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SELLING TO LIBRARIES IN
THE MIDDLE EAST AND
NORTH AFRICA
An ACCUCOMS White Paper




                                      Okan Gür
                             okan@accucoms.com
                            Rian van Spaandonk
                              rian@accucoms.com



Copyright © 2012 ACCUCOMS
CONTENTS


INTRODUCTION ...................................................................... 2	
  
  WHY THIS WHITE PAPER? ..................................................... 2	
  
  METHODOLOGY.................................................................... 2	
  
  COUNTRIES AND REGIONS OF THE MENA REGION ................... 2	
  
REGION OVERVIEW ................................................................. 3	
  
  DEMOGRAPHICS .................................................................. 4	
  
    Youth bulge ...................................................................... 5	
  
  ECONOMY ........................................................................... 6	
  
  EDUCATION......................................................................... 8	
  
  TECHNOLOGY .....................................................................10	
  
SURVEY RESULTS ..................................................................12	
  
  PARTICIPANTS ....................................................................12	
  
  COLLECTION DEVELOPMENT .................................................14	
  
  INTERACTION WITH PUBLISHERS..........................................17	
  
CONCLUSIONS ......................................................................21	
  
ABOUT ACCUCOMS ................................................................22	
  
APPENDIX .............................................................................23	
  
  A – POPULATION .................................................................23	
  
  B – POPULATION UNDER 30 .................................................24	
  
  C – GDP AND GNI PER CAPITA ..............................................25	
  
  D – LITERACY AND TERTIARY ENROLLMENT ............................26	
  
  E – PUBLIC SPENDING ON EDUCATION ..................................27	
  
  F – SOURCES & FURTHER INFORMATION................................28	
  




Copyright © 2012 ACCUCOMS                    1
INTRODUCTION
WHY THIS WHITE PAPER?
Many publishers would like to strengthen their presence in the
Middle East and North Africa (MENA). This region is currently going
through various political and economic transitions, and offers
excellent business opportunities since private investment is
welcomed both from at home and abroad. Transitions in the field of
education and employment are especially interesting for publishers,
since an ever larger group of students is preparing to participate in
a changing, and growing, economy. However, the MENA region is so
diverse that publishers often struggle to identify opportunities or to
develop a strategy that successfully serves customers in this region.
In this white paper, ACCUCOMS has charted some characteristics of
the MENA region as well as the needs and wishes of its academic
and scientific libraries. Our aim is to help publishers all over the
world to better serve their customers, and to improve the customer
experiences of the libraries in this region.

METHODOLOGY
The data in the REGION OVERVIEW is based on a variety of
sources, which are listed in APPENDIX F. The SURVEY RESULTS
are based on an ACCUCOMS survey among academic, medical and
corporate libraries across the MENA region. The survey consisted of
fourteen questions that covered a diverse range of subjects. At
various points within the survey, librarians were given the
opportunity to elaborate on their answers, which resulted in some
additional background information, issues and topics.

COUNTRIES AND REGIONS OF THE MENA REGION
Definitions of the countries and territories included in the MENA
region tend to vary and fluctuate. Part of this region is variously
referred to as the Middle East and as Western Asia. This white paper
will refer to the entire region as the MENA region, and includes
references to the following countries and territories:

Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait,
Lebanon, Libya, Mauritania, Morocco, Oman, Palestinian Territories,
Qatar, Saudi Arabia, South Sudan, Sudan, Syria, Tunisia, United
Arab Emirates, Western Sahara and Yemen.


Copyright © 2012 ACCUCOMS         2
REGION OVERVIEW

In 2010, the MENA region had approximately 350 million
inhabitants. These 350 million people are spread out over a diverse
territory that covers 6 time zones between Mauritania and Iran.
Most of the land has an arid climate, but many coastal areas have
more       favourable     climates.
Economically, the countries and
territories are also diverse. Some  MENA Q&A
countries are rich in natural
                                    Q What is the largest growth
resources such as oil and gas,      market in the Middle East for
others have few.                    publishers?

                                     A Education (academic, schools and
Before 2009, outlooks for the       English language teaching)
MENA      region   were   mostly
positive. The combination of an
oil boom and a large number of young people seemed a recipe for
economic success. In 2009, commentators noted that the MENA
region was entering a post-oil boom phase as a result of the global
economic downturn. Although economic growth was accelerating
(from 2.1% in 2009 to 3.9% in 2010), there were not enough jobs.
Since 2010, the region has been shaken up by the political turmoil
variously referred to as Arab Spring or Arab Uprising. Reasons for
the unrest include poverty, social inequalities, state corruption,
impunity, and rising numbers of unemployed youngsters. Satellite
television and mobile technology brought other regions of the world
into the MENA region, and MENA countries closer together.

The uprisings have affected different countries in different ways.
Tunisia, Egypt and Libya have seen a regime change; Morocco and
Jordan have made a move towards free elections, and Saudi Arabia
has appeased its people with largesse. In Bahrain, Syria and Yemen
the effects of local uprisings are still developing at the moment of
writing. The long-term effects of the uprisings are uncertain. In
countries where regimes were toppled, the new democratic order is
still developing (e.g. Egypt). The protestors might find that free
elections result in an elected government that represents the wishes
of a different generation and/or existing groups that were better
prepared for the election process.



Copyright © 2012 ACCUCOMS        3
Politics are not the only reason the
                                      MENA Q&A
world is captivated by the recent
developments in the MENA region.      Q Why is the MENA region
Because the region is rich in oil,    interesting for English-language
                                      publishers?
the situation in the region affects
the oil price and, by extension, the  A Proximity, increased use of
world     economy.    Equally,   the  English in MENA region, increased
                                      interest in and output of the region
worldwide recession and the Euro      due to the Arab Spring.
crisis affect the oil price. In June
2012, the price of crude oil had
decreased but there were still concerns about the possibility of
worldwide economic recovery if these prices were not to come down
further.

DEMOGRAPHICS

MENA region in numbers (2009/10)*

Population                           MENA              +/- 350,000,000
     Highest                         Egypt             81,121,000
     Lowest                          Djibouti          889,000

Urban population                     MENA              58%
     Highest                         Kuwait            98%
     Lowest                          Yemen             32%

Population under 30                  MENA              62%
     Highest                         Yemen             75%
     Lowest                          Qatar             45%

Life expectance                      72 years

Countries in the MENA region vary in population size from small
(Djibouti, Bahrain) to large (Egypt). The population density in the
region as a whole is about 38 people per km2. Countries whose
population density lies far below the average are Western Sahara,
Mauritania, Libya, Oman and Saudi Arabia. At the other side of the
spectrum, the population density of Egypt, Morocco, Tunisia, Syria,
Israel and Bahrain lies far above average. The population of the
MENA region is growing at about 2% per year.
*
    For country-specific details, see TABLES A and B in the APPENDIX.


Copyright © 2012 ACCUCOMS                          4
Youth bulge
Three out of every five inhabitants of the MENA region are under
30. This phenomenon is often referred to as a ‘youth bulge’. The
MENA region has been experiencing this phenomenon since the
1970s. The number of youth aged 15-24 doubled between 1980 and
2010, but is expected to increase by only 5% between 2010 and
2040. By 2050, about a third of the population in the entire MENA
region is expected to be younger than 25, 15% older than 65 and
the rest (about half) between 25 and 65 years of age.

The consequences of a youth bulge depend on other factors in the
country. Many young workers can create a very healthy economy,
but a youth bulge can also result in widespread unemployment
when education and/or jobs are lacking (see ECONOMY and
EDUCATION)

Although the entire MENA region is experiencing a youth bulge, the
specifics differ in individual countries. In 2010, the median age was
highest in Qatar (32), United Arab Emirates, Bahrain and Israel (all
30) and lowest in Yemen (17), Iraq and the Palestine Territories
(both 18). In the oil-producing countries, however, the median age
tends to be higher due to the influx of (relatively) older foreign
workers. And whereas 37% of the population in North Africa was
aged 15-24 in 2010, this group comprised 15% on the Arabian
Peninsula.

