This presentation is part one of a series. In this series we highlight some of the best books on sales.

1. AAyuja © 2013
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
5 Great Books on Sales
Meet Goals, Beat Competition, Exceed Expectations
Volume 1
Via our friends from Inc

2. Spin Selling
This is the book that turned selling from
an art into a science. While other sales
books are heavy with anecdotes and
assumptions, Neil Rackham examined
hard evidence of actual sales
performance and codified what works--
and what doesn't--in real world sales
situations. A must read for everyone who
sells.
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3. AAyuja Internal and Confidential © 2012
The Little Red Book of Selling
We like to think of Jeff Gitomer as the
"Seth Godin" of the sales world. Jeff has
a knack for distilling complex business
issues down to their essence, and then
explaining exactly how to use that
essence to make yourself more
successful.
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4. AAyuja Internal and Confidential © 2012
Secrets of Closing the Sale
There's a reason why Zig Ziglar's death
last November generated an outpouring
of tributes from nearly every corner of
the business world. It's been said that all
successful people "stand on the
shoulders of giant." For the world of
sales, Zig was the ultimate giant, the
pioneer who laid out the basic principles
on which all sales technique and training
is based.
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5. AAyuja Internal and Confidential © 2012
The Greatest Salesman in the World
In addition to being a groundbreaking
business, Og Mandino's classic helps the
reader discover the positive "why"
behind selling, reframing the act of
selling from something that's
manipulative to the act of helping other
people achieve their dreams.
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6. AAyuja Internal and Confidential © 2012
How to Master the Art of Selling
It's difficult to overestimate the
enormous influence that Tom Hopkins
has had on the world of sales. He was
the first to recognize that what's now
considered commonplace: that selling is
primarily a process of managing your
own fears and focusing on what the
customer needs.
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