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Bisnis Industri
            Media TV
         Konvergensi & Divergensi
(Platform, Layanan, Alat Perangkat, Industri)
            Pasca-sistem Hibrida




                 Amelia Day
               25 November 2011
SEBELUM UTS




          Pasar 2 Sisi, Gratis,
              HBB, HBI, IPTV,
 Ekonomi Waktu Senang-senang
Dimensi Media Hari Ini
Dimensi Media Hari Ini


                      TV OVER
                    BROADBAND




TVRO
KONVERGENSI DIVERGENSI
ADA
APA
 ?
Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in
Asia-Pacific, OFCOM essay, 2006
Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in
Asia-Pacific, OFCOM essay, 2006
Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in
Asia-Pacific, OFCOM essay, 2006
Bagaimana Produser Media Hari Ini?
Model Bisnis “Produk Hiburan”




Buy 1
            “Buy” 1
Get All                   Buy Only 1   FREE
            Get All        download
physical
           subscription
 product
Media, content, pipe… ?
SCARCITY v. ABUNDANCE
Scarcity   Abundance
Scarcity   Abundance
Scarcity   Abundance
Scarcity   Abundance
KELANGKAAN MEDIA v.
    KERIUHAN MEDIA
Scarcity          Abundance
• Media sedikit   • Penonton,
                    pendengar banyak
• Scarce media    • Abundant attention
Scarcity           Abundance

• Media banyak     • Klaster penonton,
                     pendengar
• Abundant media   • Scarce attention
Scarcity       Abundance
• Return on    • Kita pikirkan
  investment     bersama, nanti



       BUSINESS MODEL



                   Chris Anderson, Wired, 2006
Scarcity               Abundance

    “Everything is       “Everything is
 forbidden unless it   permitted unless it
     is permitted”        is forbidden”


    RULES OF THE GAME


                          Chris Anderson, Wired, 2006
Scarcity           Abundance

   Paternalism      Egalitarianism
    (“we know        (“you know
   what’s best”)     what’s best”)

           SOCIAL MODEL


                     Chris Anderson, Wired, 2006
Scarcity       Abundance

    Top Down     Bottom Up




    DECISION PROCESS


                 Chris Anderson, Wired, 2006
Scarcity            Abundance

Command & Control    Out of Control




     GAYA MANAJEMEN



                      Chris Anderson, Wired, 2006
Demokratisasi “Isi Siaran”

Kami mulai melihat pergeseran dari peran yang sangat terbatas dari
karyawan dan konsumen di ekonomi industri (media), yang
membuat mereka lebih fleksibel, lebih memiliki peran dalam
bekerjasama, setidaknya untuk beberapa bagian dari kehidupan.

... [i]nformasi, pengetahuan, dan budaya sekarang memungkinkan
lebih banyak lagi orang berkreasi untuk ekonomi industri informasi
ini, tetapi juga memungkinkan setiap individu dengan berbagai gaya
khasnya melampaui filter media massa di periode lalu.

The Wealth of Networks, How Social Production Transforms
Markets and Freedom, Yochai Benkler, Yale University Press, New
Haven and London, 2006
Konvergensi & Divergensi Media
Konvergensi & Divergensi Media
CHAOS OF COLLIDING MEDIA
Steve Curran, Convergence design: creating the user experience for interactive television, 2003
Amartya K. Sen (1933-...)
         Nobel Prize winner in Economics 1998




On economic of abundance:

"We live in a world of unprecendented opulence,
of a kind that would have been hard even to
imagine a century or two ago" (1999, xi).

Kita hidup di dunia kemewahan yang tak terduga, dari
jenis [kehidupan] yang sulit bahkan untuk dibayangkan
satu atau dua abad yang lalu.
Amartya K. Sen (1933-...)
        Nobel Prize winner in Economics 1998




… the capacity to produce is not the central
question.