 SIDENOTE - WAITHOOD
 “Shabab is a popular word in Arabic which means youth. The Middle East
 Youth Initiative defines youth as those between the ages of 15 and 29.
 This range has been selected to reflect the prolonged transitions to
 adulthood faced by many youth in the region. For many young people in
 the Middle East, the transition to adulthood is no longer as smooth and
 predictable as it once was. "Waithood" refers to the long and bewildering
 phase of time that a large proportion of Middle Eastern youth spend
 waiting for a full state of adulthood. Waithood conveys the multifaceted
 reality of the transition experience. Successful transitions require young
 people to gain the right skills while in school, engage in a purposeful
 search for a job or career, avoid risky behavior and, in good time, start an
 independent family. Because outcomes in one sphere spill over into
 another, failure in one or more of these transitions may cause multiple
 failures and result in youth exclusion.”

 From:
 Dhillon, N. & Yousef, T. Inclusion: Meeting the 100 Million Youth Challenge. Middle East Youth
 Initiative, 2007.




Copyright © 2012 ACCUCOMS                        5
ECONOMY

MENA region in numbers (2010)†

GDP             MENA region                               $1,206,982,758,169
                Latin America & Caribbean                 $4,982,626,648,235
                United States                             $14,586,736,313,339
                European Union                            $16,241,135,492,143

GNI/capita                       MENA region                               $3,874
                                 Latin America & Caribbean                 $7,741
                                 United States                             $47,340
                                 European Union                            $33,948

Youth unemployment               MENA region              25%
                                 World                    14%


                  ‡      Lower middle               Upper middle
    Low income                                                               High income
                              income                  income
                          Djibouti, Egypt
                                                                            Israel, Bahrain,
                          Iraq, Morocco,             Algeria, Iran,
                                                                            Kuwait, Oman,
     Mauritania             Palestinian            Jordan, Lebanon,
                                                                              Qatar, Saudi
                        Territories, Sudan,          Libya, Tunisia
                                                                              Arabia, UAE
                           Syria, Yemen



The economic differences between countries in the MENA region are
many. Djibouti, Mauritania, Sudan and Yemen are among the least
developed countries in the world.
Contrastingly, countries such as Bahrain,   MENA FACTS
Israel, Kuwait, Qatar, Saudi Arabia and
                                            Organization of
United Arab Emirates have GDPs and          Petroleum Exporting
GNIs well above the regional average.       Countries (OPEC)
                                                                MENA: Algeria, Iran,
                                                                Iraq, Kuwait, Libya,
The MENA region has the highest youth                           Qatar, Saudi Arabia,
employment rate and the lowest youth                            United Arab Emirates
                                                                Other: Angola, Ecuador,
labour force participation (especially
                                                                Nigeria, Venezuela
among women). In 2011, the World Bank

†
  For country-specific details, see TABLE C in the APPENDIX.
‡
 World Bank Country Classification - Economies are divided according to 2009 GNI per capita,
calculated using the World Bank Atlas method. The groups are: low income, $995 or less; lower
middle income, $996 - $3,945; upper middle income, $3,946 - $12,195; and high income, $12,196 or
more.


Copyright © 2012 ACCUCOMS                      6
estimated that the region will need an additional 40 million jobs in
the next ten years. However, if labour participation increases, so
will that estimate.

In oil-producing countries, unemployment
                                                               MENA FACTS
is also influenced by the global economy;
a weaker global economy goes hand in                           Gulf Cooperation
                                                               Council (GCC)
hand with a lower price per barrel, which                      Bahrain, Kuwait, Oman,
negatively affects employment. Similarly,                      Qatar, Saudi Arabia and
political instability in the MENA region                       United Arab Emirates
                                                               have signed an
influences the supply of oil as well as                        intergovernmental
international trading opportunities, and                       agreement and created
                                                               a multilateral free trade
by extension the oil price and the global                      area.
economy.




 SIDENOTE – EURO CRISIS
 “At the margin, demand for oil and oil products in the Euro area will be
 weaker in 2012 than it would otherwise have been. This does not remove
 the primary driver of oil prices, namely secular oil demand from [emerging
 market] economies, but it does act as a brake on price increases in the
 near term. [...] The tsunami of deleveraging that is being triggered in the
 Euro area will not take long to reach the financial shores of the GCC. The
 implication is a steady shrinkage in balance sheets for internationally
 oriented bank sectors of the region, which are primarily located in Bahrain,
 the UAE and Qatar. There are two implications: first, contribution to
 domestic value-added by the financial sectors will shrink, as bank profit
 margins are related to the size of their balance sheets. Secondly, the days
 of easy money arising from leveraged financing are threatened to the
 extent that linkages to international financial markets expose banks in the
 area to deleveraging Euro-area financial sectors. However, this does not
 yet constitute a “perfect storm” for the region. Liquidity is being generated
 locally from a combination of dramatically expanded government spending
 and slackening economic activity in the Gulf itself.”

 From:
 Nakhjavani, M. “The European Debt Crisis and Bank Reform: Implications for MENA Financial
 Markets.” Energy & Political Risk 3/1 (January 2012): 16-20.




Copyright © 2012 ACCUCOMS                      7
EDUCATION

MENA region in numbers§

Literacy rate (% of people 15+)                                            MENA       74
                             Highest                                       Qatar      95
                             Lowest                                        Morocco    56

Public spending on education (% of gov. exp)                               MENA       20
                             Highest                                       Morocco    25.7
                             Lowest                                        Lebanon    7.2

School enrollment, tertiary (% gross)                                      MENA       27
                              Highest                                      Israel     62
                              Lowest                                       Djibouti   3

Since 1980, countries in the MENA region have on average invested
a larger percentage of their GDP (nearly 5%) in education than
other developing regions. Across the region, the number of enrolled
pupils and students has increased. According to the World Bank, the
primary completion rate in the MENA region was 88% in 2009, and
74% of all those over 15 years of age are could read and write. The
gender gap has decreased in most countries, with equal numbers of
boys and girls enrolled in secondary schools. In some countries
(e.g. Saudi Arabia), more women than men are now enrolled at
universities. Tertiary enrollment is above average in Israel,
Lebanon, the Palestine Territories, Iran, Jordan, Saudi Arabia,
Tunisia, Algeria and Egypt.

Before 2010, public spending on education (as % of GDP) was
above average in Syria, Yemen, Morocco, Saudi Arabia, Israel,
Tunisia and Djibouti. Of those countries, some also have the highest
GDPs and therefore more money to spend in general (Saudi Arabia,
Israel). When taken as a percentage of government expenditure,
public spending on education before 2010 was above average in
Morocco, United Arab Emirates, Djibouti, Tunisia and Algeria. Again,
some of these countries were among those with higher GDPs
(United Arab Emirates, Algeria).


§
    For country-specific details, see TABLES C, D and E in the APPENDIX.


Copyright © 2012 ACCUCOMS                           8
The education system in many MENA countries is currently
changing. In the past, graduates would automatically flow into the
public sector, especially in oil-rich countries. This situation became
more and more untenable as the number of youths increased and
economic systems were reformed. Nowadays, increasing numbers
of graduates need to flow into the private sector. As a result, the
educational systems in some countries are adapting their programs
and courses in order to equip their students with the skills needed
in the modern, international private sector (e.g. Egypt, Tunisia).
Popular courses include Economics and Technology. However, many
of the oil-rich countries are still creating public sector jobs instead
(e.g. Bahrain, Saudi Arabia).

The region is rich          in   consortia.   Some   of   the   most   active
organisations are:

   •   Saudi Arabia
          o Saudi Digital Library (SDL)
          o King Abdullah University of Science and Technology
             (KAUST)
   •   United Arab Emirates
          o UAE Health Library Consortium – TAWAM Medical
             Library
          o UAE Higher Education Library Consortium / Library
             Information Web Access (LIWA)
   •   Egypt
          o Egyptian Universities Library Consortium (EULC)
   •   Jordan
          o Jordanian Consortium
          o Center of Excellence
   •   Lebanon
          o Lebanese Academic Library Consortium (LALC)
   •   Qatar
          o Hamad Medical Corporation
          o Qatar Foundation




Copyright © 2012 ACCUCOMS              9
TECHNOLOGY
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Technologically, the MENA region is     MENA FACTS
developing at a rapid pace. The
                                        The number of mobile subscriptions
uprisings in the MENA region have
                                        in the Middle East grew by 6.3
also been referred to as the            million in the first quarter of 2012.
“Facebook Revolution” because the       This equals nearly 70000 new
                                        subscriptions per day.
young protestors used Facebook,
other social media and mobile           Source:
                                        Ericsson Traffic and Market Report, June
devices    to    find   information,    2012
organise themselves and publish
news. Access to mobile technology
and the internet, as well as exposure to satellite tv have resulted in
                                   an informed, connected and
                                   technology-savvy region.
 MENA FACTS

 Electronic books are an excellent  Additionally, social media appear
 way for publishers to avoid less   to be a “gender equalizer”, with
 efficient distribution networks and
                                    similar use among male and
 increase revenues.
                                    female users. There is, however,
                                    still a gap in women’s usage of
                                    social media, which is linked to
continuing societal and cultural constraints.


