Colby Almond Getting Weird at #searchex with creative content and promotion. Talks about Pinterest and ways to use it to generate traffic, sales, branding and links.

1. Let’s Get WEIRD
Pinterest Virals and Marketing
Colby Almond
97th Floor
@colbyalmond

4. LET’S GET WEIRD
#letsgetweird

5. What is Pinterest?

6. If correctly planned, Pinterest can drive over
100,000+ visitors to your site.

7. Old Digg (R.I.P.) :

8. Reddit:

9. Pinterest:

10. So How Do I Get this Kind of Traffic?

11. Pinterest Demographics
Misconception : Pinterest is only for women.

12. Developing Content for Pinterest

13. Pinteresting Content
Rethink What You Thought About Infographics

14. Pinteresting Content
Infographics are awesome, but with Pinterest a
new type of content was born.

15. Instructographics

16. Instructographics
Exactly what are instructographics?

17. Instructographics
Instructographics : a vertical representation
of creative ideas or steps that guides the user
to make it themselves.

18. Instructographics
Steps to creating an instructographic:
• Find a creative idea that has viral potential.
• Create the steps in a vertical fashion that
are visually easy to follow.
• Finish with the end product.

19. Instructographic Examples
Large Title
Easy to
read steps

22. Instructographic Examples
Instructographics:
Size Matters

23. Instructographic Examples
Design every instructographic to be at least 500
pixels x 2,500 pixels . . . but no longer than 5,000.
The repin, like, and comment
buttons are ONLY at the top. If the
users have to scroll forever to the
bottom, chances are they will not
scroll back up.

24. Instructographic Examples
Why 2,500 pixels long?

25. Instructographic Examples
An Incorrect Graphic on Pinterest:
36,000 repins!
But how many
visitors….

26. Instructographic Examples
An incorrect graphic on Pinterest:
Only 3,651 views
on my site.

27. Instructographic Examples
A correctly sized graphic on Pinterest:

36. Instructographic Examples
What if you can’t size your graphics to the correct
proportions?
BUTTON ALL
THE THINGS!

37. Submitting to Pinterest
So when should I submit my content to Pinterest?

38. Submitting to Pinterest
5 AM and 5PM Eastern Time

39. Important Reminders
Other important things to remember.

40. Important Reminders
Don’t spam your followers.

41. Important Reminders
Place cool images in your content.

42. Important Reminders
Content is King.
Don’t let your clients interfere with your creativity.
You’re the professional.

43. Important Reminders
Create the content for the users, not your client.

44. Important Reminders
LOVE YOUR CONTENT
LIKE IT’S YOUR BABY!

45. Important Reminders
Protect it.
Watch it grow.
Don’t let anyone steal it.

46. Thank You.
Colby Almond
97 th Floor
colby@97thfloor.com
@colbyalmond