                   Development is.
Bibliografi

Eric von Hippel, Democratizing innovation, MIT Press,
   2005
Steve Curran, Convergence design: creating the user
   experience for interactive television, Rockport
   Publishers, 2003
William M. Dugger, James T. Peach, Economic
   Abundance: An Introduction, ME Sharpe Inc., 2009
Yochai Benkler, The wealth of networks: how social
   production transforms markets and freedom, self-
   published, 2006
Chris Anderson, Economics of Abundance, Wired, 2006
NEXT WEEK



           2 Desember 2011
Perhitungan Industri Telekomunikasi dan
           Media di Indonesia

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Konvergensi & Divergensi Media

  • 1. Bisnis Industri Media TV Konvergensi & Divergensi (Platform, Layanan, Alat Perangkat, Industri) Pasca-sistem Hibrida Amelia Day 25 November 2011
  • 2. SEBELUM UTS Pasar 2 Sisi, Gratis, HBB, HBI, IPTV, Ekonomi Waktu Senang-senang
  • 4. Dimensi Media Hari Ini TV OVER BROADBAND TVRO
  • 7. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in Asia-Pacific, OFCOM essay, 2006
  • 8. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in Asia-Pacific, OFCOM essay, 2006
  • 9. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in Asia-Pacific, OFCOM essay, 2006
  • 11. Model Bisnis “Produk Hiburan” Buy 1 “Buy” 1 Get All Buy Only 1 FREE Get All download physical subscription product
  • 12. Media, content, pipe… ? SCARCITY v. ABUNDANCE
  • 13. Scarcity Abundance
  • 14. Scarcity Abundance
  • 15. Scarcity Abundance
  • 16. Scarcity Abundance
  • 17. KELANGKAAN MEDIA v. KERIUHAN MEDIA
  • 18. Scarcity Abundance • Media sedikit • Penonton, pendengar banyak • Scarce media • Abundant attention
  • 19. Scarcity Abundance • Media banyak • Klaster penonton, pendengar • Abundant media • Scarce attention
  • 20. Scarcity Abundance • Return on • Kita pikirkan investment bersama, nanti BUSINESS MODEL Chris Anderson, Wired, 2006
  • 21. Scarcity Abundance “Everything is “Everything is forbidden unless it permitted unless it is permitted” is forbidden” RULES OF THE GAME Chris Anderson, Wired, 2006
  • 22. Scarcity Abundance Paternalism Egalitarianism (“we know (“you know what’s best”) what’s best”) SOCIAL MODEL Chris Anderson, Wired, 2006
  • 23. Scarcity Abundance Top Down Bottom Up DECISION PROCESS Chris Anderson, Wired, 2006
  • 24. Scarcity Abundance Command & Control Out of Control GAYA MANAJEMEN Chris Anderson, Wired, 2006
  • 25. Demokratisasi “Isi Siaran” Kami mulai melihat pergeseran dari peran yang sangat terbatas dari karyawan dan konsumen di ekonomi industri (media), yang membuat mereka lebih fleksibel, lebih memiliki peran dalam bekerjasama, setidaknya untuk beberapa bagian dari kehidupan. ... [i]nformasi, pengetahuan, dan budaya sekarang memungkinkan lebih banyak lagi orang berkreasi untuk ekonomi industri informasi ini, tetapi juga memungkinkan setiap individu dengan berbagai gaya khasnya melampaui filter media massa di periode lalu. The Wealth of Networks, How Social Production Transforms Markets and Freedom, Yochai Benkler, Yale University Press, New Haven and London, 2006
  • 28. CHAOS OF COLLIDING MEDIA Steve Curran, Convergence design: creating the user experience for interactive television, 2003
  • 29. Amartya K. Sen (1933-...) Nobel Prize winner in Economics 1998 On economic of abundance: "We live in a world of unprecendented opulence, of a kind that would have been hard even to imagine a century or two ago" (1999, xi). Kita hidup di dunia kemewahan yang tak terduga, dari jenis [kehidupan] yang sulit bahkan untuk dibayangkan satu atau dua abad yang lalu.
  • 30. Amartya K. Sen (1933-...) Nobel Prize winner in Economics 1998 … the capacity to produce is not the central question. Development is.
  • 31. Bibliografi Eric von Hippel, Democratizing innovation, MIT Press, 2005 Steve Curran, Convergence design: creating the user experience for interactive television, Rockport Publishers, 2003 William M. Dugger, James T. Peach, Economic Abundance: An Introduction, ME Sharpe Inc., 2009 Yochai Benkler, The wealth of networks: how social production transforms markets and freedom, self- published, 2006 Chris Anderson, Economics of Abundance, Wired, 2006
  • 32. NEXT WEEK 2 Desember 2011 Perhitungan Industri Telekomunikasi dan Media di Indonesia