Copyright © 2012 ACCUCOMS                                                                            10
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SURVEY RESULTS
PARTICIPANTS

                                   Type of Organisation


                                            Other
                                             8%


                                Corporate
                                   8%




                      Medical
                       11%




                                                         Academic
                                                           73%




The majority of participating institutions (73%) are part of an
academic organisation. The others are connected to medical
institutions (11%), corporations (8%), or other types of
organizations such as research and technology centers. All
academic disciplines are represented, although the field of
Professions & Applied Sciences (incl. Education, Health Science,
Law) is mentioned most often as a focus area, followed by the
Formal Sciences (incl. Computer Sciences, Mathematics) and the
Social Sciences. Humanities and Natural Sciences are mentioned
least often as fields of specialisation. Most of the respondents are
information specialists and library directors. Just over a third of the
participating institutions serve between 1000 and 5000 patrons. An
equal portion serve more than 5000 (up to 25000) patrons. The rest
serve fewer than 1000 patrons.

Effects of Arab Spring
The participating institutions were mostly situated on the Arabian
Peninsula, as was to be expected considering the recent political


Copyright © 2012 ACCUCOMS                           12
developments and changes in North Africa. Nearly three out of five
respondents indicated that their institution had not been affected by
recent political events. The other respondents stated that their
institutions had been affected minimally or mildly. Those
respondents who specified the manner in which their institutions
had been affected by recent political developments mentioned
various effects.




 In what way was your institution affected by recent political events?

     •   Improved governance and management (Tunisia)

     •   More students, library services and usage in order to cover geopolitical
         changes (Lebanon)

     •   Budget cuts (Bahrain)

     •   Budget cuts due to oil price fluctuations (United Arab Emirates)




          Has your institution been affected by recent (since
                        2010) political events?
                                             Yes, strongly
                                                  0%




                               Yes, mildly
                                  19%




                            Minimally                        Not at all
                              23%                              58%




Copyright © 2012 ACCUCOMS                      13
COLLECTION DEVELOPMENT
                                                Current Collection




                       81-100%                                                      Books

                                                                                    E-books

                                                                                    Journals
                       61-80%
                                                                                    E-journals

                                                                                    Databases
                       41-60%
     % of collection




                       21-40%



                         0-20%




Collections largely consist of books, e-journals and databases. Print
journals are clearly less popular. Although the percentage of e-
books is still relatively low, it has increased since 2009.**


                                           Priority for Future Collection




                           Audio/Visual


                       Digital Archives/
                         Repositories


                             Databases
                                                                                      High

                                                                                      Medium
                             E-journals
                                                                                      Low

                               Journals



                               E-books



                                 Books




**
      ACCUCOMS held a similar survey among librarians in the MENA region in 2009.


Copyright © 2012 ACCUCOMS                               14
Librarians in the MENA region mostly expect to add databases, e-
journals and e-books too their collections. Audio/visual resources
and print journals have low priority.


                                Preferred Formats




     100%

      90%

      80%

      70%

      60%                                                      Print +
                                                               online
      50%
                                                               Online only

      40%

      30%

      20%

      10%

       0%
                     Journals               Books




None of the participating institutions prefer the print-only format.
Institutions indicate a mixed preference for print-and-online and
online-only. The online-only format is mostly preferred for journals,
whereas usually both print and online copies of books are
purchased. The choice for online-only or online-and-print journals
appears to be related to the size of the institution; online-and-print
journals are mostly preferred by smaller institutions.

The main reasons given to explain a preference for online-only
journals is that they are easy to find and handle, accessible from
multiple locations, and save space. The accessibility of online-only
resources has improved since 2009. Several respondents note that
printed copies are still preferred in the Social Sciences and
Humanities, and also for books.




Copyright © 2012 ACCUCOMS              15
Why do you prefer this format?

 “Science & technology users prefer online only, whereas humanities & social
 sciences still request printed resources.”

 - Academic library, Bahrain

 “Decisions are made based on price and availability. If a journal is too
 expensive in its electronic format, we will purchase in print. The same is true
 for books.”

 - Academic library, United Arab Emirates




                      Library Budget for 2013-2015



                                 Decrease
                                   12%




                                                      Increase
                                                        48%




                     Stay same
                        40%




Libraries in the MENA region mostly expect their budget to stay the
same (40%) or to increase (48%). The most optimistic respondents
are from Lebanon, Qatar and Saudi Arabia. Librarians seem to be
more positive about budget prospects compared to 2009.




Copyright © 2012 ACCUCOMS                   16
INTERACTION WITH PUBLISHERS
                            How do you prefer to receive information about
                                       products and services?




             Conferences



     Website/social media



     Listservs/forums/etc                                                    Prefer

                                                                             Neutral

                                                                             Dislike
              Consortium



       Subscription agent



     Publisher and/or
 Dedicated Representative




Institutions in the MENA region prefer to receive information about
products and services directly from the publisher or a dedicated
representative, or via a website / social media. Preferences have
changed since 2009, when receiving information via the
subscription agent was strongly preferred. Whereas conferences
were not very popular as a source of information in 2009 (strongly
disliked), they are seen as neutral-to-positive in 2012.




 I would like to see...

 “... more focus from international publishers on the Gulf region & Middle
 East libraries, including attendance of regional library conferences and
 sponsoring of medium-sized librarian meetings.”

 - Academic library, Qatar




Copyright © 2012 ACCUCOMS                  17
Respondents were asked to put the communication methods listed
above in order of preference. Based on the order indicated, each
communication method received a score per respondent. The
overall scores were then compared. Although preferences obviously
vary, email is the most popular communication method for libraries
in the MENA region. The next popular sources of information are
websites / social media and personal visits. Postal mail, telephone
and fax were not ranked as preferred methods as often. These
results have not changed much compared to 2009.




Copyright © 2012 ACCUCOMS       18
Preferred Incentives

                                           Sample issues




                                   First-year
                                    discount


                                                                Trial period




                      Valued-client discounts



                      Free online access with
                                print
                                                              Package discounts




                                       No annual price rise




Respondents were asked to list the three incentives they preferred
most. Trial periods, package discounts and the absence of an
annual price rise are the most appreciated incentives among
libraries in the MENA region. In 2009, valued client discounts and
free online access with a print subscription were most popular.




 "Publishers should re-examine the fte subscription model when dealing with
 academic libraries in the MENA region as most universities are only just
 starting to offer postgraduate and research courses. This means that usage
 is in no way comparable to usage in other countries like the US, UK, etc. The
 language factor is also very important as English is the not the first or native
 language in this part of the world. A new subscription model based on usage
 volume (bands) may be an option; it could become more affordable and
 would act as an incentive to encourage libraries to acquire more resources."

 - Academic institution, Bahrain




Copyright © 2012 ACCUCOMS                          19
Most Important Services
                            Frequent phone calls
                             about subscriptions
                    Being contacted in own
                           language




                       Information via email                Technical assistance (e.g.
                      about news and changes                       activation)




                                                      Quick response to
                                                   questions and complaints




Respondents were asked which of the listed services were most
important to them. They overwhelmingly selected technical
assistance, email updates and quick responses to questions and
complaints. Being contacted in one’s own language has become less
important to librarians in the MENA region since 2009, while
technical assistance has increased in importance.




Copyright © 2012 ACCUCOMS                          20
CONCLUSIONS


   •   Although the MENA region is currently undergoing economic
       and political changes which make it hard to predict the future,
       it is clear that the region has much to offer: it is a large
       regional market with a favourable geographic location as well
       as a young and dynamic population.

   •   Despite economic stagnation in the MENA region (especially in
       oil-importing countries), now is the time for publishers to
       increase their presence in the region. Chances for publishers
       lie in the increased regional importance of job creation and
       economic diversification. Education and job skills, especially
       those which prepare workers for the private sector, are
       priorities across the region. The largest growth market for
       publishers is education, in English and Arabic.

   •   No two countries in the MENA region are the same, and
       publishers should take language, culture as well as economic
       and political structures into account when contacting
       (potential)    customers.    Personal    introductions   and
       relationships are indispensable when doing business in the
       MENA region.

