2. Due to our production being independent film, we are going
to use posters to help promote ‘Go with Flo’. This would
appeal to our target audience of teenagers and older.
We also think using Web 2.0 would be most appropriate
to use for marketing our film. Gauntlett’s making and
doing culture is applied with this, he believes that Web 2.0
empowers the audience to make their own products. As
we are targeting to a audience at 15-25, this age use this
modern way of communicating and finding out
information. We want to use social networking sites like
Facebook, which would be perfect for our target audience
as they regularly go onto these sites so they would see
updates of the production. These are all technological
convergences and these technologies work together.
3. Working Title is a production company whose
films are distributed through Universal who
are there parent company. Working Title is
an independent company even with
Universal there to distribute. They are 67%
backed by their conglomerate which gives
us access to more mainstream methods.
This is very helpful as we are wanting to
have a soundtrack for ‘Go With Flo’ and
due to Universal being horizontally
integrated we are able to produce this and
help it sell the film.
4.
5. We have designed a website for our
production ‘Go with Flo’. The website
includes the making and producing of
the film. It will have regular updates and
will advertise.
6. We have made a twitter account for Go
With Flo so our audience is able to get
to know the characters so they can
relate to them. This will help with
personal identity.
