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2008 Wisconsin
International Trade Conference
        May 13, 2008
U.S. Export
               Compliance




Disclaimer: This presentation does not represent legal advice, simply a collection of U.S. Export
Compliance experiences. For legal advice regarding each organization’s specific situation,
expert legal advice should be sought.
Moderator
Steve Rubinson, MWTA Compliance Committee Co-Chair

Presenters – in order:
   The Global Company… Why is Export Compliance
   Important? – Linda Bourdo-Zuehlke, GE Sensing
   Business Case - Steve Rubinson, JohnsonDiversey, Inc.
   What are ITAR & Export Licensing? - Candace
   Knuteson, Derco Aerospace
   Fact or Fiction: Breaking Down the Substantive Export
   Risk Areas - Joan Koenig, Drinker Biddle & Reath LLP
   Q&A - all
The Global Company…




Why is Export
Compliance Important?
Exporting…a little history
   Exporting Good for Wisconsin
             Good for the country

   Post 911      CBP more organized, sophisticated
                 Also-Export Enforcement

   Weapons of mass destruction, Terrorists, Terrorist Sympathies-Not just a US
   import concern, global-just like everything else

   Products with the capabilities of being used for something other than what
   they were intended are crossing borders every day.

   Denied Parties and entities are creative in obtaining the products that they
   are looking for.
Sell Product Globally

                         Encourage Sales Teams

                         Establish Distributors
          Product
                         Build a Customer Base/End User
          Sales People
                         Training
 Global
          Customers      Technology Upgrades
Company
          Technology     Proprietary Enhancements

                         Research & Development
          Finances
                         Communications/Emails

                         Internet

                         Financial Transactions
Denied Party Lists

The regulations do not say how to screen against the
Denied Party Lists, or how often to screen against the lists.
The regulations basically say…..

You may not do business with anyone on the Denied Party Lists.


                                           Distributors
                                           End Users
               DPL                         Banks
            (dynamic lists)                New Customers
                                           Field Engineers
                                           Other???
1) Know your Product
       ECCN/Country
2) Know your Customer
       Distributors
       End-Users
3) Screen Against Denied Party Lists
       Screen to mitigate your company risk
                 -only affiliates
                 -global
                 -countries of concern
4) Export Management System
       Written Internal Controls
                 -ownership
                 -established processes
                 -training
                 -record keeping
                 -audit and validation
Do you know your products?
   • Export Control Classification Number (ECCN)
   • Harmonized Code
   • Country of Origin
Do you know your customers?
   • End User
      – Watchlist Screening
   • End Use
   • Country of Ultimate Destination
      – Embargoed Country Screening
 Export Control Classification Number (ECCN)
 Export Administration Regulations
 DPL Lists/Screening Tools
Legal Implications
Purposes of export control laws and regulations
   • Prevent the proliferation of sensitive technologies
     (not an exhaustive list)
       – Advanced computer technology
       – Military and dual-use items (military and
         civilian)
       – Weapons of mass destruction (nuclear,
         chemical, biological)
   • Implement sanctions as part of US foreign policy
   • Implement multi-country sanctions (UN) to which
     the US is a party
Potential Consequences of Non-Compliance

 Fines and penalties ($)
    • Corporate liability risk – up to $500K per incident
    • Personal liability risk – up to $250K per incident
    • Criminal penalties, including officers of
      corporations
 Sanctions such as loss of export privileges
 Disruption of business
Business Case: JohnsonDiversey Inc.
JohnsonDiversey Inc.
Headquarters: Sturtevant, WI
Businesses:
• Cleaning Chemicals
• Dispensing and Application Equipment
Geographic Scope: Global
Global Reach: Presence in 55 Countries
Complex Environment
Process Understanding
JohnsonDiversey Global Value Chain Export Order Process – Micro – Version 3 – Dated 24 October 2007
  (or JD Plant)
    Customer




                                                Order Product                                                                     Record-                           Receive
                                                                                  Receive Order
                        Start                   Via e-mail, fax                                                                   keeping                           Shipping
                                                                                   Confirmation
                                                or ERP system                                                                      (End)                           Documents
     Regulatory




                                       Work with
                                        I/E to
                                       Resolve



                                           No
Export Dept.

