The document provides guidance for nominating partnerships for arts and business awards. It emphasizes reading the nomination guidelines closely, involving both partner organizations, and addressing what the judges are looking for through clear, compelling, convincing and concise writing. The four 'C's of an effective nomination are identified as being clear, compelling, convincing and concise. Examples of effective and edited nominations are provided.

1. Making your nomination a winner Barclay Price, Director Arts & Business Scotland

3. Reading between the (guide)lines

4. Take care to read the guidelines Read the guidelines carefully. The questions are framed as a guide to elicit the necessary information for comparison. However should your project be such that it is difficult to describe it by answering the set questions, then work within the framework as best you can but ensure you describe your project fully. If in doubt about anything then ask. Where there is a maximum word count keep to that – otherwise the judges may decided not to consider your nomination.

6. What are the judges looking for ?

8. Making the best case – the four ‘C’s

10. Be clear

13. Be compelling

16. Be convincing

19. Be concise

25. Stand back and have a look

27. And hopefully you may win...