Today it is easy to become completely reliable on Google. With all the recent penalties and evolution of Google, it is important now more than ever to diversify your traffic sources. Here are 3 effective ways to diversify your traffic sources that you can start today.

1. Creating a safety
net through
quality content
SMX West
by
Josh Moody
@gotmoody
@97thfloor

2. introintro

3. we live in an unpredictable
time

4. algorithms costing companies big $$$

5. you could be pushed out of sight

6. and your data could disappear overnight

7. no need to be afraid

8. you just need to mitigate risk
by diversifying your traffic sources

9. social postcards

10. Social postcards for espnW

11. shared well on social

12. use as twitter cards

13. use as open graph images

14. picked up by many sites = referral traffic

15. social postcards increased Pinterest followers from
103 followers 3,770 followers

16. BuzzFeed

17. BuzzFeed had 941million views in the last 30 days

18. How can I get a
piece of that
traffic?

19. join the BuzzFeed community
http://www.buzzfeed.com/community

20. make sure your post is robust and picture/gif heavy

21. we added a social postcard and call to action at #3

22. that’s what I’m talking about

23. traffic
We’ve seen up to 10% of total views as referral traffic
10% of 370,000 = 37,000 views

24. Slideshare

25. take some of your content

26. chop it up for slideshare

27. another infographic to slice up

28. chop it up for slideshare

29. Then reuse in BuzzFeed
BuzzFeed
post
Placement
within post

30. Great exposure AND referral traffic!

31. Thank you!
@gotmoodyJosh Moody
97th Floor @97thfloor97thfloor.com