 Regional)
 (Local or




                     Check                                        Process Order                                                                                 Finalize and send
                                                                                      Release Order                   Book with         Receive booking                                     Record-
                   Regulatory             OK?                        in ERP                                                                                     export documents
                                                       Yes                            to Warehouse                     Freight         details and release                                  keeping
                  Requirements                                       System                                                                                     to Forwarder and
                                                                                                                      Forwarder             shipment                                         (End)
                                                                                                                                                                    Customer


                                                                                                                 No
Warehouse
(Onsite or
 Offsite)




                                                                          Pick/Pack/Label                                                                        Print BOL and
                                                                                                      Customer
                                                                         and advise details                                                                     Confirm shipment
                                                                                                      Routed?
                                                                           to Export Staff                                                                        against BOL



                                                                                                        Yes
  Forwarder
   Freight




                                                                                                    Receive                            Book with Carrier                           Receive
                                                                                                    Booking                            and send details                        documents and
                                                                                                  Request from                         to customer and                           prepare for
                                                                                                   Customer                             JD Export staff.                         importation



Note 1: Export orders can be communicated in a number of different ways. Plant to plant orders between JD companies are not always placed via an ERP system. Best
practice for plant-to-plant orders on the same ERP system (SAP or JD Edwards) is to perform a “stock transfer” between JD entities. The receiving company sells the goods
to the local customer, who may be a distributor or an end user.
                                                                                                                                                                               Import Process
Note 2: Sub-process to check regulatory requirements is primarily a manual process for many exporting locations, and is often incomplete, not covering all areas of
                                                                                                                                                                                   (Start)
regulatory concern. This is a process gap that must be addressed to meet Legal requirements.
Note 3: ERP systems cover a great majority of Import/Export transactions, divided between SAP in EMA and JD Edwards (2 instances) for the rest of the world. Some JD
subsidiaries still use legacy systems or non-standard versions of SAP, and will eventually switch over to one of the main ERP systems, depending on region.
Note 4: International Terms of Sale (Incoterms) vary from region to region. EMA sells primarily on an EXW basis, while NA has recently standardized on a CIF basis.
Should further standardization of Incoterms occur, this process flow chart would be updated to reflect any process changes that might occur.
Development of the Export Compliance Function
            at JohnsonDiversey

2002 – Johnson Wax Professional (US) acquires DiverseyLever from
        Unilever (Anglo-Dutch). Export compliance processes in infancy
2005 – Decentralized Regional Environment – North American region
       implements automated restricted party screening
2006 – Licensed US Customs broker hired as Global Import/Export
       department head within Value Chain function
2007 – Business case made to expand the use of automated restricted
       party screening beyond North America
2008 – Expanding restricted party screening, moving towards centralized
       oversight of export compliance processes, involving global staff


Senior Management Support was strong from the beginning, and
remains strong today
Interim Actions Taken While
 Automating Restricted Party Screening
•Use existing resources to screen trade party lists of
regions outside North America
•Communicate US export compliance requirements
to foreign subsidiaries
•Communicate compliance vision as well as risk
reduction activities to senior management
•Develop training materials to expand general
awareness of global trade compliance
•Process exceptions
What is ITAR?




What is Export Licensing?
ITAR Export Licensing Issues
  Registration Requirements
  Commodity Jurisdiction
     • See thru Rule or Tainting
  Defense Articles
     • Hardware
     • Technical Data
  Defense Services
  Foreign Nationals
  Brokers
  Exemptions
  Recordkeeping
ITAR Implications on the Business
  Foreign Sales
  Foreign Joint Ventures/Strategic Alliances (Teaming)
  Foreign Procurement
  Domestic Transfers
    • Employees
    • Visitors
    • Suppliers/Customers
ITAR Authorizations
  DSP-5 (Permanent export)
  DSP-61 (Temporary import)
  DSP-73 (Temporary export)
  DSP-119 (Amendments)
  Agreements
     • Technical Assistance Agreements
     • Manufacturing License Agreements
     • Distribution Agreements
  Exemptions
Other ITAR Correspondence

