4. ABOUT VODAFONE
• Vodafone was launched on 1 January 1985 under the name,
Racal-Vodafone (Holdings) Ltd.
• Vodafone Group is a British multinational telecommunications
company headquartered in London.
• It is the world’s second-largest mobile telecommunications
company. (1st being China Mobile).
• Vodafone owns and operates networks in over 30 countries and
has partner networks in over 50 additional countries.
1985-1997
1997- PRESENT
6. KEY YEARS
2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7
billion.
In the same year company 'Hutch' is rebranded to 'Vodafone'.
2011: Vodafone Group buys out its partner Essar from its Indian
mobile phone business.
It paid $5.46 billion to take Essar out of its 33% stake in the Indian
subsidiary.
8. VISION
MISSIO
N
To be one of the most
trusted companies in the
markets.
Providing customers with
innovative, affordable and
customer
friendly
communication services.
To enrich customer’s
lives through unique
power
of
mobile
communication.
Aspire to be the most
respected and successful
telecommunications
company in India.
9.
10. KEY PEOPLE OF VODAFONE INDIA
MARTIN
PIETERS
ANJALIT
SINGH
SUNIL
SOOD
VIROTTO
A. CORLO
15. AWARDS
• Recognized as the Most Likeable Brand in the
consumer services category in 2011.
• Won the award for Innovation in Retail, at
International women leadership forum for Angel (all
women) stores across the country in 2012.
• Won the Retailer of the Year in the mobile and
telecom category at the Asia Retail Congress 2013.
16. PRODUCTS
PREPAID CONNECTIONS
PREPAID RECHARGE CARDS
TOP- UP’S
VODAFONE POST PAID
CALLING CARDS
VODAFONE PCO
MAGIC BOX HANDSET
BROADBAND SERVICES
SERVICES
TUNES AND DOWNLOADS
ENTERTAINMENT
SPORTS
DEVOTIONAL
NEWS AND UPDATES
ASTROLOGY
FINANCE
TRAVEL
18. MARKETING MIX
PRODUCT
A product with many
different features provides
customers
with
happy
opportunities to chat, play
games , information about
travel etc.,
Vodafone live! provides onthe-move
information
services
PLACE
Vodafone operates over 300
of its own stores.
It
also
sells
through
independent retailers.
It also offers online recharges
and services to meet every
customer at his/her door
step.
19. PRICE
Vodafone wants to make its
services accessible to as many
people as possible: from the
young, through apprentices and
high powered business
executives, to the more mature
users.
Offers various pricing structures
to suit different customer groups.
Monthly price plans are available
as prepay option.
PROMOTION
Vodafone works with icons
such as David Beckham to
communicate its brand values.
Advertising on TV, bill boards
and in other media outlets
spreads the image very
efficiently.
Developing
good
public
relations by spending press
releases to national news
papers to explain the ideas.
20. MARKETING STRATEGY
The Birth of Zoo-Zoo
a special character
was created specially
to convey a Value
Added Services(VAS)
offering
in each of
the new commercials.
21. HUMAN RESOURCES
With around 91,400 employees Vodafone have a wealth of
talent to draw this business forward.
In our people survey, 88% of employees agreed that Vodafone
treats people fairly, regardless of their gender, background,
age or beliefs.
22.
23.
24.
25. The Vodafone Foundation, a
charity registered in England,
provides grants, using its own
funds, to various charitable and
not-for-profit non-governmental
organizations in India that are
eligible to receive foreign
contributions and have received
the necessary registrations and
authorizations under applicable
laws of India.
WEBSITE: http://www.vodafone-foundation.in
28. STRENGHTS
Maintaining lead market
Position.
Delivering Value and
Efficiency.
Network infrastructure
Leading presence in
emerging markets such as
India
Large customer base
WEAKNESSES
Weaker signals of 3G are
terminating
the
loyal
customers of Vodafone.
Difficulty in understanding
faced by rural population.
Some advertisements have
no voice explanations and it
is difficult to grasp &
understand for the rural
people.
29. OPPORTUNITIES
Comprehensive increase
in Mobile users has paved
way
for
Telecom
Operators.
Growing global market
provides more
opportunities to develop
in non- Voda areas.
THREATS
Major intimidation (to make
timid) to the brand
VODAFONE.
Ads could get lost in major
marketing war during
promotional events.
Self competition among
carriers.
30.
31. Govt. and Legal issues affect
the company operations.
Regulation
Company’s cost capital.
Cost of 3G licenses.
Infrastructure
Cost of calls being driven
down.
Banning of phone in certain
circumstances.
World wide recession.
