2. TARGET AUDIENCE- WOMEN 24-46

3. OBJECTIVES/GOALS
• Gain larger fan/consumer base
• Increase awareness of the Weight Watchers brand
• Promote healthy eating habits

4. GETTING INVOLVED!

5. MEDIA
S Contests
o
c
i
a
l
M
e
d
i SEO/SEM PR
a

6. 2013 HEALTHY EATING CONTEST!

7. BUDGET
• $24,000 for Google Ad
Word 30 day campaign
• Free, but time consuming
in-house social media
marketing. (Approx. 12-14
weeks)

8. MEASUREMENT
• Google Analytics
• Facebook Insight
• Social Media Analytics
• Customers

9. SUMMARY
We want Weight Watchers to gain larger fan/consumer base, increase
awareness of the Weight Watchers brand, and be able to promote healthy
eating habits.
With the combined use of SEO/SEM, PR, and social media, these goals are
attainable.

10. QUESTIONS
???