  Commodity Jurisdiction (CJ)
  Prior Notification
  Prior Approval
  General Correspondence
  • Advisory opinion
  • Retransfer
ITAR Licensing-Plan Ahead
  ITAR licensing takes time so try to plan ahead, build in
    flexibility, and have patience.
  TAA/MLA approvals and DSP-5 for Foreign Nationals
    can take over three months.
  Licensing approvals involve inter-agency review
     • DTSA
     • DOD service branches
     • Intelligence agencies
ITAR Violations
 Failure to Register (Manufacturer/Exporter/Broker)
 Exporting or attempting to export without required licensing
   approval/authorization
 Exceeding scope of license/approval/exemption
 Failure to comply with license terms, conditions, provisos
 Failure to comply with recordkeeping requirements
 Failure to comply with notification requirements
ITAR Best Practices
  “Flow Down”
      • Functional areas
      • Post authorization checklists/license reviews
  Networking
     • Councils or Trade Associations
  Education/Training
     • External
         – IIEI and SIA
     • Internal
         – Brown Bag sessions and Survey Monkey
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Export presentation updated january 27, 2011

  • 1. 2008 Wisconsin International Trade Conference May 13, 2008
  • 2. U.S. Export Compliance Disclaimer: This presentation does not represent legal advice, simply a collection of U.S. Export Compliance experiences. For legal advice regarding each organization’s specific situation, expert legal advice should be sought.
  • 3. Moderator Steve Rubinson, MWTA Compliance Committee Co-Chair Presenters – in order: The Global Company… Why is Export Compliance Important? – Linda Bourdo-Zuehlke, GE Sensing Business Case - Steve Rubinson, JohnsonDiversey, Inc. What are ITAR & Export Licensing? - Candace Knuteson, Derco Aerospace Fact or Fiction: Breaking Down the Substantive Export Risk Areas - Joan Koenig, Drinker Biddle & Reath LLP Q&A - all
  • 4. The Global Company… Why is Export Compliance Important?
  • 5. Exporting…a little history Exporting Good for Wisconsin Good for the country Post 911 CBP more organized, sophisticated Also-Export Enforcement Weapons of mass destruction, Terrorists, Terrorist Sympathies-Not just a US import concern, global-just like everything else Products with the capabilities of being used for something other than what they were intended are crossing borders every day. Denied Parties and entities are creative in obtaining the products that they are looking for.
  • 6. Sell Product Globally Encourage Sales Teams Establish Distributors Product Build a Customer Base/End User Sales People Training Global Customers Technology Upgrades Company Technology Proprietary Enhancements Research & Development Finances Communications/Emails Internet Financial Transactions
  • 7. Denied Party Lists The regulations do not say how to screen against the Denied Party Lists, or how often to screen against the lists. The regulations basically say….. You may not do business with anyone on the Denied Party Lists. Distributors End Users DPL Banks (dynamic lists) New Customers Field Engineers Other???
  • 8. 1) Know your Product ECCN/Country 2) Know your Customer Distributors End-Users 3) Screen Against Denied Party Lists Screen to mitigate your company risk -only affiliates -global -countries of concern 4) Export Management System Written Internal Controls -ownership -established processes -training -record keeping -audit and validation
  • 9. Do you know your products? • Export Control Classification Number (ECCN) • Harmonized Code • Country of Origin Do you know your customers? • End User – Watchlist Screening • End Use • Country of Ultimate Destination – Embargoed Country Screening Export Control Classification Number (ECCN) Export Administration Regulations DPL Lists/Screening Tools
  • 10. Legal Implications Purposes of export control laws and regulations • Prevent the proliferation of sensitive technologies (not an exhaustive list) – Advanced computer technology – Military and dual-use items (military and civilian) – Weapons of mass destruction (nuclear, chemical, biological) • Implement sanctions as part of US foreign policy • Implement multi-country sanctions (UN) to which the US is a party
  • 11. Potential Consequences of Non-Compliance Fines and penalties ($) • Corporate liability risk – up to $500K per incident • Personal liability risk – up to $250K per incident • Criminal penalties, including officers of corporations Sanctions such as loss of export privileges Disruption of business
  • 13. JohnsonDiversey Inc. Headquarters: Sturtevant, WI Businesses: • Cleaning Chemicals • Dispensing and Application Equipment Geographic Scope: Global
  • 14. Global Reach: Presence in 55 Countries
