2. FACTS
• Commercial association
• Established 2008
• Co-located with Institute of Sports, Univ. Aarhus
• Initially funded by:
• Ministry of Cultural Affairs
• City of Aarhus
• Central Jutland Region
• University of Aarhus
• Economy (turnover):
• Membership subscription ~10%
• Projects ~90%

3. INSTITUTE OF SPORTS

4. FACTS
• Commercial association
• Established 2008
• Co-located with Institute of Sports, Univ. Aarhus
• Initially funded by:
• Ministry of Cultural Affairs
• City of Aarhus
• Central Jutland Region
• University of Aarhus
• Economy (turnover):
• Membership subscription ~10%
• Projects ~90%

5. MISSION - VISION
• MISSION • VISION
ACTIVE Institute provides ACTIVE Institute will stage danish
matchmaking for industry, research, knowledge about sports and
education and society in order to physical activities seen as a
create collaboration, synergies and research and business potential
value-add. internationally.

6. INNOVATION MODEL
Research
“Society”
Industri
Users

7. AREAS OF FOCUS
Sport management
Physical activities and
medication Performance optimizing
Strategic fitness and and testing
Sport,
health IT and new media
Sports for all Primary focus Elite
Public Industry, pro sport
Customers
institutions clubs, associations

8. THE FIRST 100 DAYS...
• Mapping opportunities
• Ideation
• Match-making
• Profilering
• Project outline

9. THE NEW VALUE CHAIN Research
TRADITIONAL VALUE CHAIN
Sport and data Media and users
Infrastructure - new tech and new media
“Society”
Data Data‐
Medie‐ App Multi
Event Medie
Netværk APPS
opsaml. base
bruger server
Fodbold: Image and sound
Match: Billeder og lyd TV set Mr. and mrs. Sofa
Danmark-Sverige
Practise Pulse Visualization
Mr. and mrs. Sofa
Position Data enhancement
Specialists
Speed Mashups
Nerds
Temperature Dialogue
Competitors
Biorythm... Re-cut replay
Gossip...
Industri
Realtime stats
Users

10. www.activeinstitute.dk