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<< >>
<< >>Tell Us crazy story
you had from a visit
you have done
<<>>
To Not Go this Phase
<<>>
What is My sales Principles
• Sales is my Physical method to market my product stressing on
the main need of my prospects
• So How I can Market within my sales ?
<<>>
Marketing Sales
Market
Segmentation
Product
Creation
Sales
Execution
<<>>
Sales Execution
It’s the direct touch point with the customer/prospect to market your products within the definition of
the prospect needs
Pre-sales Approach
Post
sales
<<>>
Pre-sales
Product
Knowledge
- Understand your product unique edge
- Understand the lacks your product has
- Understand the value proposition of your product
- Understand the limits of my prices
Company
research
- Search for companies has the need of your product
- Think about what can make them not buy your product & find the solutions
- Search about who is competing with you to fulfill the same need
Material
preparation
- Edit your proposal according to the company needs
- Search for more relevant product to be included
- Put showcasing material within the proposal
- Edit the proposal with something can be related to the company
<<>>
Approach
Virtual Approach
- Virtual communication (ex. Emails,Newletters,etc)
- Use this for ONLY Traditional Partners
Indirect Approach
- Event participation within corporate engagements
- Job fairs or career days participation
- Events promotions within the prospect channels
- Recommendation request
- Use this for un-reachable contact persons
Direct Approach
- Sales Meetings
- Phone calls
- Up-scaling visits
<<>>
Post-Sales
Virtual Follow
Ups
- Virtual follow ups (E-mails, Reminders, etc)
- Use this for the prospects already understood your product whole aspects
Follow Ups visits
- Clarification visit to discuss about the product more
- Use this for the contact persons whom are not decision makers
Negotiation
Approach
- Offering more flexibility
- Providing more benefits
- Prices changes
<< >>
<< >>
<<>>
S.P.I.N Tactics for sales
Need
Payment
ImplicationProblemSituation
<<>>
• Is perceiving the current state of the company !
Example
- How many employee in the company
- How’s the new product in going
- What’s the main aim of the company
Situation
<<>>
• Is Putting obstacles in front of the prospect !
Example
- Why the company isn’t achieving its aim till now
- How huge the salaries for the employees
- Does the IT systems is fully updated
Problem
<<>>
• Is presenting the solution of the company problems !
Example
- That’s why we have this product that can help similar
companies with the same issues
- We were thinking how we can use our resources to support the
corporate sector
Implication
<<>>
• Is presenting your offer benefits and prices !
Example
- Not only this we also have more benefits like….
- As the product costs… to be able to deliver it 100%
Need Payment
<< >>
<< >>
<<>>
“What is the discount you are offering ?”
“A very special discount for you Sir”
You !
customer !
<<>>
“Oh Come on ! Your competitor is giving…”
“Really? Sir that is out of question”
customer !
You !
<<>>
“I can buy it right now but I won’t accept
anything less than …”
“You drive a hard bargain Sir. 50% is too high. I can offer
you 25% discount ”
customer !
You !
<<>>
“40% discount and nothing less”
“Have you noticed our new memory dialing system Sir. I
can offer you a maximum of 30% discount. That’s the best
I can do”
customer !
You !
<<>> Do you feel like this ?
So why then at the end of it all …
<<>>It gets hurt !
Our ego …
You took a position
Hurt because…
He took a position
Hurt because…
<< >>
<<>>
Attention is paid to...
Saving position & saving face
Concerns …
Get thrown out of the
window
<< >>
<< >>
<<>>
• PROBLEMS
• PROBLEMS
• PROBLEMS
• PROBLEMS
•PROBLEMS
BUYER
. . . but what are the implications?
<<>>
Never Go away with empty Handed
Solution
Solution
Solution
Solution
link solutions
to problems on spot
<< >>
<< >>
<<>>
“I don’t think I need this product now”
“But. Sir?!!”
customer !
You !
<<>>
Don’t wait till the customer give a decision
…Grow that need!
<<>>
Problems
Difficulties
Dissatisfactions
A solution here has little
impact.
A strong need, your
solution will have
impact!
It begins in the form of
Problems, difficulties or
dissatisfactions. These are
Implied Needs.
<<>>
Buy
Don’t Buy
Explicit Need
Explicit Need
Explicit Need
Hassle
Risks
Hidden Extras
Cost
<< >>
<<>>
Selling is a transference of feeling
In order to transfer feeling
You got to have the feeling
Believers are closers !
<<>>
A belief base needs to be…
Tied directly to the heart
Build friendly connection with your prospect
<<>>
Closers own what they sell
The critical step is the step of honesty
Your total conviction, your belief that it is truly the best buy
<<>>
Encouraging closure
Put yourself in the other party’s shoes
Understand what might be preventing him
<<>>
Encouraging closure
Emphasize benefits
… show advantages not previously considered
<<>>
Encouraging closure
Avoid a win lose situation
…look for acceptable outcomes
<<>>
Closure
Or Or
Suggest acceptable alternatives
<<>>
Closure
Be assertive not aggressive!
