalizing Your Organization’s Marketing Spend
- 7. Marketing Performance Metrics Once you have the marketing spend organized, how do you rationalize and apply performance metrics? It Depends……. How do you define customer driven actions? What customer actions can you track?
- 9. So What? 90-120 day vendor performance data + next 90-120 day new lease goals = Future forecast of leads and cost per lead! Inquiry/lead forecast is the leading indicator of future revenue and occupancy! Are there enough leads?
- 10. Sample Marketing Plan Template
- 11. More Realistic Marketing Plan Template