   •   Libraries in the MENA region are mostly planning to add digital
       resources to their collections. Journals are preferred as online
       only, and e-books are increasingly popular. However, in many
       cases price differences between print and online copies are
       decisive. Databases remain a popular content solution.

   •   Scientific, technical and medical (STM) works are the biggest
       market for international publishers. These works are mostly
       purchased in English, and occasionally in French.

   •   Trial periods and package discounts are welcomed as
       incentives for purchase. An annual price rise is experienced as
       negative. Some institutions suggest a separate subscription
       model for libraries in the MENA region, since models used in
       the United States and United Kingdom are experienced as
       incomparable and less affordable.

   •   Libraries are eager for publishers to dedicate time, personnel
       and resources to the MENA region. Personal visits and
       conference attendance are highly appreciated.



Copyright © 2012 ACCUCOMS          21
ABOUT ACCUCOMS


ACCUCOMS is an independent provider of services to academic and
professional publishers around the world. Established in 2004,
ACCUCOMS now offers services in Europe, North America, Latin
America, the Middle East, North Africa and India.



OUR SERVICES

   •   sales and conference representation
   •   telemarketing
   •   content strategies




OUR STRENGTHS

   •   industry expertise
   •   local knowledge
   •   multilingual staff
   •   insightful reporting
   •   dialog, not scripts
   •   customer contacts




HEADQUARTERS

Dellaertweg 7B
2316 WZ Leiden
The Netherlands
T +31 88 4100 400
F +31 88 4100 401
W www.accucoms.com
E info@accucoms.com




Copyright © 2012 ACCUCOMS        22
APPENDIX
A – POPULATION



                                        Urban
                     Population       population
 Country                (2010)        (% of total)
 Algeria              35468000            67
 Bahrain               1262000            89
 Djibouti              889000             88
 Egypt                81121000            43
 Iran                 73973000            70
 Iraq                 32031000            66
 Israel                7624000            92
 Jordan                6047000            79
 Kuwait                2736000            98
 Lebanon               4227000            87
 Libya                 6355000            78
 Mauritania            3460000            41
 MENA region         331263000            58
 Morocco              31951000            57
 Oman                  2783000            72
 Palestinian
 Territories           4152000             72
 Qatar                 1759000             96
 Saudi Arabia         27448000             84
 Sudan                43552000             45
 Syria                20447000             55
 Tunisia              10549000             67
 UAE                   7512000             78
 Yemen                24053000             32

Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for
South Sudan and Western Sahara.




Copyright © 2012 ACCUCOMS                       23
B – POPULATION UNDER 30

                                                           Total
                                       Population       population
                                       under 30 in           in            % of
                                       thousands        thousands       population
      Country                            (2010)           (2010)         under 30
     Algeria                              20524           35711             57
     Bahrain                               626             1266             49
     Djibouti                              587              892             66
     Egypt                                48937           81675             60
     Iraq                                 22322           31809             70
     Israel                               3698             7631             48
     Jordan                               4216             6218             68
     Kuwait                               1494             2744             54
     Lebanon                              2180             4276             51
     Libya                                3746             6393             59
      MENA region                        217092           352658            62
     Morocco                              18151           32207             56
     Palestinian Territories              2886             4052             71
     Oman                                 1760             2797             63
     Qatar                                 788             1761             45
     Saudi Arabia                         15730           27610             57
     Sudan                                29509           43719             67
     Syria                                13358           20544             65
     Tunisia                              5452            10603             51
     United Arab Emirates                 3730             7517             50
     Yemen                                17985           24125             75

Source: United Nations Population Division, http://esa.un.org/unpd/wpp/, June 2012. No data was
available for South Sudan and Western Sahara.




Copyright © 2012 ACCUCOMS                       24
C – GDP AND GNI PER CAPITA


                                                     GNI per
                                                     capita,
                     GDP per           Year           Atlas        Year
 Country             capita ($)       (GDP)         method ($)     (GNI)
 Algeria               4567            2010           4390         2010
 Bahrain              17609            2009           18730        2008
 Djibouti              1203            2009           1270         2009
 Egypt                 2698            2010           2420         2010
 Iran                  4526            2009           4520         2009
 Iraq                  2565            2010           2340         2010
 Israel               28506            2010           27180        2010
 Jordan                4560            2010           4340         2010
 Kuwait               41365            2009           47790        2007
 Lebanon               9228            2010           8880         2010
 Libya                 9957            2009           12320        2009
 Mauritania            1044            2010           1000         2010
 MENA region           3644            2010           3874         2010
 Morocco               2796            2010           2850         2010
 Oman                 17280            2009           18260        2009
 Palestinian
 Territories/West
 Bank & Gaza              -             -             1250         2005
 Qatar                 61532          2009              -            -
 Saudi Arabia          15836          2010            16190        2009
 Sudan                  1425          2010            1270         2010
 Syria                  2893          2010            2750         2010
 Tunisia                4199          2010            4160         2010
 UAE                   39623          2010            41930        2009
 Yemen                  1300          2010            1170         2010

Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for
South Sudan and Western Sahara.




Copyright © 2012 ACCUCOMS                      25
D – LITERACY AND TERTIARY ENROLLMENT

                            Literacy                       School
                           rate, adult                   enrollment,
                           total (% of        Year       tertiary (%          Year
       Country            people 15+)      (literacy)      gross)         (enrollment)
       Algeria                   -                            31              2010
       Bahrain                 91            2009              -                -
       Djibouti                  -             -               3              2009
       Egypt                     -             -              30              2008
       Iran                    85            2008             43              2010
       Iraq                    78            2009              -                -
       Israel                    -             -              62              2009
       Jordan                  92            2007             42              2009
       Kuwait                  94            2008              -                -
       Lebanon                 90            2007             54              2010
       Libya                   89            2009              -                -
       Mauritania              57            2009              4              2010
       MENA region             74            2009             27              2009
       Morocco                 56            2009             13              2009
       Oman                    87            2008             24              2010
       Palestinian
       Territories             95            2009              50             2010
       Qatar                   95            2009              10             2010
       Saudi Arabia            86            2009              37             2010
       Syria                   84            2009               -
       Tunisia                 78            2008              34             2009
       UAE                      -              -                -               -
       Yemen                   62            2009              10             2007


Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for
South Sudan, Sudan and Western Sahara.




Copyright © 2012 ACCUCOMS                      26
E – PUBLIC SPENDING ON EDUCATION

                             Public
                          spending on
                           education                           Public
                             (% of                          spending on
                          government            Year          education         Year
      Country             expenditure)       (spending)      (% of GDP)      (spending)
      Algeria                 20.3              2008             4.3            2008
      Bahrain                 11.7              2008             2.9            2008
      Djibouti                22.8              2007             8.4            2007
      Egypt                   11.9              2008             3.8            2008
      Iran                    19.8              2010             4.7            2010
      Iraq                      -                 -               -               -
      Israel                  13.7              2008             5.9            2008
      Jordan                    -                 -               -               -
      Kuwait                    -                 -               -               -
      Lebanon                  7.2              2009             1.8            2009
      Libya                     -                                 -
      Mauritania              15.2              2010             4.3            2010
      MENA region              20               2008                            2008
      Morocco                 25.7              2008             5.4            2009
      Oman                      -                 -              4.4            2009
      Palestinian
      Territories                -                -               -               -
      Qatar                     8.2             2008             2.4            2008
      Saudi Arabia             19.3             2008             5.6            2008
      Syria                    16.7             2007             4.9            2007
      Tunisia                  22.7             2008             6.3            2008
      UAE                      23.4             2009             1.0            2009
      Yemen                     16              2008             5.2            2008

Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for
Iraq, Jordan, Kuwait, Libya, Palestinian Territories, South Sudan, Sudan and Western Sahara.




Copyright © 2012 ACCUCOMS                      27
F – SOURCES & FURTHER INFORMATION

Arab Social Media Report, www.arabsocialmediareport.com.

BBC News – Arab Uprising, www.bbc.co.uk/news/world-middle-east-12813859.

International Monetary Fund, http://www.imf.org.

Middle East Economic Survey, www.mees.com/.

Middle East Youth Initiative, http://www.shababinclusion.org.

OECD, www.oecd.org.

Publishing Perspectives, http://publishingperspectives.com.

TIME: The New Middle East, ed. Bobby Ghosh, New York: Time Books, 2012.

United Nations Population Division, esa.un.org/unpd/wpp/.

