New trends in mobile analitics - During measurements, a complex data set is generated, which can be handled with difficulty. - Traditional (generally accepted) web analytics indicators and measures are not sufficient in themselves to describe the behaviour of mobile applications. - Use of data mining technologies and methods. - Business intelligence solutions even for mobile devices.

1. Analysis of business
oriented mobile media
JANUARY 2014
AFF GROUP - ENTERPRISE MOBILITY
WWW.AFF-GROUP.COM | INFO@AFF-GROUP.COM

2. The world is changing
More and more data are being generated, and their extent is
increasing further.
•
Content consumption and
communication habits have
changed.
•
The great majority of communication
takes place on mobile devices.
•
Evaluation of structured and
unstructured data requires
appropriate systematization and
analysis.
AFF GROUP - ENTERPRISE MOBILITY
WWW.AFF-GROUP.COM | INFO@AFF-GROUP.COM

3. Mobile data mining
Looking for correlations among various data
• We need developed analysis technique to
retrieve useful data from huge amount of data.
• Due to the recently increased processing speed
of computers and analysis systems, the
number, speed and accuracy of analyses have
increased, too.
AFF GROUP - ENTERPRISE MOBILITY
WWW.AFF-GROUP.COM | INFO@AFF-GROUP.COM

4. Why is it important to process information quickly?
Quick, instantly available data are needed
• Data mining is not a new technology.
• Early systems had a lot of limitations, as the
amount of data strained the capacity and
processors of storage systems.
• Organizations have no time any more to
await for several days for complex
analyses.
• It is inevitable to make instant and quick
decisions in order to have competitive
advantage.
AFF GROUP - ENTERPRISE MOBILITY
WWW.AFF-GROUP.COM | INFO@AFF-GROUP.COM

5. What kind of data can be retrieved from mobile devices?
Joint examination of sensor data
• Primarily we used sensor data
independently.
• We examined data of simultaneous
measures of several sensors.
• Traditional methods yielded no results.
• It is necessary to discover correlations:
based on real-life examples.
• Based on the information gathered, we
perform analyses by setting up models.
AFF GROUP - ENTERPRISE MOBILITY
WWW.AFF-GROUP.COM | INFO@AFF-GROUP.COM

6. How do we process data?
Cloud computing, Big-data, BI, etc.
•
Business corporations do only store most of the
gathered data, however, they are not able to analyze
them.
•
The concept of “big data” emerged, which means
data stored in a less rigid structure and processable
in a different way than in previous data structures.
•
During our research activities it became obvious that
we must be familiar with more than one technological
solutions and trends and consider them when
choosing the suitable mobile strategy.
AFF GROUP - ENTERPRISE MOBILITY
WWW.AFF-GROUP.COM | INFO@AFF-GROUP.COM

7. New trends in mobile analitics
Analysis of business oriented mobile media
• During measurements, a complex data set
is generated, which can be handled with
difficulty.
• Traditional (generally accepted) web
analytics indicators and measures are not
sufficient in themselves to describe the
behaviour of mobile applications.
• Use of data mining technologies and
methods.
• Business intelligence solutions even for
mobile devices.
AFF GROUP - ENTERPRISE MOBILITY
WWW.AFF-GROUP.COM | INFO@AFF-GROUP.COM