AIM 2011 Startup Competition - All Presenters
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Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
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AIM 2011 Startup Competition - All Presenters
- 1. AIM 2011 Startup Competition
- 2. Goals of Competition Uncover the best new tools Understand how they work Encourage industry investment in resident-facing technology
- 3. Startups Giving Back Each startup donated $2,000 to the non-profit Housing Industry Foundation of NorCal HIF provides emergency housing assistance to keep residents in their homes – or gets them into homes. HIFINFO.ORG
- 4. Text Voting Services Courtesy of
- 5. Mixed Voting Format Audience text voting 60% weight One vote per cell phone Voting from 4-7PM Monday only Judges combined – 40% weight
- 6. Distinguished Judges Chris Brown Vice President of Product Development, Apartments.com John SteuartGeneral Partner, Claremont Creek Ventures Dirk WakehamPresident, RealPage
- 7. Order of Presentation RentPing.com – David Watson ApartmentGrade.com– Lucas Haldeman ResidentGifts– Gerry Wiatrowski RentMineOnline.com– Ed Spiegel EBT Systems, Inc. – Jeff Smedley
- 9. Our Multifamily Equation Web Traffic × Web Engagement = Cost Effective Leads Web Traffic Web Distribution Community Websites Corporate Websites Search Engine Optimization Web Engagement Video Photography Ease of Use Metrics to Evaluate Consumer Interest
- 10. Sample HD Walkthrough Video
- 11. The Benefits of Professional HD Walkthrough Video
- 12. Before and After Photo Editing
- 13. The Rentping Search Widget & Community Sites
- 14. The Power of Our Equation
- 15. Featuring only those apartments that make the grade™
- 16. ApartmentGrade.com - Introduction Presenter: Lucas Haldeman, Founder Background: Apartment Owner and Former Homestore.com Executive 18th Employee of AllApartments, run by Mike Mueller and John Helm Company Location: Coralville, Iowa # of Employees: 4 Years in Business: 14 Months
- 18. BUT NOT FOR AN APARTMENT COMMUNITY WHERE A RESIDENT CAN EASILY SPEND 50% OF THEIR YEARLY INCOME!
- 20. Economic Decisions For the renter, choosing an apartment is the MOST IMPORTANT economic decision they will make EVERY year. 1 in 4 renters spends more than 50% of their total income on housing according to a recent study just released by the Joint Center of Housing Studies at Harvard University. http://bit.ly/gkcYMJ
- 21. The Renter’s Paradox “Who Should I Believe?” Proprietary and Confidential Owner/Marketer Upset Resident In The Heart of Buckhead Surrounded by 30 acres of elegantly landscaped rolling terrain, The Paces Apartment Homes defines living well in the heart of Buckhead. Discover gardens of oaks, azaleas, dogwoods and laurels as well as the world class amenities that only a community the calibre of The Paces can provide. Adjacent to the Atlanta History Center and the Swan House & Gardens, you will enjoy the convenience of having the finest restaurants, shopping and entertainment Atlanta has to offer, minutes from your front door. The Paces generously provides its residents with welcomed services usually only found in private homes and more. Private, elegant, spacious and complimenting the best in Buckhead. Welcome to The Paces. Training ground for slumlords From: -Anonymous- O.K. now, I hope someone who gives a s--- will read this and do something. These apartment people in the office are so rude and swful that they are scary. If I was their boss they would not be working here or anywhere. They are like the apartment mafia, and people are afraid to say what is going on for fear of retribution. The women are low class, the head woman is a pit bull in disguise and does not have any manners. when i moved in it was really different and good but now it is terrible and I cannot move because of my job. I just want it to get better and for those woemn to be put in a dog fighting ring where they can really have fun. Michaaaellllll V ick miss out on these dogs. Actual reviews from ApartmentFinder.com and ApartmentRatings.com of a community in Atlanta, GA
- 22. THE ANSWER:
- 23. How Does it Work?