World Bank, data.worldbank.org/region/MNA.

www2.ohchr.org/english/ohchrreport2011/web_version/ohchr_report2011_web/al
  legati/25_MENA.pdf

www.indexmundi.com/map/

edition.cnn.com/interactive/2011/02/tech/map.mideast.tech/index.html

Dhillon, Navtej & Yousef, Tarik. Inclusion: Meeting the 100 Million Youth
  Challenge. Middle East Youth Initiative. 2007. www.shababinclusion.org

Happe, Frederic. “'Arab Spring' heralds new era for publishers.” Middle East
  Online http://www.middle-east-online.com/english/?id=48542

McLaughlin, Brenna. “Report from Abu Dhabi Book Fair 2011.” AAUP Net
  http://www.aaupnet.org/news-a-publications/aaup-publications/the-
  exchange/the-exchange-archive/spring-2011/392-report-from-abu-dhabi-
  book-fair-2011

Pavel, Tal. “The internet and mobile phones in the service of the revolution.”
  Guardian Professional www.guardian.co.uk/media-network-partner-zone-
  publici/internet-mobile-revolution?newsfeed=true

Roudi, Farzaneh. Youth Population and Employment in the Middle East and North
  Africa: Opportunity or Challenge. 2011.
www.un.org/esa/population/meetings/egm-adolescents/roudi.pdf




Copyright © 2012 ACCUCOMS               28

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Selling to libraries in the middle east and north africa

