Managing information falls on the shoulders of everyone in your organization. So how do you engage workers to understand how information security policies relate to data standards? How do you keep in touch with what challenges the business has with information? Learn how Premier Farnell started their Information Community for educational and interactive discussions. Get tips and steps for how you can start one at your organization.

1. #AIIM14
#AIIM14
#AIIM14
Overcoming
Change
Management
Resistance:
Crea4ng
an
Informa4on
Community
in
your
Organiza4on
Sherri
Adame
Director
Data
Governance
&
Quality
Premier
Farnell
sherriadame@twiAer

2. #AIIM14
Crea4ng
Informa4on
Community
§ Change
Management
§ Community
Defined
§ 5
steps
to
community
§ Q&A

3. #AIIM14
Change
Management
§ How
much
does
your
organizaIon
invest
in
change
management?
§ Change
management
begins
with
a
conversaIon
§ Apprehension
relief
with
educaIon
and
experience
§ Be
the
change
management
you
want
to
see
§ Create
a
team
that
can
be
spokespeople
for
your
InformaIon
or
Data
iniIaIves
with
educaIon
§ Create
pracIcal
training
and
resources
for
your
organizaIon
to
reuse
overIme
§ Create
a
forum
for
idea
exchange
and
discussion
“Change
does
not
roll
in
on
the
wheels
of
inevitability,
but
comes
through
con4nuous
struggle.”
Mar4n
Luther
King,
Jr.

4. www.aiim.org/infochaos
Do
YOU
understand
the
business
challenge
of
the
next
10
years?
This
ebook
from
AIIM
President
John
Mancini
explains.

5. #AIIM14
Community
Defined
§ com·∙mu·∙ni·∙ty
§ noun:
community;
plural
noun:
communi4es
§ A
group
of
people
living
in
the
same
place
or
having
a
parIcular
characterisIc
in
common.
§ A
feeling
of
fellowship
with
others,
as
a
result
of
sharing
common
aUtudes,
interests,
and
goals.
§ Synonyms:
group,
body,
set,
circle,
clique,
facIon;
brotherhood,
sisterhood,
fraternity,
sorority,
sodality;
order,
congregaIon,
abbey,
convent
;
district,
region,
zone,
area,
locality,
locale,
neighborhood;
public,
people,
ciIzenry,
populaIon,
collecIve;
residents,
inhabitants,
ciIzens;
gang,
bunch
,
hood
Propose
that
our
community
is:
A group of passionate information and data professionals
that share common attitudes.

6. #AIIM14
5
Steps
to
Community
§ 1)
Define
your
goals
§ 2)
IdenIfy
your
audience
§ 3)
Plan
your
topics
&
find
an
area
for
sharing
§ 4)
Determine
your
communicaIons
plan
§ 5)
Keep
the
faith
!

7. #AIIM14
1)
Define
Your
Goals
§ Managing
informaIon
falls
on
the
shoulders
of
everyone
in
an
organizaIon.
§ Community
can
be
uIlized
to
engage
your
organizaIon
to
understand
how
informaIon
security
policies
relate
to
data
standards;
what
data
quality
is;
how
master
data
management
helps;
the
strategy
for
Big
Data;
etc.
§ EducaIonal
and
interacIve
discussions
can
be
facilitated
in
an
InformaIon
Community
meeIng.
§ Early
stages
Educate;
Baseline
terminology;
and
create
a
paradigm
of
understanding
for
strategic
programs;
Build
credibility
&
create
relaIonships
§ Later
facilitate
collaboraIon
and
innovaIon
§ YEAR
1
§ EducaIon;
create
training
materials
§ Baseline
terminology
for
large
strategic
programs
§ Define
the
concepts
and
possible
approaches
§ Look
for
pracIcal
applicaIons
of
the
topic
in
the
organizaIon
§ YEAR
2
§ CollaboraIon
with
strategic
iniIaIve
key
stakeholders
§ EducaIon
on
business
process
changes
and
new
technology
deployments

8. #AIIM14
2)
Iden4fy
your
Audience
§ Brainstorm
List
of
stakeholders
or
Arch
enemies
and
their
direct
reports
§ Ask
HR
to
pull
a
list
of
everyone
who
has
informaIon
or
data
in
their
Itle
(maybe
‘dba’
too)
§ Look
at
your
key
iniIaIves
determine
the
group
of
resources
that
will
drive
those
projects
to
compleIon
§ Look
at
the
areas
or
funcIons
your
governance
team
is
not
covering;
educate
that
group.
§ Start
with
your
own
team
–
make
sure
they
understand
the
key
areas
of
focus
for
your
informaIon
or
data
governance
iniIaIves
–
every
team
member
needs
to
be
a
spokesman
for
the
GREAT
work
you
are
doing
!
J

9. #AIIM14
3)
Plan
Topics
&
Find
Sharing
Area
§ Select
topics
that
align
with
informaIon
iniIaIves
you
have
planned
§ Remember
your
goals
and
your
audience
§ Don’t
just
talk
about
the
architecture
and
technology
–
Talk
about
the
process
and
people
changes
required;
leave
technology
to
the
end
of
the
conversaIon;
aeer
all
most
of
our
best
pracIces
are
a
change
in
process
or
business
pracIce
§ Figure
out
how
you
will
share
your
materials
§ Are
you
creaIng
a
sharepoint
site
or
using
a
corporate
wiki
page?
§ Are
you
emailing
?
§ Are
you
going
to
record
presentaIons?
§ Who
will
manage
the
community
materials?
§ Will
the
materials
expire?
§ Are
they
stored
read-­‐only
or
can
anyone
modify
the
materials?
Our
Year
1
Topics
ü Data
Quality
ü Master
Data
Management
ü Data
Standards
ü Metadata
Management
ü InformaIon
and
Data
Governance
Our
Year
2
Plans
Ø Managing
the
Data
Lifecycle
Ø Big
Data
Ø Customer
MDM
Ø Data
Quality
in
PracIce
Ø InformaIon
ROI

10. #AIIM14
4)
Determine
Comms
Plan
§ Who
will
create
and
present
your
materials?
§ What
does
your
informaIon
community
do?
Does
your
informaIon
community
meet
as
a
group
or
just
share
materials
in
an
online
community?
Or
both?
§ Where
does
your
informaIon
community
meet?
If
you
meet
together
is
it
face
to
face
or
via
a
conference
call?
Are
there
mulIple
Ime
zones
to
consider?
If
its
via
a
conference
call
will
you
include
a
webex
or
goto
meeIng
for
presentaIon
slides?
§ When
does
your
community
meet
and/or
publish
materials?

11. #AIIM14
5)
Keep
the
Faith
!
§ Just
keep
smiling
§ Watch
for
the
ripple
effect
§ Wait
for
the
call
§ Remain
posiIve
and
be
consistent
§ Look
for
aAendees
that
want
the
opportunity
to
present
a
success
or
challenge

12. #AIIM14
Q&A
§ Any
quesIons
??
Sherri
Adame
Director
Data
Governance
&
Quality
sherriadame@twiAer
Premier
Farnell
hAp://www.premierfarnell.com/
CHECK
OUT
THIS
COOL
VIDEO
-­‐
hAp://youtu.be/dUZjzQuTNX4