<< >>

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Sell me this pen

  • 2. << >>Tell Us crazy story you had from a visit you have done
  • 3. <<>> To Not Go this Phase
  • 4. <<>> What is My sales Principles • Sales is my Physical method to market my product stressing on the main need of my prospects • So How I can Market within my sales ?
  • 6. <<>> Sales Execution It’s the direct touch point with the customer/prospect to market your products within the definition of the prospect needs Pre-sales Approach Post sales
  • 7. <<>> Pre-sales Product Knowledge - Understand your product unique edge - Understand the lacks your product has - Understand the value proposition of your product - Understand the limits of my prices Company research - Search for companies has the need of your product - Think about what can make them not buy your product & find the solutions - Search about who is competing with you to fulfill the same need Material preparation - Edit your proposal according to the company needs - Search for more relevant product to be included - Put showcasing material within the proposal - Edit the proposal with something can be related to the company
  • 8. <<>> Approach Virtual Approach - Virtual communication (ex. Emails,Newletters,etc) - Use this for ONLY Traditional Partners Indirect Approach - Event participation within corporate engagements - Job fairs or career days participation - Events promotions within the prospect channels - Recommendation request - Use this for un-reachable contact persons Direct Approach - Sales Meetings - Phone calls - Up-scaling visits
  • 9. <<>> Post-Sales Virtual Follow Ups - Virtual follow ups (E-mails, Reminders, etc) - Use this for the prospects already understood your product whole aspects Follow Ups visits - Clarification visit to discuss about the product more - Use this for the contact persons whom are not decision makers Negotiation Approach - Offering more flexibility - Providing more benefits - Prices changes
  • 10. << >>
  • 11. << >>
  • 12. <<>> S.P.I.N Tactics for sales Need Payment ImplicationProblemSituation
  • 13. <<>> • Is perceiving the current state of the company ! Example - How many employee in the company - How’s the new product in going - What’s the main aim of the company Situation
  • 14. <<>> • Is Putting obstacles in front of the prospect ! Example - Why the company isn’t achieving its aim till now - How huge the salaries for the employees - Does the IT systems is fully updated Problem
  • 15. <<>> • Is presenting the solution of the company problems ! Example - That’s why we have this product that can help similar companies with the same issues - We were thinking how we can use our resources to support the corporate sector Implication
  • 16. <<>> • Is presenting your offer benefits and prices ! Example - Not only this we also have more benefits like…. - As the product costs… to be able to deliver it 100% Need Payment
  • 17. << >>
  • 18. << >>
  • 19. <<>> “What is the discount you are offering ?” “A very special discount for you Sir” You ! customer !
  • 20. <<>> “Oh Come on ! Your competitor is giving…” “Really? Sir that is out of question” customer ! You !
  • 21. <<>> “I can buy it right now but I won’t accept anything less than …” “You drive a hard bargain Sir. 50% is too high. I can offer you 25% discount ” customer ! You !
  • 22. <<>> “40% discount and nothing less” “Have you noticed our new memory dialing system Sir. I can offer you a maximum of 30% discount. That’s the best I can do” customer ! You !
  • 23. <<>> Do you feel like this ? So why then at the end of it all …
  • 24. <<>>It gets hurt ! Our ego … You took a position Hurt because… He took a position Hurt because…
  • 25. << >>
  • 26. <<>> Attention is paid to... Saving position & saving face Concerns … Get thrown out of the window
  • 27. << >>
  • 28. << >>
  • 29. <<>> • PROBLEMS • PROBLEMS • PROBLEMS • PROBLEMS •PROBLEMS BUYER . . . but what are the implications?
  • 30. <<>> Never Go away with empty Handed Solution Solution Solution Solution link solutions to problems on spot
  • 31. << >>
  • 32. << >>
  • 33. <<>> “I don’t think I need this product now” “But. Sir?!!” customer ! You !
  • 34. <<>> Don’t wait till the customer give a decision …Grow that need!
  • 35. <<>> Problems Difficulties Dissatisfactions A solution here has little impact. A strong need, your solution will have impact! It begins in the form of Problems, difficulties or dissatisfactions. These are Implied Needs.
  • 36. <<>> Buy Don’t Buy Explicit Need Explicit Need Explicit Need Hassle Risks Hidden Extras Cost
  • 37. << >>
  • 38. <<>> Selling is a transference of feeling In order to transfer feeling You got to have the feeling Believers are closers !
  • 39. <<>> A belief base needs to be… Tied directly to the heart Build friendly connection with your prospect
  • 40. <<>> Closers own what they sell The critical step is the step of honesty Your total conviction, your belief that it is truly the best buy
  • 41. <<>> Encouraging closure Put yourself in the other party’s shoes Understand what might be preventing him
  • 42. <<>> Encouraging closure Emphasize benefits … show advantages not previously considered
  • 43. <<>> Encouraging closure Avoid a win lose situation …look for acceptable outcomes
  • 46. << >>