  • 1. SELLING TO LIBRARIES IN THE MIDDLE EAST AND NORTH AFRICA An ACCUCOMS White Paper Okan Gür okan@accucoms.com Rian van Spaandonk rian@accucoms.com Copyright © 2012 ACCUCOMS
  • 2. CONTENTS INTRODUCTION ...................................................................... 2   WHY THIS WHITE PAPER? ..................................................... 2   METHODOLOGY.................................................................... 2   COUNTRIES AND REGIONS OF THE MENA REGION ................... 2   REGION OVERVIEW ................................................................. 3   DEMOGRAPHICS .................................................................. 4   Youth bulge ...................................................................... 5   ECONOMY ........................................................................... 6   EDUCATION......................................................................... 8   TECHNOLOGY .....................................................................10   SURVEY RESULTS ..................................................................12   PARTICIPANTS ....................................................................12   COLLECTION DEVELOPMENT .................................................14   INTERACTION WITH PUBLISHERS..........................................17   CONCLUSIONS ......................................................................21   ABOUT ACCUCOMS ................................................................22   APPENDIX .............................................................................23   A – POPULATION .................................................................23   B – POPULATION UNDER 30 .................................................24   C – GDP AND GNI PER CAPITA ..............................................25   D – LITERACY AND TERTIARY ENROLLMENT ............................26   E – PUBLIC SPENDING ON EDUCATION ..................................27   F – SOURCES & FURTHER INFORMATION................................28   Copyright © 2012 ACCUCOMS 1
  • 3. INTRODUCTION WHY THIS WHITE PAPER? Many publishers would like to strengthen their presence in the Middle East and North Africa (MENA). This region is currently going through various political and economic transitions, and offers excellent business opportunities since private investment is welcomed both from at home and abroad. Transitions in the field of education and employment are especially interesting for publishers, since an ever larger group of students is preparing to participate in a changing, and growing, economy. However, the MENA region is so diverse that publishers often struggle to identify opportunities or to develop a strategy that successfully serves customers in this region. In this white paper, ACCUCOMS has charted some characteristics of the MENA region as well as the needs and wishes of its academic and scientific libraries. Our aim is to help publishers all over the world to better serve their customers, and to improve the customer experiences of the libraries in this region. METHODOLOGY The data in the REGION OVERVIEW is based on a variety of sources, which are listed in APPENDIX F. The SURVEY RESULTS are based on an ACCUCOMS survey among academic, medical and corporate libraries across the MENA region. The survey consisted of fourteen questions that covered a diverse range of subjects. At various points within the survey, librarians were given the opportunity to elaborate on their answers, which resulted in some additional background information, issues and topics. COUNTRIES AND REGIONS OF THE MENA REGION Definitions of the countries and territories included in the MENA region tend to vary and fluctuate. Part of this region is variously referred to as the Middle East and as Western Asia. This white paper will refer to the entire region as the MENA region, and includes references to the following countries and territories: Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestinian Territories, Qatar, Saudi Arabia, South Sudan, Sudan, Syria, Tunisia, United Arab Emirates, Western Sahara and Yemen. Copyright © 2012 ACCUCOMS 2
  • 4. REGION OVERVIEW In 2010, the MENA region had approximately 350 million inhabitants. These 350 million people are spread out over a diverse territory that covers 6 time zones between Mauritania and Iran. Most of the land has an arid climate, but many coastal areas have more favourable climates. Economically, the countries and territories are also diverse. Some MENA Q&A countries are rich in natural Q What is the largest growth resources such as oil and gas, market in the Middle East for others have few. publishers? A Education (academic, schools and Before 2009, outlooks for the English language teaching) MENA region were mostly positive. The combination of an oil boom and a large number of young people seemed a recipe for economic success. In 2009, commentators noted that the MENA region was entering a post-oil boom phase as a result of the global economic downturn. Although economic growth was accelerating (from 2.1% in 2009 to 3.9% in 2010), there were not enough jobs. Since 2010, the region has been shaken up by the political turmoil variously referred to as Arab Spring or Arab Uprising. Reasons for the unrest include poverty, social inequalities, state corruption, impunity, and rising numbers of unemployed youngsters. Satellite television and mobile technology brought other regions of the world into the MENA region, and MENA countries closer together. The uprisings have affected different countries in different ways. Tunisia, Egypt and Libya have seen a regime change; Morocco and Jordan have made a move towards free elections, and Saudi Arabia has appeased its people with largesse. In Bahrain, Syria and Yemen the effects of local uprisings are still developing at the moment of writing. The long-term effects of the uprisings are uncertain. In countries where regimes were toppled, the new democratic order is still developing (e.g. Egypt). The protestors might find that free elections result in an elected government that represents the wishes of a different generation and/or existing groups that were better prepared for the election process. Copyright © 2012 ACCUCOMS 3
  • 5. Politics are not the only reason the MENA Q&A world is captivated by the recent developments in the MENA region. Q Why is the MENA region Because the region is rich in oil, interesting for English-language publishers? the situation in the region affects the oil price and, by extension, the A Proximity, increased use of world economy. Equally, the English in MENA region, increased interest in and output of the region worldwide recession and the Euro due to the Arab Spring. crisis affect the oil price. In June 2012, the price of crude oil had decreased but there were still concerns about the possibility of worldwide economic recovery if these prices were not to come down further. DEMOGRAPHICS MENA region in numbers (2009/10)* Population MENA +/- 350,000,000 Highest Egypt 81,121,000 Lowest Djibouti 889,000 Urban population MENA 58% Highest Kuwait 98% Lowest Yemen 32% Population under 30 MENA 62% Highest Yemen 75% Lowest Qatar 45% Life expectance 72 years Countries in the MENA region vary in population size from small (Djibouti, Bahrain) to large (Egypt). The population density in the region as a whole is about 38 people per km2. Countries whose population density lies far below the average are Western Sahara, Mauritania, Libya, Oman and Saudi Arabia. At the other side of the spectrum, the population density of Egypt, Morocco, Tunisia, Syria, Israel and Bahrain lies far above average. The population of the MENA region is growing at about 2% per year. * For country-specific details, see TABLES A and B in the APPENDIX. Copyright © 2012 ACCUCOMS 4
  • 6. Youth bulge Three out of every five inhabitants of the MENA region are under 30. This phenomenon is often referred to as a ‘youth bulge’. The MENA region has been experiencing this phenomenon since the 1970s. The number of youth aged 15-24 doubled between 1980 and 2010, but is expected to increase by only 5% between 2010 and 2040. By 2050, about a third of the population in the entire MENA region is expected to be younger than 25, 15% older than 65 and the rest (about half) between 25 and 65 years of age. The consequences of a youth bulge depend on other factors in the country. Many young workers can create a very healthy economy, but a youth bulge can also result in widespread unemployment when education and/or jobs are lacking (see ECONOMY and EDUCATION) Although the entire MENA region is experiencing a youth bulge, the specifics differ in individual countries. In 2010, the median age was highest in Qatar (32), United Arab Emirates, Bahrain and Israel (all 30) and lowest in Yemen (17), Iraq and the Palestine Territories (both 18). In the oil-producing countries, however, the median age tends to be higher due to the influx of (relatively) older foreign workers. And whereas 37% of the population in North Africa was aged 15-24 in 2010, this group comprised 15% on the Arabian Peninsula. SIDENOTE - WAITHOOD “Shabab is a popular word in Arabic which means youth. The Middle East Youth Initiative defines youth as those between the ages of 15 and 29. This range has been selected to reflect the prolonged transitions to adulthood faced by many youth in the region. For many young people in the Middle East, the transition to adulthood is no longer as smooth and predictable as it once was. "Waithood" refers to the long and bewildering phase of time that a large proportion of Middle Eastern youth spend waiting for a full state of adulthood. Waithood conveys the multifaceted reality of the transition experience. Successful transitions require young people to gain the right skills while in school, engage in a purposeful search for a job or career, avoid risky behavior and, in good time, start an independent family. Because outcomes in one sphere spill over into another, failure in one or more of these transitions may cause multiple failures and result in youth exclusion.” From: Dhillon, N. & Yousef, T. Inclusion: Meeting the 100 Million Youth Challenge. Middle East Youth Initiative, 2007. Copyright © 2012 ACCUCOMS 5
  • 7. ECONOMY MENA region in numbers (2010)† GDP MENA region $1,206,982,758,169 Latin America & Caribbean $4,982,626,648,235 United States $14,586,736,313,339 European Union $16,241,135,492,143 GNI/capita MENA region $3,874 Latin America & Caribbean $7,741 United States $47,340 European Union $33,948 Youth unemployment MENA region 25% World 14% ‡ Lower middle Upper middle Low income High income income income Djibouti, Egypt Israel, Bahrain, Iraq, Morocco, Algeria, Iran, Kuwait, Oman, Mauritania Palestinian Jordan, Lebanon, Qatar, Saudi Territories, Sudan, Libya, Tunisia Arabia, UAE Syria, Yemen The economic differences between countries in the MENA region are many. Djibouti, Mauritania, Sudan and Yemen are among the least developed countries in the world. Contrastingly, countries such as Bahrain, MENA FACTS Israel, Kuwait, Qatar, Saudi Arabia and Organization of United Arab Emirates have GDPs and Petroleum Exporting GNIs well above the regional average. Countries (OPEC) MENA: Algeria, Iran, Iraq, Kuwait, Libya, The MENA region has the highest youth Qatar, Saudi Arabia, employment rate and the lowest youth United Arab Emirates Other: Angola, Ecuador, labour force participation (especially Nigeria, Venezuela among women). In 2011, the World Bank † For country-specific details, see TABLE C in the APPENDIX. ‡ World Bank Country Classification - Economies are divided according to 2009 GNI per capita, calculated using the World Bank Atlas method. The groups are: low income, $995 or less; lower middle income, $996 - $3,945; upper middle income, $3,946 - $12,195; and high income, $12,196 or more. Copyright © 2012 ACCUCOMS 6
