The world of Content and Information Management is changing more dramatically than it has since the advent of the Web. Social, mobile, cloud, and big data are driving organization to create new Systems of Engagement with employees, customers, and partners. As the concept of “normal” business is altered and re-imagined, Information Professionals need to be ready to shepherd their organizations through these exciting challenges.

1. #AIIM
A Brave New World for Information
Management
Laurence Hart
Chief Information Officer
AIIM

2. Overview
 The Lost Decade
 The New Revolution
 Breaking Through
 Twitter
 Speaker: @piewords
 Hashtags:
 #MMTM12
 #EMCWorld

3. About AIIM
Global community of information professionals. We
provide the education, research and certification that
information professionals need to manage and share
information assets in an era of mobile, social, cloud and
big data.
• Community • Education
• Research • Advocacy
65,000 Members Worldwide

4. Where It Started
 Correspondence Tracking
 Document Management
 Database
 Custom Interface
 Innovation everywhere
 Future was bright

5. ECM, The Lost Decade
Enterprise Content Management (ECM) is the strategies, methods and tools used
to capture, manage, store, preserve, and deliver content and documents related to
organizational processes. ECM tools and strategies allow the management of an
organization's unstructured information, wherever that information exists.
ECM
Define ECM - AIIM (October 2011)
ECM ECM Project Project
Project
Digital Web
Applications
Records Email
Asset Content Collaboration
Content
Management Management
Management Management
CCA
Semantic External
The Enterprise
CMS Platform
Process Services Interfaces
Forms
Content Services (SOAP,
Reports WS-*, RSS,
REST,
Library Services RPC…)

6. And Now?
 66% of Information projects fail (Forrester)
 Lack of…
 Planning
 Communication
 Innovation
 Experience
 Excessive scope
 Not the tech

7. Even When it “Works”
 45% of scanned documents are created
digitally
 77% of invoices that arrive as PDF attachments
get printed
 31% of faxed invoices get printed and scanned
again
The Paper Free Office, AIIM Industry Watch
February 2012
http://www.aiim.org/Research/Industry-Watch/Paper-Free-Capture-2012

8. Information is More Than Content
 Specialized systems rule
 Data provides Context
 Standards not enough
 CMIS
 WEMI

9. Those who don't know history are
destined to repeat it.
-Edmund Burke

10. Advent of the Web
 Technology was pretty
 Zero client was enticing
 Maintenance
 Initial deployment
 Reality, 10 years away

11. Mobile
 Mobile is shiny “must-have”
 Key questions
 How’s that website?
 What is the problem?
 Solutions
 Print to review
 Ad-hoc scanning
 Convenience

12. Enterprise 2.0

13. Social Media

14. Social Business
 New tools, not concepts
 Layer on everything
 Discoverable collaboration
 Culture matters
 Gamification nudges

15. EMC Community

16. Big Data in Content
 Volume, Variety, Velocity
 Data all around us
 Audit trails
 Process Data
 Social activities
 Clicks
 Trends, not numbers
 Good Google

17. The Unanswerable Question
If all the obstacles to ECM adoption -
e.g., user/culture acceptance, networks
bandwidth, cost, security, etc.- were to go
away, what would you do with ECM?
Andrew Chapman
http://nevertalkwhenyoucannod.com
Fall 2010

18. What Is The Cloud?

19. What Is The Cloud?

20. What is the Cloud?
 Relieving us of the hard work
 Ties it together
 Tool, not goal
 Not the answer to everything

21. Exciting Times
 Foundation is Systems of Record
 Doing it already
 Collecting data
 Being social
 Using mobile
 Business problems, not content problems

22. Discussion
Laurence Hart
lhart@aiim.org
Twitter: @piewords