1. anywhere
Presentedto You by
American Workers Insurance Services

2. Presentation Overview
❯ Introducing – ResponseNow Anywhere
❯ How it works
❯ Pricing & terms
❯ Account creation information
❯ Marketing information
❯ Demo accounts
❯ Target market

3. ResponseNow Anywhere

4. How It Works
❯ Provides help at the push of button anywhere in the US (as long as
cellular service is available)
❯ The ResponseNow device uses T-Mobile’s network in the U.S. and
Puerto Rico
• Covers ~ 95% of US population.
• The customer does not need an additional cell phone, phone line, router or any other
device.
❯ When button is pressed and held down for approximately three
seconds, it will dial into our monitoring center
• Highly trained, US based ResponseNow operators will answer and triage the calls.
❯ The ResponseNow device contains a microphone and speaker, as
well as 911 location technology so we can speak to the customer
and get them help, anywhere in the U.S. and Puerto Rico

5. How It Works
❯ Two-way conversation and assessment
immediately begins
❯ Operator concludes assessment – no
judgment calls
❯ Responders are dispatched as needed
• Discuss alternatives.
❯ We stay connected when we dispatch EMS
• Very comforting for end-user.
• Notify of transport – if that can be determined.
❯ Lock box information is given
(at time of dispatch)
❯ Call list – can customize
• Dispatch or call responder first

6. How It Works
❯ Customer pushes the “help button”
• LEDs light up, first to purple and then, two
seconds later, to blue.
• You will then hear the device dialing our
monitoring center.
❯ Operator states - “Betty, this is RN,
do you have an emergency?”

7. How It Works
❯ It’s small and light weight
❯ Easy to hear - its right there at the finger
tips of the customer, not in another room
❯ Long lasting battery – lasts up to two
months on a single charge
❯ Our servers test the Anywhere device
every day and will send emails or text
reminders when it’s time to recharge
• We will call them too.
• Average recharge time ~ 3 hours.

8. What Customers Like
❯ Get help Anywhere
• ResponseNow Anywhere is a self-contained system with two-way voice
communication built in.
• Go anywhere in the U.S. and Puerto Rico where there is T-Mobile cellular
coverage and get help if the customer needs it. If the customer ever needs to be
located in an emergency, 911 operators can utilize U-TDOA location technology
(911 Locate Technology) to help find the customer.
• 5 million people call 911 from cell phones each month. We use the same
technology 911 uses to locate these callers.
❯ Traditional alert systems offer protection only in the home,
with a base station

9. What Customers Like
❯ Simple
• One button press to talk with ResponseNow
operator anytime. ResponseNow operators
will send emergency personnel or loved ones
to the customer’s location, depending on
what is needed.
• No on/off button or flashing confusing lights.
❯ Small, lightweight and shower-safe
• ResponseNow Anywhere device weighs less
than half as much as competitor devices. It
can be used in the shower (though not
designed for submersion).

10. What Customers Will Like
❯ Very long battery life
• The rechargeable battery lasts up to 2 months per charge. Other mobile
personal emergency response systems available have a battery life of
approximately 2 days.
• Customer and/or caregiver will receive email or text message reminders
to recharge.
❯ The ResponseNow Anywhere device is lightweight,
wearable and an affordable way for our customers to
stay independent

11. About ResponseNow Anywhere
❯ Always wear it or have it nearby
❯ You can wear it in the shower
❯ Recharge whenever the light is red
❯ You can use it anytime, 24 hours a day
❯ You can test the device anytime

12. Charging ResponseNow Anywhere
❯ You may charge at anytime
❯ You must charge when light is red
❯ Keep charger in a memorable place
❯ Open charger connector cover
❯ Plug charger cable into connector
❯ Light will flash red while charging
❯ Charge for 3 hours or until light turns blue

13. Using & Testing ResponseNow Anywhere
❯ Press & hold button until light turns on
• Light will start out purple
• Light will change to blue: unit is dialing ResponseNow
• When call is answered, our operator will ask if the customer has an emergency
• If testing, tell the operator that it’s just a test.
❯ If light does not turn blue after 30 seconds,
press the button again
• Light will turn red
• (means the device is not in the T-Mobile area)
• When light is red, the ResponseNow Anywhere device is dialing 911

14. Adjust to Fit ResponseNow Anywhere
❯ Breakaway lanyard
❯ Clip for key chain

15. Coverage Area
T-Mobilenet– go to(2G)
❯ http://www.t-mobile.com/coverage/pcc.aspx/
❯ Coversabout95% of theUS population.

16. Terms & conditions
❯ Three price plans
• Annual
• Quarterly
• Monthly
• No price increase – ever.
❯ 30 day money back guarantee – 100% refunded
❯ No long-term contract
• (some competitors lock people in for 3 years)
❯ Do have customers sign an agreement
• Limit liability
• ResponseNow owns the equipment – must be returned
❯ All billing is electronic
• Any credit card
• Or ACH

17. Terms & conditions
❯ ResponseNow will refund any unused portion of the prepaid
monitoring.
• Example – if an annual plan is purchased and the customer cancels at 5 ½
months, we round off to six months uses and six months are refunded, once the
equipment has been returned to ResponseNow.

18. ResponseNow Plan Pricing
Plan Features Annual Quarterly Monthly
Monthly Price $34.95 $37.95 $39.95
Activation Fee $35 $35 $35
Shipping Free Free $14.95
Initial Payment $454.40 $148.85 $89.90
Lockbox Free $11.85/qr. $3.95/mo.

19. Account Information Required
❯ Name
• Age & gender
❯ Address of customer – can not be PO box
❯ Phone number(s)
❯ Responder(s)
• Someone who can go to the site
• Notify of transport – will call if we know the customer is transported
❯ Payment information – all are electronics
❯ Shipping – if different
❯ Email addresses - optional

20. Target market
❯ Approximately 120,000 medical alert systems are sold in the
U.S. every month (almost all are traditional limited to in the
home coverage)
❯ There are approximately 2.8M devices active today
• This is only about 7% of the senior market
98% of these are landline-based systems, they only provide protection in the
customer’s home.
❯ Market is growing a 17-18% per year and is expected to
continue for the next ten years

21. Target Market
❯ Many purchases are event related
• 1/3 of all seniors will fall this year and more than 1/2 will need help getting up.
• People who have fallen are twice as likely to fall again.
• People who live alone are twice as likely to fall.
❯ People with medical alert systems live longer and live in their
own homes longer ~ about 4 years longer!

22. The Cost of Seniors Falls
According to the CDC in 2012
❯ More than 2.4 million older adults were treated in ERs for falls
❯ More than 722,000 (30%) of these patients had to be
hospitalized
• (average cost of $50K per patient)
❯ More than 21,700 older adults die from injuries suffered in
falls each year
❯ Medical costs from falls are estimated to be more than $36
billion each year and are projected to grow to nearly $62
billion by 2020