- 24. Step 1: We Survey Your Residents We email your current residents a short (seven question) survey If you are currently a Satisfacts or CEL & Associates customer, there is no need to do an additional survey Based on the survey results, ApartmentGrade will assign an overall rating (1 to 5 stars) to each property Any property scoring 3.5 stars or better, will be included an ApartmentGrade
- 26. The community website. ApartmentGrade is paid an annual feeParticipating ILS Property Web Site
- 27. Key Partner Relationships If you work with these companies, you can participate without doing another survey
- 29. Properties and Traffic 307 of the top apartments currently online Traffic and property growth accelerating
- 30. Where are we going? At least 5 rated in properties in all 366 major metro areas or 1,830 rated communities bye the end of next year We will do this by: Expanding into paid search and business development Adding high level sales staff Continuing to enhance consumer search by adding new products and tools
- 31. Incentivizing Residents….Without Free Rent Presented By:
- 32. Free Rent Fails to Deliver Incentives like free rent and gift merchandise are financial losses to the community Residents quickly forget Lacks resident loyalty Does not enhance resident experience
- 33. The End of Free Rent ResidentGifts utilizes a points-based rewards platform to incentivize positive resident behaviors Only platform providing savings to a community while increasing perceived value to residents Enhances the resident experience throughout lease term
- 34. This is How We Do It Management customizes the incentive platform including budget, reward values and behavior categories Managers administer entire platform from this single page All platform functions available on dashboard
- 36. Referrals - Timely or Early Rent Payment
- 39. Current retail partnerships, offering hundreds of brand names, include:
- 40. 1-800 Flowers - Overstock.com
- 41. Lands End - Sports Authority
- 43. K-Mart - Bath & Body Works
- 44. Omaha Steaks - Restaurant.com
- 47. Interfaces with all major PMS systems
- 50. Experiencing an average of 9.25% savings on the incentive spend
- 52. Remember: No More Free Rent ResidentGifts is the only points-based rewards platform Delivering community savings Enhancing the resident experience Engaged, satisfied residents Redeem points, renew and refer – ultimately improving your bottom line
- 53. Questions
- 56. Inconsistent Lengths of Stay
- 58. Easy to Use and Cost-Effective
- 60. 2. Residents Sign In
- 61. 3. Residents Post Referrals
- 62. 4. Friends Click and are Directed to Personalized Property Page
- 63. Modern Day Testimonials: Referral Widget
- 64. Social Tracking: Resident Distribution
- 65. Social Tracking: “Friend” (aka prospect) Engagement
- 66. Social Tracking: Friend Based Analytics Preliminary Length of Stay Data Average Length of Stay (Months) # Facebook Friends at the Property
- 67. Sample Clients: 70+ Management Companies
- 68. Testimonials and ROI “We were able to connect many of our resident referrals directly to the program.” Melissa RobbinsMarketing AssociateGreystar “Our experience with RentMineOnline has been one that grows over time.” Mark Juleen VP Marketing JC Hart “Our referral rate nearly tripled for participating residents and our investment paid itself back 3 times over.” Peggy Hale Vice President of Sales, Marketing & Training Morgan Properties
- 70. Duke University (Civil Engineering), INSEAD (MBA)
- 71. Business Development (SoftCoin), Venture Capital Silicon Valley
- 72. 4 years MultiFamily Experience Speaker at NAA, AIM, Brainstorming
- 73. Kevin Lochner – Technology Director
- 74. Duke University (Computer Science)
- 78. Growth Story
- 79. Thank You Try our demo at www.RentMineOnline.com/Demo
- 80. Cost Per Lease
- 81. Calculating ROI (Revenue – Investment ) / Investment = ROI Revenue = Vacancy Aversion = 2 months rent Assumed Average Rent = $1,000 Revenue per lease = 2 x $1,000 = $2,000
- 82. 5. Managers Track Results Tracking: Campaign Level
- 83. ROI Matching Management Company provides referral bonus list that is checked against RMO participation RentMineOnline Participating Residents: Data Available 24/7 in Online account
- 84. EBT Systems Presented by: Jeff Smedley President/CoFounder Bubo
- 85. Bubo-Works Marketing and Sales Optimization We identify, forecast and make projections as to which lead source is the most effective for your specific property True analytics Not easy, we did our research Bubo
- 86. How is it done? Bubo Property/Regional data Economic and Geo-demographic changes Industry Factors & Trends Software integration/ Legacy data Bubo DB Contract Data Sales Performance Call Tracking Lead Quality
- 87. Customer benefits Complete integration True custom analytics Custom dashboard reporting Simple real time online reporting By site, owner group, region or C level One national marketing person can now effectively manage advertising Buying power Bubo
- 88. Why Bubo? Timing is everything Industry is changing Complexity is our strength Forward thinking Bubo
- 89. Our Market Multi Family Property mgt companies ILS Effectiveness/validate Are you charging enough? Other industries Bubo
- 90. Future Currently working on strategic partnerships with key companies within the MFH industry We project that we will end 2012 with revenue in excess of $1,000,000 Project of 400 sites 2 to 4 ILS customers Doubling that number in 2013 Bubo
- 91. Why choose us “…The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades”. Hal Varian, Google’s Chief Economist By looking into the future rather than operating in the past, EBT will change the way decisions are made for innovative companies readying for a Brave New World in the MultiFamily industry Bubo
- 92. Evaluation Criteria Is this a valuable tool Did You understand how they work Worthy of Investment
- 95. EBT (for EBT Systems)
- 98. ResGifts (for ResidentGifts)Voting closes at 7PM today! Winner announced Tuesday at 12PM One vote per cellphone
Hinweis der Redaktion
- 4,1,5,3,2
- I am Lucas Haldeman, the founder of ApartmentGrade.I am also an owner of a small multifamily portfolio in iowa, and before that I was with Move.com for 10 years; when I started we were called AllApartments, if you any of you out there remember those days.I started Apartment Grade 14 months ago and We are headquartered in Coralville, iowa
- YOU CAN GET CREDIBLE, NON-BIASED REVIEWS AND RANKINGS OF THESE:
- But there was NOT ONE SINGLE SITE with objective apartment reviews.I can find better information on a can of beer than I can on an apartment that is costing me half my paycheck.
