This presentation is a take on the ‘American Hustle’ approach to finding leads, drawing customers and closing deals!

1. AAyuja © 2013
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
Sales Lessons from American Hustle
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Meet Goals, Beat Competition, Exceed Expectations
*Via Inc.*Via Inc.

2. AAyuja Internal and Confidential © 2012
Make Them Think it Was Their Idea
Much to the chagrin of the FBI agent,
Rosenfeld insists on reeling in the marks
slowly, to the point of making it seem as
if the plan was their idea. For example,
Rosenfeld recruits a friend to dress up as
an Arab sheik and walk around with him
so targets will beg him to let them do
business with his wealthy friend.
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A milder version of this plays out in the real world, too. Peter
Njongwe, who runs a business in Canada selling African-
Canadian inspired art and accessories, gave me the example
of a customer who is "just looking." Instead of turning her
attention toward a specific item, he'll reply, "I like looking at
nice things, too." That kind of comment can turn an
encounter into a conversation, rather than a situation that
puts a customer on edge.

3. Create a Need in Your Customer
In the film, Bale's character learns this
lesson at a young age. When his father's
glass business struggles, Bale drums up
demand by throwing rocks at window
storefronts. It's not the most ethical
example, we suppose, but it's a good
lesson: Sometimes customers don't need
your business until you prove there's a
need.
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Is the enamel wearing off your teeth? Does the car you drive
say you're not the man you wish you were? Spend a few
minutes watching TV and you'll find ad after ad trying to get
you to buy over-priced toothpaste, high-end cars, and a
million other things.

4. Repeat Customers Are the Best
Customers
Before dealing in fake art and other illicit
hustles, he owns and operates a small
chain of dry cleaners, one of the
best bricks-and-mortar recurring revenue
models there is. The whole point is that
it's usually easier (and cheaper) to retain
a customer than find a new one.
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The movie takes place in the late 1970s, long before the
Internet and uniquely evil tactic of signing up customers for
credit cards without their knowledge came into
being. Much in the way the latter service is hard to cancel,
Rosenfeld understands recurring revenue can work like
magic.

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6. http://www.aayuja.com/resources/blogs/
We act as growth partner to fast growing technology
companies. Our array of inside sales and marketing services
help them augment their businesses in the most profitable
manner.
For Technology Sales And Marketing Resources
Visit Our Blog
For free eBooks and more visit
http://www.aayuja.com/resources/resourceslibrary/