1. Jacob Parry
@bocaj03
#VDLB
Value Driven Link Building
Wednesday, April 17, 13

2. Coming to Provo
@bocaj03 #VDLB
Wednesday, April 17, 13

3. DA: 92 DA: 84
DA: 79
DA: 87 DA: 98
DA: 73
@bocaj03 #VDLB
Wednesday, April 17, 13

4. Provo Buzz decided to take advantage of the local hype rather than
just wait for the big announcement, they created timely content that
people would relate to. They took a bold stance and became the
only site on the web to predict Google Fiber in Provo and in return
they got links from several high authority websites.
@bocaj03 #VDLB
Wednesday, April 17, 13

5. Overview
Value
Repurposing Content
Vanity
Link Finding Tools
@bocaj03 #VDLB
Wednesday, April 17, 13

6. @bocaj03 #VDLB
Wednesday, April 17, 13

7. What is the difference?
@bocaj03 #VDLB
Wednesday, April 17, 13

8. Repurposing Content
Benefits
Increase # of back links
Increase visibility
Get more milage out of your content ideas
Appeal to a larger audience
@bocaj03 #VDLB
Wednesday, April 17, 13

9. Repurposing Content
Example #1 Infographic
@bocaj03 #VDLB
Wednesday, April 17, 13

10. Repurposing Content
Infographic Slideshare
=
@bocaj03 #VDLB
Wednesday, April 17, 13

11. Repurposing Content
Infographic Slideshare or
=
@bocaj03 #VDLB
Wednesday, April 17, 13

12. Repurposing Content
Infographic Blog Post
=
@bocaj03 #VDLB
Wednesday, April 17, 13

13. Repurposing Content
Break it up into
Infographic smaller images
=
@bocaj03 #VDLB
Wednesday, April 17, 13

14. Repurposing Content
Break it up into
Infographic smaller images
=
@bocaj03 #VDLB
Wednesday, April 17, 13

15. Repurposing Content
Video
Infographic
=
1,243,668
@bocaj03 #VDLB
Wednesday, April 17, 13

16. Repurposing Content
Video
Infographic
=
@bocaj03 #VDLB
Wednesday, April 17, 13

17. Repurposing Content
Infographic Video
=
@bocaj03 #VDLB
Wednesday, April 17, 13

18. Repurposing Content
@bocaj03 #VDLB
Wednesday, April 17, 13

19. Repurposing Content
Example #2 Webinar
@bocaj03 #VDLB
Wednesday, April 17, 13

20. Repurposing Content
Webinar Audio Recording/Podcast
=
@bocaj03 #VDLB
Wednesday, April 17, 13

21. Repurposing Content
Webinar Transcript
=
@bocaj03 #VDLB
Wednesday, April 17, 13

22. Repurposing Content
Webinar Blog Post
=
@bocaj03 #VDLB
Wednesday, April 17, 13

23. Repurposing Content
Webinar White Paper
=
@bocaj03 #VDLB
Wednesday, April 17, 13

24. Repurposing Content
Webinar eBook
=
@bocaj03 #VDLB
Wednesday, April 17, 13

25. Get the idea?
@bocaj03 #VDLB
Wednesday, April 17, 13

26. Vanity
Example #1
Fan Art
Tagxedo
@bocaj03 #VDLB
Wednesday, April 17, 13

27. Vanity
Example #1
SLC|SEM
Fan Art
Tagxedo
@bocaj03 #VDLB
Wednesday, April 17, 13

28. Vanity
Example #1
Social Outreach
Building Relationships
@bocaj03 #VDLB
Wednesday, April 17, 13

29. Vanity
Example #2
Top Lists
@bocaj03 #VDLB
Wednesday, April 17, 13

30. Vanity
Example #2 Top Lists
Top 11 Coolest Places to Work in Seattle Top 10 Coolest Places to Work in Boston
@bocaj03 #VDLB
Wednesday, April 17, 13

31. Vanity
Example #2 Top Lists
@bocaj03 #VDLB
Wednesday, April 17, 13

32. Vanity
Example #2 Top Lists
https://www.enterasys.com/company/industry-news.aspx
DA: 72 PR: 7 DmR: 5.69
@bocaj03 #VDLB
Wednesday, April 17, 13

33. Vanity
Example #2 Top Lists
http://synapse.com/newsroom/press/oc-tanner-11-coolest-companies-work-seattle
DA: 46 PR: 5 DmR: 4.49
@bocaj03 #VDLB
Wednesday, April 17, 13

34. Link Finding Tools
@bocaj03 #VDLB
Wednesday, April 17, 13

35. Link Finding Tools
Reverse Image Search
@bocaj03 #VDLB
Wednesday, April 17, 13

36. Link Finding Tools
Reverse Image Search
@bocaj03 #VDLB
Wednesday, April 17, 13

37. Link Finding Tools
Reverse Image Search
@bocaj03 #VDLB
Wednesday, April 17, 13

38. Link Finding Tools
URL
@bocaj03 #VDLB
Wednesday, April 17, 13

39. Link Finding Tools
URL External
@bocaj03 #VDLB
Wednesday, April 17, 13

40. Link Finding Tools
URL External Links
@bocaj03 #VDLB
Wednesday, April 17, 13

41. Link Finding Tools
URL
@bocaj03 #VDLB
Wednesday, April 17, 13

42. Link Finding Tools
URL Links
@bocaj03 #VDLB
Wednesday, April 17, 13

43. Link Finding Tools
“employee recognition around the globe”
@bocaj03 #VDLB
Wednesday, April 17, 13

44. Link Finding Tools
“employee recognition around the globe” Mentions
@bocaj03 #VDLB
Wednesday, April 17, 13

45. Link Finding Tools
Site A?
Why look for links?
Site B?
Site C?
@bocaj03 #VDLB
Wednesday, April 17, 13

46. Remember...
Repurposing Content
Value
Vanity
Link Finding Tools
@bocaj03 #VDLB
Wednesday, April 17, 13

47. Jacob Parry
@bocaj03
#VDLB
Value Driven Link Building
Wednesday, April 17, 13