- So, what is ApartmentGrade?We are a new kind of apartment rating site; A different kind of apartment rating site.We start with the premise that a review should first and foremost strive to be accurate.ApartmentGrade is different from other review sites in two key waysWe only post a review if a comprehensive survey of ALL the residents has been completed; instead of passively waiting for anonymous review to pour in, we proactively go out and ask the current residents for their opinions.We only feature those apartments that make the grade, that is those apartments whose overall resident approval rating is better than 3.5 stars out of 5And once your community is on ApartmentGrade you have a powerful new marketing tool to go out and combat against the other rating sites and protect your reputation
- Ok, I am going to back up a little bit and go through why we think this site is so important for consumers, and go through in a little bit more detail how it works for an onwer or manager.For most renters, choosing where they are going to live is the most important economic decision they will make. In Fact, for many it will cost them half of their total income.
- What is out there for residents right now?Basically, what is out there is confusion. It’s what I call the renter’s paradox.On the one hand you have owner supplied marketing copy and on the other hand you have anonymous rants many of which border on delusional.Who should the renter trust?
- The answer of course is ApartmentGrade, the first non-biased, objective review site for apartments.
- So we’ve gone through how it works for the prospective renter, I would like to take a moment to go through how the site works for the owners and managers.For owner’s and managers, apartmentgrade offers you a way to fight back against slanderous anonymous reviews. It gives owner’s a a It is a quite simple, two step process.
- Step 1: we survey your residents. For Free.Or, if you already have a resident survey done by satisfacts or CEL & Associates, all you have to do is let them know you want to be a part of ApartmentGrade, and you do not have to complete an additional survey.After the survey is done, we share with you the scores and any qualifying property is placed on ApartmentGrade.
- The second step is simply deciding where you want your traffic sent.For a nominal fee, we will send it directly to your web site.Or, if you would prefer and you work with an ILS, we will send the traffic directly to your brochure page on the ILS web site.
- As I touched on briefly before, we are pleased to be partnered with Satisfacts and CEL & Associates; giving you the opportunity to utilize the survey you already do in a new way.
- Some of the current owner’s and managers who have properties live on ApartmentGrade.
- And finally, a little bit about the metrics we use to track our success.We have seen a strong correlation between adding properties and driving traffic. Because we derive the bulk of our traffic organically, I think this makes sense. So the key metric we are pushing is simply property growth. To date we have 307 rated properties online, we have about three times that number in our short term pipeline. In the last six months we have been very pleased with how property growth has started quickly accelerating, as more and more owners hear about what we are doing we feel the excitement building that there is finally a fair and objective rating site for apartments.Thank you very much for your time, I think we might have few minutes for questions.
- Gerry Wiatrowski, Co-FounderLeadership is comprised of former senior executives from a publicly traded REITCombined 90 years of experience in marketing, property & asset management, accounting and technologyHeadquartered in Chicago with Denver-based operations Company employs 4 core executives & utilizes a support staff of 12Founded in 2009, platform launched January 2011
- Builds loyalty, boosts retention & encourages renewals and referrals – ancillary talking point to BULLET 3
- Often times residents are attracted to the idea of free rent but what do they actually do with the money they save? Gets lost in the bank account, never anything to show for it.
- Retailer partnerships continue to grow as ResidentGifts expands
- Saves time and administrative burden for on-site staffReduces turnover expenses by increasing retention
- Engaged residentsProperties increased email capture by nearly 60%More than 65% of residents who opted-in opened the email compared to the industry average of 15%80% of active residents opted-in to the e-newsletterMarketing AdvantageIncreased traffic to resident portalOngoing “feel good” connection with residentsGreater impact than one-time, free rent incentivesComprehensive Marketing Communications ChannelSocial media, resident portal, branding opportunitiesEmployee RelationsPlatform can be used for employee rewards such as leasing incentives, positive shopping reports, obtaining financial goals, work order completion, etc.
- FB Logo, Twitter, MySpace, email
- Some of our best customers are the ones who tried this first and failed