  • 8. estimated that the region will need an additional 40 million jobs in the next ten years. However, if labour participation increases, so will that estimate. In oil-producing countries, unemployment MENA FACTS is also influenced by the global economy; a weaker global economy goes hand in Gulf Cooperation Council (GCC) hand with a lower price per barrel, which Bahrain, Kuwait, Oman, negatively affects employment. Similarly, Qatar, Saudi Arabia and political instability in the MENA region United Arab Emirates have signed an influences the supply of oil as well as intergovernmental international trading opportunities, and agreement and created a multilateral free trade by extension the oil price and the global area. economy. SIDENOTE – EURO CRISIS “At the margin, demand for oil and oil products in the Euro area will be weaker in 2012 than it would otherwise have been. This does not remove the primary driver of oil prices, namely secular oil demand from [emerging market] economies, but it does act as a brake on price increases in the near term. [...] The tsunami of deleveraging that is being triggered in the Euro area will not take long to reach the financial shores of the GCC. The implication is a steady shrinkage in balance sheets for internationally oriented bank sectors of the region, which are primarily located in Bahrain, the UAE and Qatar. There are two implications: first, contribution to domestic value-added by the financial sectors will shrink, as bank profit margins are related to the size of their balance sheets. Secondly, the days of easy money arising from leveraged financing are threatened to the extent that linkages to international financial markets expose banks in the area to deleveraging Euro-area financial sectors. However, this does not yet constitute a “perfect storm” for the region. Liquidity is being generated locally from a combination of dramatically expanded government spending and slackening economic activity in the Gulf itself.” From: Nakhjavani, M. “The European Debt Crisis and Bank Reform: Implications for MENA Financial Markets.” Energy & Political Risk 3/1 (January 2012): 16-20. Copyright © 2012 ACCUCOMS 7
  • 9. EDUCATION MENA region in numbers§ Literacy rate (% of people 15+) MENA 74 Highest Qatar 95 Lowest Morocco 56 Public spending on education (% of gov. exp) MENA 20 Highest Morocco 25.7 Lowest Lebanon 7.2 School enrollment, tertiary (% gross) MENA 27 Highest Israel 62 Lowest Djibouti 3 Since 1980, countries in the MENA region have on average invested a larger percentage of their GDP (nearly 5%) in education than other developing regions. Across the region, the number of enrolled pupils and students has increased. According to the World Bank, the primary completion rate in the MENA region was 88% in 2009, and 74% of all those over 15 years of age are could read and write. The gender gap has decreased in most countries, with equal numbers of boys and girls enrolled in secondary schools. In some countries (e.g. Saudi Arabia), more women than men are now enrolled at universities. Tertiary enrollment is above average in Israel, Lebanon, the Palestine Territories, Iran, Jordan, Saudi Arabia, Tunisia, Algeria and Egypt. Before 2010, public spending on education (as % of GDP) was above average in Syria, Yemen, Morocco, Saudi Arabia, Israel, Tunisia and Djibouti. Of those countries, some also have the highest GDPs and therefore more money to spend in general (Saudi Arabia, Israel). When taken as a percentage of government expenditure, public spending on education before 2010 was above average in Morocco, United Arab Emirates, Djibouti, Tunisia and Algeria. Again, some of these countries were among those with higher GDPs (United Arab Emirates, Algeria). § For country-specific details, see TABLES C, D and E in the APPENDIX. Copyright © 2012 ACCUCOMS 8
  • 10. The education system in many MENA countries is currently changing. In the past, graduates would automatically flow into the public sector, especially in oil-rich countries. This situation became more and more untenable as the number of youths increased and economic systems were reformed. Nowadays, increasing numbers of graduates need to flow into the private sector. As a result, the educational systems in some countries are adapting their programs and courses in order to equip their students with the skills needed in the modern, international private sector (e.g. Egypt, Tunisia). Popular courses include Economics and Technology. However, many of the oil-rich countries are still creating public sector jobs instead (e.g. Bahrain, Saudi Arabia). The region is rich in consortia. Some of the most active organisations are: • Saudi Arabia o Saudi Digital Library (SDL) o King Abdullah University of Science and Technology (KAUST) • United Arab Emirates o UAE Health Library Consortium – TAWAM Medical Library o UAE Higher Education Library Consortium / Library Information Web Access (LIWA) • Egypt o Egyptian Universities Library Consortium (EULC) • Jordan o Jordanian Consortium o Center of Excellence • Lebanon o Lebanese Academic Library Consortium (LALC) • Qatar o Hamad Medical Corporation o Qatar Foundation Copyright © 2012 ACCUCOMS 9
  • 11. TECHNOLOGY +*,-.*-,"/-*-,.()#*"012234" *)# !"# !)# $)# $%# ")# "&# ')# '(# ')# %*# %!# %)# %'# %&# !"#$"%#%&'()#*" &$# &)# &'# &)# ()# (%# ()# $# (# )# -# 3# # # ;# # /# 6# # # # # # L# # # 98 ?1 /? 1 ; 0?1 0?1 26 H1 16 10 12 1? HI 0?2 +, 1 .01 @ ; K?@ 89 0> 5 45 B <H G2 6? ./0 01 :1 -G 8 A= J2 C= F8 80 0?; ,3 ? #, 7 20 => #C <1 16 6? E 2/3 D1 Technologically, the MENA region is MENA FACTS developing at a rapid pace. The The number of mobile subscriptions uprisings in the MENA region have in the Middle East grew by 6.3 also been referred to as the million in the first quarter of 2012. “Facebook Revolution” because the This equals nearly 70000 new subscriptions per day. young protestors used Facebook, other social media and mobile Source: Ericsson Traffic and Market Report, June devices to find information, 2012 organise themselves and publish news. Access to mobile technology and the internet, as well as exposure to satellite tv have resulted in an informed, connected and technology-savvy region. MENA FACTS Electronic books are an excellent Additionally, social media appear way for publishers to avoid less to be a “gender equalizer”, with efficient distribution networks and similar use among male and increase revenues. female users. There is, however, still a gap in women’s usage of social media, which is linked to continuing societal and cultural constraints. Copyright © 2012 ACCUCOMS 10
  • 12. !"#$"%#%&'()#*" )# "# &)# &"# %)# %"# $)# $"# !)# !"# *+ ")# ,# -./ !"# 01 2# !$# 30 4 0/ # $!# 56 7 08 Copyright © 2012 ACCUCOMS 4# %&# 96 :8 .8 0 # &'# ;< /= 0 :# &(# >0 6= @0 8 #+ 2 1. /0 A ? 80 :8 # &%# 0: #9 1/ /84 11 < /81 .# &&# BC 0: '# # +(,-.##/"0-*-12()#*"345657" D </ <E E< '# # ,F GH 4 "# # I8? G0 !# # +2 F1 /80 !# # -/0 &# J# K1 C 1: &# #
  • 13. SURVEY RESULTS PARTICIPANTS Type of Organisation Other 8% Corporate 8% Medical 11% Academic 73% The majority of participating institutions (73%) are part of an academic organisation. The others are connected to medical institutions (11%), corporations (8%), or other types of organizations such as research and technology centers. All academic disciplines are represented, although the field of Professions & Applied Sciences (incl. Education, Health Science, Law) is mentioned most often as a focus area, followed by the Formal Sciences (incl. Computer Sciences, Mathematics) and the Social Sciences. Humanities and Natural Sciences are mentioned least often as fields of specialisation. Most of the respondents are information specialists and library directors. Just over a third of the participating institutions serve between 1000 and 5000 patrons. An equal portion serve more than 5000 (up to 25000) patrons. The rest serve fewer than 1000 patrons. Effects of Arab Spring The participating institutions were mostly situated on the Arabian Peninsula, as was to be expected considering the recent political Copyright © 2012 ACCUCOMS 12
  • 14. developments and changes in North Africa. Nearly three out of five respondents indicated that their institution had not been affected by recent political events. The other respondents stated that their institutions had been affected minimally or mildly. Those respondents who specified the manner in which their institutions had been affected by recent political developments mentioned various effects. In what way was your institution affected by recent political events? • Improved governance and management (Tunisia) • More students, library services and usage in order to cover geopolitical changes (Lebanon) • Budget cuts (Bahrain) • Budget cuts due to oil price fluctuations (United Arab Emirates) Has your institution been affected by recent (since 2010) political events? Yes, strongly 0% Yes, mildly 19% Minimally Not at all 23% 58% Copyright © 2012 ACCUCOMS 13
  • 15. COLLECTION DEVELOPMENT Current Collection 81-100% Books E-books Journals 61-80% E-journals Databases 41-60% % of collection 21-40% 0-20% Collections largely consist of books, e-journals and databases. Print journals are clearly less popular. Although the percentage of e- books is still relatively low, it has increased since 2009.** Priority for Future Collection Audio/Visual Digital Archives/ Repositories Databases High Medium E-journals Low Journals E-books Books ** ACCUCOMS held a similar survey among librarians in the MENA region in 2009. Copyright © 2012 ACCUCOMS 14
  • 16. Librarians in the MENA region mostly expect to add databases, e- journals and e-books too their collections. Audio/visual resources and print journals have low priority. Preferred Formats 100% 90% 80% 70% 60% Print + online 50% Online only 40% 30% 20% 10% 0% Journals Books None of the participating institutions prefer the print-only format. Institutions indicate a mixed preference for print-and-online and online-only. The online-only format is mostly preferred for journals, whereas usually both print and online copies of books are purchased. The choice for online-only or online-and-print journals appears to be related to the size of the institution; online-and-print journals are mostly preferred by smaller institutions. The main reasons given to explain a preference for online-only journals is that they are easy to find and handle, accessible from multiple locations, and save space. The accessibility of online-only resources has improved since 2009. Several respondents note that printed copies are still preferred in the Social Sciences and Humanities, and also for books. Copyright © 2012 ACCUCOMS 15
  • 17. Why do you prefer this format? “Science & technology users prefer online only, whereas humanities & social sciences still request printed resources.” - Academic library, Bahrain “Decisions are made based on price and availability. If a journal is too expensive in its electronic format, we will purchase in print. The same is true for books.” - Academic library, United Arab Emirates Library Budget for 2013-2015 Decrease 12% Increase 48% Stay same 40% Libraries in the MENA region mostly expect their budget to stay the same (40%) or to increase (48%). The most optimistic respondents are from Lebanon, Qatar and Saudi Arabia. Librarians seem to be more positive about budget prospects compared to 2009. Copyright © 2012 ACCUCOMS 16