  • 16. Process Understanding JohnsonDiversey Global Value Chain Export Order Process – Micro – Version 3 – Dated 24 October 2007 (or JD Plant) Customer Order Product Record- Receive Receive Order Start Via e-mail, fax keeping Shipping Confirmation or ERP system (End) Documents Regulatory Work with I/E to Resolve No Export Dept. Regional) (Local or Check Process Order Finalize and send Release Order Book with Receive booking Record- Regulatory OK? in ERP export documents Yes to Warehouse Freight details and release keeping Requirements System to Forwarder and Forwarder shipment (End) Customer No Warehouse (Onsite or Offsite) Pick/Pack/Label Print BOL and Customer and advise details Confirm shipment Routed? to Export Staff against BOL Yes Forwarder Freight Receive Book with Carrier Receive Booking and send details documents and Request from to customer and prepare for Customer JD Export staff. importation Note 1: Export orders can be communicated in a number of different ways. Plant to plant orders between JD companies are not always placed via an ERP system. Best practice for plant-to-plant orders on the same ERP system (SAP or JD Edwards) is to perform a “stock transfer” between JD entities. The receiving company sells the goods to the local customer, who may be a distributor or an end user. Import Process Note 2: Sub-process to check regulatory requirements is primarily a manual process for many exporting locations, and is often incomplete, not covering all areas of (Start) regulatory concern. This is a process gap that must be addressed to meet Legal requirements. Note 3: ERP systems cover a great majority of Import/Export transactions, divided between SAP in EMA and JD Edwards (2 instances) for the rest of the world. Some JD subsidiaries still use legacy systems or non-standard versions of SAP, and will eventually switch over to one of the main ERP systems, depending on region. Note 4: International Terms of Sale (Incoterms) vary from region to region. EMA sells primarily on an EXW basis, while NA has recently standardized on a CIF basis. Should further standardization of Incoterms occur, this process flow chart would be updated to reflect any process changes that might occur.
  • 17. Development of the Export Compliance Function at JohnsonDiversey 2002 – Johnson Wax Professional (US) acquires DiverseyLever from Unilever (Anglo-Dutch). Export compliance processes in infancy 2005 – Decentralized Regional Environment – North American region implements automated restricted party screening 2006 – Licensed US Customs broker hired as Global Import/Export department head within Value Chain function 2007 – Business case made to expand the use of automated restricted party screening beyond North America 2008 – Expanding restricted party screening, moving towards centralized oversight of export compliance processes, involving global staff Senior Management Support was strong from the beginning, and remains strong today
  • 18. Interim Actions Taken While Automating Restricted Party Screening •Use existing resources to screen trade party lists of regions outside North America •Communicate US export compliance requirements to foreign subsidiaries •Communicate compliance vision as well as risk reduction activities to senior management •Develop training materials to expand general awareness of global trade compliance •Process exceptions
  • 19. What is ITAR? What is Export Licensing?
  • 20. ITAR Export Licensing Issues Registration Requirements Commodity Jurisdiction • See thru Rule or Tainting Defense Articles • Hardware • Technical Data Defense Services Foreign Nationals Brokers Exemptions Recordkeeping
  • 21. ITAR Implications on the Business Foreign Sales Foreign Joint Ventures/Strategic Alliances (Teaming) Foreign Procurement Domestic Transfers • Employees • Visitors • Suppliers/Customers
  • 22. ITAR Authorizations DSP-5 (Permanent export) DSP-61 (Temporary import) DSP-73 (Temporary export) DSP-119 (Amendments) Agreements • Technical Assistance Agreements • Manufacturing License Agreements • Distribution Agreements Exemptions
  • 23. Other ITAR Correspondence Commodity Jurisdiction (CJ) Prior Notification Prior Approval General Correspondence • Advisory opinion • Retransfer
  • 24. ITAR Licensing-Plan Ahead ITAR licensing takes time so try to plan ahead, build in flexibility, and have patience. TAA/MLA approvals and DSP-5 for Foreign Nationals can take over three months. Licensing approvals involve inter-agency review • DTSA • DOD service branches • Intelligence agencies
  • 25. ITAR Violations Failure to Register (Manufacturer/Exporter/Broker) Exporting or attempting to export without required licensing approval/authorization Exceeding scope of license/approval/exemption Failure to comply with license terms, conditions, provisos Failure to comply with recordkeeping requirements Failure to comply with notification requirements
  • 26. ITAR Best Practices “Flow Down” • Functional areas • Post authorization checklists/license reviews Networking • Councils or Trade Associations Education/Training • External – IIEI and SIA • Internal – Brown Bag sessions and Survey Monkey