1. Presented By Ed Neues ADP/BZ Results… Digital Advertising.

5. Today’s Biggest Dealer Advertising Challenge Dealers Overspend on TV, Newspaper & Radio Relative to Influence Source: NADA The Average Car Dealer’s Advertising Spend Does Not Match The Consumer’s Car Buying Research and Decision Making Behavior Average Dealer Advertising Spend vs. Consumer Media Consumption

10. * By combining the AOL User Search Data, Hitwise Search Engine Market Share and Overture Search Tool , you can now estimate with some certainty how many clicks to expect for ranking anywhere in any search engine for any term. Total Searches: 9,038,794 Total Clicks: 4,926,623 Click Through Rate (CTR) Search Engine Ranking The Importance of Top Search Engine Placement

11. Automotive Keywords – Which Terms Work Numbers for illustrative purposes only CPC = Cost per click 10 100 1,000 10,000 100,000 Subaru (1.75 CPC ) Subaru Outback Dealer Seattle (.70 CPC) Queries per Search Term Highly Specific Keywords Low click cost & highest conversion Beemer Credit Seattle Auto Finance (.17 CPC) 2006 Subaru Outback Best Price Seattle (.40 CPC) Search Term Uniqueness Subaru Dealer (1.30 CPC) High-Volume Keywords Higher click cost & average conversion Increased Specificity Keywords Average click cost & higher conversion

12. Attack #2 - Digital Advertising Media Boston Herald AccuWeather Projo Yahoo Autos Kelly Blue Book Drudge Report Providence Journal Google Yahoo MSN

13. BZ Digital Advertising Network

14. Behavioral Marketing

15. Post Visit Marketing It’s cheaper to convert a qualified prospect than to create a new one Driving qualified prospects to your site is expensive Retargeting

16. Attack #3 Google Audio Ads

17. Google Audio Ads Advantage

19. The Micro Site Dynamically Changes To The Exact Vehicle The Customer is Looking for!!

20. Any Link They Choose Sends a Lead to You!

22. A Decade Of Expertise Constantly Managing Your SEM Campaign For Maximum Results

24. Thank you.