  • 18. INTERACTION WITH PUBLISHERS How do you prefer to receive information about products and services? Conferences Website/social media Listservs/forums/etc Prefer Neutral Dislike Consortium Subscription agent Publisher and/or Dedicated Representative Institutions in the MENA region prefer to receive information about products and services directly from the publisher or a dedicated representative, or via a website / social media. Preferences have changed since 2009, when receiving information via the subscription agent was strongly preferred. Whereas conferences were not very popular as a source of information in 2009 (strongly disliked), they are seen as neutral-to-positive in 2012. I would like to see... “... more focus from international publishers on the Gulf region & Middle East libraries, including attendance of regional library conferences and sponsoring of medium-sized librarian meetings.” - Academic library, Qatar Copyright © 2012 ACCUCOMS 17
  • 19. Respondents were asked to put the communication methods listed above in order of preference. Based on the order indicated, each communication method received a score per respondent. The overall scores were then compared. Although preferences obviously vary, email is the most popular communication method for libraries in the MENA region. The next popular sources of information are websites / social media and personal visits. Postal mail, telephone and fax were not ranked as preferred methods as often. These results have not changed much compared to 2009. Copyright © 2012 ACCUCOMS 18
  • 20. Preferred Incentives Sample issues First-year discount Trial period Valued-client discounts Free online access with print Package discounts No annual price rise Respondents were asked to list the three incentives they preferred most. Trial periods, package discounts and the absence of an annual price rise are the most appreciated incentives among libraries in the MENA region. In 2009, valued client discounts and free online access with a print subscription were most popular. "Publishers should re-examine the fte subscription model when dealing with academic libraries in the MENA region as most universities are only just starting to offer postgraduate and research courses. This means that usage is in no way comparable to usage in other countries like the US, UK, etc. The language factor is also very important as English is the not the first or native language in this part of the world. A new subscription model based on usage volume (bands) may be an option; it could become more affordable and would act as an incentive to encourage libraries to acquire more resources." - Academic institution, Bahrain Copyright © 2012 ACCUCOMS 19
  • 21. Most Important Services Frequent phone calls about subscriptions Being contacted in own language Information via email Technical assistance (e.g. about news and changes activation) Quick response to questions and complaints Respondents were asked which of the listed services were most important to them. They overwhelmingly selected technical assistance, email updates and quick responses to questions and complaints. Being contacted in one’s own language has become less important to librarians in the MENA region since 2009, while technical assistance has increased in importance. Copyright © 2012 ACCUCOMS 20
  • 22. CONCLUSIONS • Although the MENA region is currently undergoing economic and political changes which make it hard to predict the future, it is clear that the region has much to offer: it is a large regional market with a favourable geographic location as well as a young and dynamic population. • Despite economic stagnation in the MENA region (especially in oil-importing countries), now is the time for publishers to increase their presence in the region. Chances for publishers lie in the increased regional importance of job creation and economic diversification. Education and job skills, especially those which prepare workers for the private sector, are priorities across the region. The largest growth market for publishers is education, in English and Arabic. • No two countries in the MENA region are the same, and publishers should take language, culture as well as economic and political structures into account when contacting (potential) customers. Personal introductions and relationships are indispensable when doing business in the MENA region. • Libraries in the MENA region are mostly planning to add digital resources to their collections. Journals are preferred as online only, and e-books are increasingly popular. However, in many cases price differences between print and online copies are decisive. Databases remain a popular content solution. • Scientific, technical and medical (STM) works are the biggest market for international publishers. These works are mostly purchased in English, and occasionally in French. • Trial periods and package discounts are welcomed as incentives for purchase. An annual price rise is experienced as negative. Some institutions suggest a separate subscription model for libraries in the MENA region, since models used in the United States and United Kingdom are experienced as incomparable and less affordable. • Libraries are eager for publishers to dedicate time, personnel and resources to the MENA region. Personal visits and conference attendance are highly appreciated. Copyright © 2012 ACCUCOMS 21
  • 23. ABOUT ACCUCOMS ACCUCOMS is an independent provider of services to academic and professional publishers around the world. Established in 2004, ACCUCOMS now offers services in Europe, North America, Latin America, the Middle East, North Africa and India. OUR SERVICES • sales and conference representation • telemarketing • content strategies OUR STRENGTHS • industry expertise • local knowledge • multilingual staff • insightful reporting • dialog, not scripts • customer contacts HEADQUARTERS Dellaertweg 7B 2316 WZ Leiden The Netherlands T +31 88 4100 400 F +31 88 4100 401 W www.accucoms.com E info@accucoms.com Copyright © 2012 ACCUCOMS 22
  • 24. APPENDIX A – POPULATION Urban Population population Country (2010) (% of total) Algeria 35468000 67 Bahrain 1262000 89 Djibouti 889000 88 Egypt 81121000 43 Iran 73973000 70 Iraq 32031000 66 Israel 7624000 92 Jordan 6047000 79 Kuwait 2736000 98 Lebanon 4227000 87 Libya 6355000 78 Mauritania 3460000 41 MENA region 331263000 58 Morocco 31951000 57 Oman 2783000 72 Palestinian Territories 4152000 72 Qatar 1759000 96 Saudi Arabia 27448000 84 Sudan 43552000 45 Syria 20447000 55 Tunisia 10549000 67 UAE 7512000 78 Yemen 24053000 32 Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for South Sudan and Western Sahara. Copyright © 2012 ACCUCOMS 23
  • 25. B – POPULATION UNDER 30 Total Population population under 30 in in % of thousands thousands population Country (2010) (2010) under 30 Algeria 20524 35711 57 Bahrain 626 1266 49 Djibouti 587 892 66 Egypt 48937 81675 60 Iraq 22322 31809 70 Israel 3698 7631 48 Jordan 4216 6218 68 Kuwait 1494 2744 54 Lebanon 2180 4276 51 Libya 3746 6393 59 MENA region 217092 352658 62 Morocco 18151 32207 56 Palestinian Territories 2886 4052 71 Oman 1760 2797 63 Qatar 788 1761 45 Saudi Arabia 15730 27610 57 Sudan 29509 43719 67 Syria 13358 20544 65 Tunisia 5452 10603 51 United Arab Emirates 3730 7517 50 Yemen 17985 24125 75 Source: United Nations Population Division, http://esa.un.org/unpd/wpp/, June 2012. No data was available for South Sudan and Western Sahara. Copyright © 2012 ACCUCOMS 24
  • 26. C – GDP AND GNI PER CAPITA GNI per capita, GDP per Year Atlas Year Country capita ($) (GDP) method ($) (GNI) Algeria 4567 2010 4390 2010 Bahrain 17609 2009 18730 2008 Djibouti 1203 2009 1270 2009 Egypt 2698 2010 2420 2010 Iran 4526 2009 4520 2009 Iraq 2565 2010 2340 2010 Israel 28506 2010 27180 2010 Jordan 4560 2010 4340 2010 Kuwait 41365 2009 47790 2007 Lebanon 9228 2010 8880 2010 Libya 9957 2009 12320 2009 Mauritania 1044 2010 1000 2010 MENA region 3644 2010 3874 2010 Morocco 2796 2010 2850 2010 Oman 17280 2009 18260 2009 Palestinian Territories/West Bank & Gaza - - 1250 2005 Qatar 61532 2009 - - Saudi Arabia 15836 2010 16190 2009 Sudan 1425 2010 1270 2010 Syria 2893 2010 2750 2010 Tunisia 4199 2010 4160 2010 UAE 39623 2010 41930 2009 Yemen 1300 2010 1170 2010 Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for South Sudan and Western Sahara. Copyright © 2012 ACCUCOMS 25
  • 27. D – LITERACY AND TERTIARY ENROLLMENT Literacy School rate, adult enrollment, total (% of Year tertiary (% Year Country people 15+) (literacy) gross) (enrollment) Algeria - 31 2010 Bahrain 91 2009 - - Djibouti - - 3 2009 Egypt - - 30 2008 Iran 85 2008 43 2010 Iraq 78 2009 - - Israel - - 62 2009 Jordan 92 2007 42 2009 Kuwait 94 2008 - - Lebanon 90 2007 54 2010 Libya 89 2009 - - Mauritania 57 2009 4 2010 MENA region 74 2009 27 2009 Morocco 56 2009 13 2009 Oman 87 2008 24 2010 Palestinian Territories 95 2009 50 2010 Qatar 95 2009 10 2010 Saudi Arabia 86 2009 37 2010 Syria 84 2009 - Tunisia 78 2008 34 2009 UAE - - - - Yemen 62 2009 10 2007 Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for South Sudan, Sudan and Western Sahara. Copyright © 2012 ACCUCOMS 26
  • 28. E – PUBLIC SPENDING ON EDUCATION Public spending on education Public (% of spending on government Year education Year Country expenditure) (spending) (% of GDP) (spending) Algeria 20.3 2008 4.3 2008 Bahrain 11.7 2008 2.9 2008 Djibouti 22.8 2007 8.4 2007 Egypt 11.9 2008 3.8 2008 Iran 19.8 2010 4.7 2010 Iraq - - - - Israel 13.7 2008 5.9 2008 Jordan - - - - Kuwait - - - - Lebanon 7.2 2009 1.8 2009 Libya - - Mauritania 15.2 2010 4.3 2010 MENA region 20 2008 2008 Morocco 25.7 2008 5.4 2009 Oman - - 4.4 2009 Palestinian Territories - - - - Qatar 8.2 2008 2.4 2008 Saudi Arabia 19.3 2008 5.6 2008 Syria 16.7 2007 4.9 2007 Tunisia 22.7 2008 6.3 2008 UAE 23.4 2009 1.0 2009 Yemen 16 2008 5.2 2008 Source: World Bank, http://data.worldbank.org/region/MNA, June 2012. No data was available for Iraq, Jordan, Kuwait, Libya, Palestinian Territories, South Sudan, Sudan and Western Sahara. Copyright © 2012 ACCUCOMS 27
  • 29. F – SOURCES & FURTHER INFORMATION Arab Social Media Report, www.arabsocialmediareport.com. BBC News – Arab Uprising, www.bbc.co.uk/news/world-middle-east-12813859. International Monetary Fund, http://www.imf.org. Middle East Economic Survey, www.mees.com/. Middle East Youth Initiative, http://www.shababinclusion.org. OECD, www.oecd.org. Publishing Perspectives, http://publishingperspectives.com. TIME: The New Middle East, ed. Bobby Ghosh, New York: Time Books, 2012. United Nations Population Division, esa.un.org/unpd/wpp/. World Bank, data.worldbank.org/region/MNA. www2.ohchr.org/english/ohchrreport2011/web_version/ohchr_report2011_web/al legati/25_MENA.pdf www.indexmundi.com/map/ edition.cnn.com/interactive/2011/02/tech/map.mideast.tech/index.html Dhillon, Navtej & Yousef, Tarik. Inclusion: Meeting the 100 Million Youth Challenge. Middle East Youth Initiative. 2007. www.shababinclusion.org Happe, Frederic. “'Arab Spring' heralds new era for publishers.” Middle East Online http://www.middle-east-online.com/english/?id=48542 McLaughlin, Brenna. “Report from Abu Dhabi Book Fair 2011.” AAUP Net http://www.aaupnet.org/news-a-publications/aaup-publications/the- exchange/the-exchange-archive/spring-2011/392-report-from-abu-dhabi- book-fair-2011 Pavel, Tal. “The internet and mobile phones in the service of the revolution.” Guardian Professional www.guardian.co.uk/media-network-partner-zone- publici/internet-mobile-revolution?newsfeed=true Roudi, Farzaneh. Youth Population and Employment in the Middle East and North Africa: Opportunity or Challenge. 2011. www.un.org/esa/population/meetings/egm-adolescents/roudi.pdf Copyright © 2012 ACCUCOMS 28